Andrew Garrihy — CEO
30% market share in 30 days. That was DiDi, entering new markets. I've spent years figuring out what makes international marketing work - and what breaks it. FOR COMPANIES: International expansion is where most companies stall. They either over-centralise and kill local relevance, or under-centralise and waste money. I fix international marketing when it's stalled or broken - building the strategy, redesigning the operating model, and ensuring the right people are in place. I'm currently doing this at Constant Contact. Recent results: 3 new markets, 30% market share in 30 days (DiDi) 30% cost reduction with 20% ROI increase (OLX Autos) #7 to #1 market share in Spain, Italy, Portugal (Huawei) 22% premium tier share in UK within 3 months - a first for Huawei FOR MARKETING LEADERS: Stepping into a bigger role is where careers accelerate or break. I coach marketing leaders through the transitions that overwhelm most people - the complexity, the politics, the pressure. I've been where you're going. I'm part of The Marketing Academy's portfolio of executive coaches. I also run The CMO Coach, working with first-time international marketing leaders and senior marketers in career transition. PODCAST: I host The International Marketing Leader - conversations with exceptional leaders navigating international marketing complexity. It's where I stay connected to what's working now, not just what worked when I was in the seat. SPEAKING & FACILITATION: I facilitate leadership teams through the strategic decisions that unlock international growth. I spent years leading marketing for Chinese companies expanding internationally and Western companies navigating cross-border complexity. I've seen both operating systems from the inside. I speak on what Western companies can learn from the Chinese approach to speed, scale, and agility. CAREER TRACK RECORD: Chief Brand Officer, Huawei Consumer Business (170+ countries) CMO, Huawei Consumer Business, Western Europe CMO, DiDi International CMO, OLX Autos Prior: Samsung, Vodafone, Qualcomm WFA Global Marketer of the Year finalist WORK WITH ME: Companies: Interim | Fractional CMO | Advisory Leaders: Executive Coach | Group Programmes Leadership teams: Facilitator | Speaker Open to conversations about international marketing challenges, however you're facing them.
Stackforce AI infers this person is a seasoned expert in International Marketing and Brand Strategy within the MarTech industry.
Experience: 21 yrs 10 mos
Skills
- International Marketing
- Marketing Strategy
- Advisory
- Coaching
- Mentoring
- Strategic Branding
- Marketing Advice
- Performance Marketing
- Brand Marketing
- Social Media Marketing
- Integrated Marketing
- Demand Generation
Career Highlights
- Achieved 30% market share in 30 days for DiDi.
- Coached marketing leaders through complex transitions.
- Led Huawei's brand to double-digit growth during a crisis.
Work Experience
We Are Rival
Collective Advisor (1 mo)
Constant Contact
International Marketing - Interim (6 mos)
Wyzard.ai
Strategic Advisor (10 mos)
Guildhawk
Strategic Advisor Consultant (1 yr 4 mos)
The CMO Coach
CEO & Founder (3 yrs 5 mos)
OLX Autos
Chief Marketing Officer (1 yr 1 mo)
DiDi International Business
Chief Marketing Officer (1 yr 6 mos)
Huawei Consumer Business Group
Global Chief Brand Officer (1 yr 7 mos)
Huawei Technologies
Chief Marketing Officer, Consumer Business, Western Europe (4 yrs 7 mos)
Qualcomm
EMEA VP of Marketing (2 yrs 10 mos)
Samsung Electronics
Director of Corporate Marketing (2 yrs)
Vodafone Group Marketing
Global Head of Marketing, Vodafone Internet Services (1 yr 4 mos)
Head of Proposition & Marketing Planning, Vodafone Internet Services (1 yr 1 mo)
Head of Consumer Strategy & Segment (11 mos)
Head of Consumer CRM (1 yr 5 mos)
Group Marketing Manager - Messaging, Services & Payments (1 yr 1 mo)
TJ Ford & Co
Marketing Consultant (7 mos)
National Australia Bank
Consumer Segment Manager (Inc Private Bank) (9 mos)
Brand Manager (2 yrs 8 mos)
Education
Professional Certificate in Executive Coaching at Henley Business School
Master's of Business MBus(Mktg) at RMIT University
Post Graduate Diploma at RMIT University
Executive Certificate in Brand Management at AGSM @ UNSW Business School
Master Practitioner Certificate in Neuro Linguistic Programming at JS International
