Bev Burgess

CEO

London, United Kingdom35 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Global authority on Account-Based Marketing.
Authored several best-selling marketing books.
Transformed strategies for over 50 major companies.

Stackforce AI infers this person is a B2B marketing expert with a focus on Account-Based Marketing strategies.

Contact

Skills

Core Skills

Account-based MarketingConsultancyGrowth StrategyMentoringStrategic MarketingMarketing StrategiesBusiness Support

Other Skills

Account ManagementAnalyticsB2BB2B MarketingBoard AdvisoryBrand DevelopmentBrand ManagementBusiness DevelopmentBusiness-to-Business (B2B)CRMCollaborative ResearchCompetitive AnalysisCross-functional Team LeadershipCustomer Relationship Management (CRM)Demand Generation

About

Bev is renowned globally as the leading authority on Account-Based Marketing (ABM), and has played a pivotal role in transforming the strategies of over 50 of the world’s largest companies over the last 30 years. As Inflexion Group’s Chief Executive, she is responsible for inspiring and challenging its clients through her research, writing and continuing thought leadership. Following her pioneering work in codifying ABM as an approach in 2003, she has written several best-selling books: Account-Based Marketing (Kogan Page, 2025), Account-based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022), A Practitioner’s Guide to ABM: Accelerating Growth in Strategic Accounts (Burgess with Munn, Kogan Page, 2021); Executive Engagement Strategies (Kogan Page, 2020); Marketing Technology as a Service (Young and Burgess, Wiley, 2010). Bev has held senior marketing roles at Fujitsu and Epson and led the global ABM practice at ITSMA.

Experience

Inflexion group

2 roles

Co-founder and Chief Executive

Promoted

May 2024 – Present · 1 yr 10 mos · London Area, United Kingdom

Co-founded and built Inflexion Group, a consultancy that applies an account-based growth approach to enable global, complex companies, primarily in technology, telecoms and professional services, to select the right accounts for sustainable growth. We help our clients align internally around their top accounts then engage them through orchestrated account management, account-based marketing, and executive engagement programmes.

Account-Based MarketingConsultancyAccount ManagementExecutive Engagement

Founder and Managing Principal at Inflexion Group

Apr 2021 – May 2024 · 3 yrs 1 mo · London Area, United Kingdom

Manasianandco

Board Advisor

Jan 2020 – Present · 6 yrs 2 mos · London Area, United Kingdom

Injecting pace and cutting through complexity to help the Board develop a strong growth strategy and focus on what needs to be done to execute it well.

Growth StrategyBoard Advisory

The prince's trust

Volunteer Business Mentor

Oct 2014 – May 2017 · 2 yrs 7 mos · Greater Brighton and Hove Area

Provided mentoring support to young people with a viable business idea who have joined The Prince's Trust Enterprise Programme. This role was about giving guidance and helping young people to develop their businesses whilst also building their confidence and skills.

MentoringBusiness Development

Itsma

Senior Advisor

Jun 2013 – Mar 2021 · 7 yrs 9 mos · London Area, United Kingdom

Led ITSMA's Global ABM Practice, shaping this new category of B2B marketing through collaborative research, articles, training and conference keynotes.

Account-Based MarketingCollaborative ResearchTraining

Burgessb2b limited

Managing Director

Sep 2008 – May 2013 · 4 yrs 8 mos · London Area, United Kingdom

Strategic marketing consultancy helping clients design and execute growth strategies, including BDO, Bupa, CSC, Deloitte, EMC, Fujitsu, Getronics and Thales.

Strategic MarketingGrowth Strategies

Fujitsu services

Marketing Director, UK Private Sector

Aug 2006 – Aug 2008 · 2 yrs · London Area, United Kingdom

Focused the business on the best opportunities for growth in the sector and delivered creative marketing strategies, including ABM, that led to market-beating growth in orders, revenues and profits.

Marketing StrategiesAccount-Based Marketing

Itsma

Vice President & Managing Director, Europe

Apr 2001 – Jul 2006 · 5 yrs 3 mos

Built a successful and respected business supporting marketing directors and their teams in the world's largest technology and communications companies.

Business SupportMarketing