Ralph Melis

Co-Founder

Dubai, United Arab Emirates21 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founded an AI platform for hotel tech procurement.
  • Over 15 years of experience in hospitality technology.
  • Expert in simplifying complex tech decisions for hoteliers.
Stackforce AI infers this person is a SaaS expert specializing in hospitality technology solutions.

Contact

Skills

Core Skills

Operations ManagementSales ManagementAiMarketplace Development

Other Skills

Corporate EventsSales ProcessesEvent PlanningBusiness-to-Business (B2B)Tech ProcurementExploreTECH Comparison toolEvent ManagementRevenue ManagementElectronic DistributionCRSLeisure TravelHospitality IndustryReservationsYield ManagementPrice Optimization

About

Ever wasted weeks researching hotel technology… only to feel more confused than when you started? You’re not alone. Choosing the right tech for your hotel, chain, or ownership group is harder than ever. Endless vendor claims. Integration headaches. Sales calls that go nowhere. Sound familiar? Most hoteliers I speak to have been burned before — by poor tech choices, delayed rollouts, or solutions that simply don’t deliver what was promised. But ignoring the problem? That’s worse. Bad tech decisions cost money, time, and guest satisfaction. That’s exactly where I was a few years ago. After nearly two decades building tech partnerships for companies like Marriott, DerbySoft, and Booking.com, I saw the same pattern on repeat: Vendors over-promised. Hotels struggled to compare options. Integration was a nightmare. And yet… decision-makers were expected to magically "pick the right tech" with limited time, information, or clarity. That’s why we built ExploreTECH PRO — the first agentive AI built to simplify hotel tech selection and procurement in minutes, not months. Think of it as your AI co-pilot for tech research: Need to compare PMS, CRM, or guest apps? Done. Want to know which tools integrate with your existing stack? Instant answers. Looking to skip cold calls and get direct vendor contacts? Easy. ExploreTECH PRO is already changing how hotel chains, groups, and independents like you source and implement technology. And exclusively for my LinkedIn connections — I’m offering free trial access to ExploreTECH PRO. Just message me, I’ll set you up. The old way of buying tech is broken. We’re here to fix it.

Experience

21 yrs 1 mo
Total Experience
2 yrs 10 mos
Average Tenure
5 yrs 4 mos
Current Experience

Dubai college of tourism (dct)

Advisory Council Member

Nov 2021Present · 4 yrs 6 mos · Dubai, United Arab Emirates

Exploretech

Co-Founder & COO

Jan 2021Present · 5 yrs 4 mos · Dubai, United Arab Emirates

  • ExploreTECH revolutionizes hospitality technology procurement in the Middle East and Africa. Our B2B marketplace simplifies sourcing, saving buyers time and money while empowering informed tech decisions. Built by industry experts, our AI-powered platform addresses the complexities of traditional procurement, delivering a seamless and efficient user experience.
Corporate EventsOperations ManagementSales ManagementSales ProcessesEvent PlanningBusiness-to-Business (B2B)

Insight out consultancy

Senior Consultant

Nov 2020Sep 2022 · 1 yr 10 mos · Dubai, United Arab Emirates

Marriott international

Director of Connectivity Middle East & Africa

May 2019Nov 2020 · 1 yr 6 mos · Dubai, United Arab Emirates

  • Working at regional headquarters in partnership with the Connectivity, Infrastructure + Content and GDS, Channel Operations and Support teams. Providing guidance for specific continent needs on how to build infrastructure, capabilities, and processes to execute evolving distribution strategies in the complex B2B and B2C intermediary segments, including but not limited to, TMCs, Group, OTA’s, Metasearch and Wholesale. Responsible for managing implementation and execution of partner interfaces, enhancements, distribution initiatives, and escalation/resolution processes to ensure business objectives and operational service levels are met.
  • Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,200 properties in 30 leading hotel brands spanning 131 countries and territories.
  • Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott.

Derbysoft

Sales Director Connectivity EMEA

Jul 2016May 2019 · 2 yrs 10 mos · Dubai, United Arab Emirates

  • Responsible for business development for all connectivity products of DerbySoft in EMEA territory. Frequent interaction with CEO, CTO, CIO level of travel distribution enterprises. Includes researching industry trends and new startups in travel industry, attending key trade fairs and consulting partners on best data strategies and integrations.
  • Shanghai-based technology company serving the global hospitality distribution industry since 2002.
  • Dedicated team of around 380 IT and hospitality professionals across the world.
  • Distribution partners include top OTAs, search engines, and social media.
  • Hotel suppliers include all of the largest global hotel groups and third-party CRSs as well as independent hotels.
  • DerbySoft enables over 35 million room nights every year across more than 120,000 hotels worldwide.

Gta - kuoni global travel distribution

2 roles

Business development manager channel management / API connectivity

Promoted

Aug 2013Jun 2016 · 2 yrs 10 mos · United Arab Emirates

  • Provide organization support by delivering creative IT solutions to establish intermediary XML connectivity between GTA and the hotel sector through 3rd party suppliers. Act as global expert on GTA’s sales systems and processes as business integration lead within sourcing. Orchestrate leadership team to complete projects that align with company goals.

Area Sourcing Manager Middle East & Turkey

Mar 2011Jul 2013 · 2 yrs 4 mos · United Arab Emirates

  • Drove the output, financial results including P&L, and monitored the metrics of 11 market managers for the Middle East and Turkey (100 Million USD TTV) through support in resolving complex issues and continued education and training.

Destinations of the world

Contracts Manager

Oct 2009Mar 2011 · 1 yr 5 mos · United Arab Emirates

  • Oversaw contracting of hotels and destinations services suppliers for 4 markets, UAE, Qatar, Bahrain and Oman with two direct reports for non-key accounts.

Booking.com

Account Manager Middle East

Jan 2008Oct 2009 · 1 yr 9 mos · United Arab Emirates

  • Managed Qatar, Oman and UAE excluding Dubai city markets including accounts receivable objectives. Signed new hotels onto Booking.com and implemented system and distribution training.

Rotana

3 roles

Cluster Revenue Manager Villa Rihab & Rimal Rotana, Dubai

Oct 2006Jan 2008 · 1 yr 3 mos

  • Guided 6 direct reports in reservations teams across the three properties to achieve revenue growth and strategy goals.
  • Managed the distribution strategy of the hotel and overlooking KPIs in the hotel around REVPAR metrics and analysis of the profit and loss picture of the incoming business.

Reservations Manager Beach Rotana Hotel, Abu Dhabi

Promoted

Sep 2005Oct 2006 · 1 yr 1 mo

Sales Executive Area Sales Office Abu Dhabi & Al Ain

Dec 2004Jul 2005 · 7 mos

Education

Hotelschool The Hague

BSc — Hospitality Management

Jan 1999Jan 2004

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