Ralph Melis — Co-Founder
Ever wasted weeks researching hotel technology… only to feel more confused than when you started? You’re not alone. Choosing the right tech for your hotel, chain, or ownership group is harder than ever. Endless vendor claims. Integration headaches. Sales calls that go nowhere. Sound familiar? Most hoteliers I speak to have been burned before — by poor tech choices, delayed rollouts, or solutions that simply don’t deliver what was promised. But ignoring the problem? That’s worse. Bad tech decisions cost money, time, and guest satisfaction. That’s exactly where I was a few years ago. After nearly two decades building tech partnerships for companies like Marriott, DerbySoft, and Booking.com, I saw the same pattern on repeat: Vendors over-promised. Hotels struggled to compare options. Integration was a nightmare. And yet… decision-makers were expected to magically "pick the right tech" with limited time, information, or clarity. That’s why we built ExploreTECH PRO — the first agentive AI built to simplify hotel tech selection and procurement in minutes, not months. Think of it as your AI co-pilot for tech research: Need to compare PMS, CRM, or guest apps? Done. Want to know which tools integrate with your existing stack? Instant answers. Looking to skip cold calls and get direct vendor contacts? Easy. ExploreTECH PRO is already changing how hotel chains, groups, and independents like you source and implement technology. And exclusively for my LinkedIn connections — I’m offering free trial access to ExploreTECH PRO. Just message me, I’ll set you up. The old way of buying tech is broken. We’re here to fix it.
Stackforce AI infers this person is a SaaS expert specializing in hospitality technology solutions.
Location: Dubai, United Arab Emirates
Experience: 21 yrs 1 mo
Skills
- Operations Management
- Sales Management
- Ai
- Marketplace Development
Career Highlights
- Co-founded an AI platform for hotel tech procurement.
- Over 15 years of experience in hospitality technology.
- Expert in simplifying complex tech decisions for hoteliers.
Work Experience
Dubai College of Tourism (DCT)
Advisory Council Member (4 yrs 6 mos)
ExploreTECH
Co-Founder & COO (5 yrs 4 mos)
Insight Out Consultancy
Senior Consultant (1 yr 10 mos)
Marriott International
Director of Connectivity Middle East & Africa (1 yr 6 mos)
DerbySoft
Sales Director Connectivity EMEA (2 yrs 10 mos)
GTA - Kuoni Global Travel Distribution
Business development manager channel management / API connectivity (2 yrs 10 mos)
Area Sourcing Manager Middle East & Turkey (2 yrs 4 mos)
Destinations of the World
Contracts Manager (1 yr 5 mos)
Booking.com
Account Manager Middle East (1 yr 9 mos)
Rotana
Cluster Revenue Manager Villa Rihab & Rimal Rotana, Dubai (1 yr 3 mos)
Reservations Manager Beach Rotana Hotel, Abu Dhabi (1 yr 1 mo)
Sales Executive Area Sales Office Abu Dhabi & Al Ain (7 mos)
Education
BSc at Hotelschool The Hague