Aug 2024 – Dec 2025 · 1 yr 4 mos · On-site

• Leading the P&L for Airtel’s Postpaid and International Roaming businesses, driving portfolio growth through strategic direction, digital-first GTM, and ownership of the end-to-end customer experience.
• Postpaid: Shaping category strategy to expand the high-value base through sharper segmentation, high-intent digital acquisition engines, and retention-focused lifecycle design.
• International Roaming: Strengthening the business by increasing penetration and ARPU through simplified propositions, relevant pack architecture, and proactive customer interventions across the travel lifecycle.

May 2020 – Nov 2024 · 4 yrs 6 mos · On-site

• Led Airtel’s central growth organisation, steering digital acquisition across the full consumer portfolio - Prepaid, Postpaid, Broadband, DTH, X-Safe and Black. Built a high-performance GTM system that scaled quality users, strengthened channel efficiency, and shaped enterprise-wide growth direction.
• Cross-sell at scale: Monetised the 300M+ Airtel base through precision programs on Thanks App, WhatsApp and other owned ecosystems.
• Performance marketing: Led 300 Cr annual budget and drove ROI-focused digital acquisition for non-Airtel audiences, optimising spend and reducing CAC.
• Product-led growth: Re-architected digital journeys, released new growth features, and built a unified MarTech stack to unlock funnel velocity.
• Consumer intelligence: Applied deep segmentation and behavioural insight to refine value propositions and guide channel strategy across the portfolio.

Nov 2019 – May 2020 · 6 mos

• Managed & scaled up the referral program in 10+ countries by collaborating with on-ground, revenue & product teams
• Funnel Optimization basis metrics like App DAU to referral DAU, Referral DAU to share, share to new user sign-up and sign-up to conversion
• Product led conversion rate optimization like the personalization of app homepage for high intent referrer cohort and referee, integrate FB messenger for US market etc.
• Launched country-specific constructs basis user behavior, average room rent, property owner alignment, etc.
• GTM plan - App inventory, contextual product nudges, influencer marketing, email, paid marketing etc.

Mar 2019 – Nov 2019 · 8 mos

• Digital marketing campaign optimization basis middle funnel i.e. cost per transacting user (CAC)
• Product led conversion rate optimization by improving sign-up journey, launching new payment methods, digital audit, etc. resulting in revenue increase
• Influencer Marketing: launched new channel to acquire users, reduced the cost per signup by 35% compared to paid channels
• Acquisition strategy for non-digital savvy users like blue-collar workers, elderly, etc. by doing brand collaborations and content marketing
• Media buy targeting room bookings on OTT platforms during content tentpoles like IPL, Roadies etc.
• Content marketing on social platforms like Facebook, YT & Instagram to drive organic traffic

Jun 2018 – Feb 2019 · 8 mos

• FirstPost Newspaper Launch: Part of the 5 member launch team, Handled GTM strategy, launch campaign, user acquisition strategy, engagement programs, loyalty programs, circulation strategy and P&L management
• Media buying & Planning across OOH, TV, Radio, Print, Digital, Mobile & BTL activities like Branded van, mall activations, door to door campaigns, event stalls, agency activations & branding etc.
• Collaborate with creative agency to build briefs & drive compelling consumer communication for multiple brands
• Partner with brands to create awareness amongst their user base, barter deals to procure contest sponsorship etc.

Dec 2016 – May 2018 · 1 yr 5 mos

• Brand Name Change campaign of 6 ETV News Channels - As part of the brand consolidation, ETV channels have been renamed to News18 – To create differentiation, Teaser & Reveal IMC campaign was executed.
• Organized Brand Events in multiple states - Conceptualized & Organized “The Rising Series”, the objective was to create the perception of regional news channels.
• NRI Campaign – News18 (USA Region) - Campaign targeting NRIs based in USA via Print, Cinema advertising, Facebook campaigns & Email marketing

Sep 2015 – Dec 2016 · 1 yr 3 mos

May 2014 – Sep 2015 · 1 yr 4 mos · Gurgaon, India

• Engaged with fortune 500 clients to understand their eco-system & recommend Digital Marketing roadmap
• Assisted Clients to establish the Digital Marketing initiative by helping them to come up with Q/Q strategy by coordinating with client's internal stakeholders
• Conceptualised the Global marketing strategy for Cognizant Digital Marketing Services including Geography specific GTM strategy & Content to increase the awareness and credibility
• New Offering Development: Analysing industry need gap in digital marketing domain; Working on building a new service & product line for Cognizant-Digital Marketing Services (DMS)
• Publishing articles and whitepapers on upcoming digital marketing and eCommerce trends to increase mindshare of Cognizant Digital Marketing Services

Mar 2011 – Jun 2012 · 1 yr 3 mos · Pune Area, India

• Optimized resource planning, categorization and customization of software tools for enterprise requirements
• Developed processes & standards that supported Application Packaging function

Nov 2009 – Jul 2010 · 8 mos · Pune Area, India

• Responsibilities included development, integration, maintenance and support of IP and VPN networks.
• Was responsible for Client Relationship Cultivation for top 20 clients