May 2025 – Present · 1 yr

• Leading the product strategy and development of Ford’s next-generation Diagnostics & Repair platform, replacing a legacy global system with a modern internally developed application used by engineering, service, and dealer networks worldwide.
• This platform enables Ford’s international teams to publish and distribute critical service information—including owner’s manuals, workshop manuals, warranty bulletins, diagnostic procedures, and recall documentation—across North America, South America, Europe, and Asia.
• Key Achievements
• Leading the end-to-end transition from a legacy system to a modern internal platform, driving product vision, roadmap, UX/UI design, and global rollout strategy.
• Designed core functionality enabling global teams to upload, manage, and distribute service and repair documentation across multiple markets and languages.
• Modernized Ford’s translation workflow by replacing manual processes with automated pipelines and Neural Machine Translation (NMT) capabilities.
• Reduced translation costs 20% while improving speed and scalability of global content distribution.
• Partnering with engineering, localization teams, and international stakeholders to ensure accurate and compliant technical documentation across global markets.
• Skills
• Product Strategy • Product Roadmap Development • Platform Product Management • Global Product Rollouts • UX/UI Product Design • Digital Platform Transformation • Enterprise Software Development • Agile Product Management • Product Backlog Ownership • Cross-Functional Leadership • API Integrations • Localization & Global Content Distribution • Neural Machine Translation (NMT) • Workflow Automation • Process Optimization • Stakeholder Management • Data-Driven Product Development • Technical Documentation Platforms • International Product Operations • Change Management

Mar 2023 – May 2025 · 2 yrs 2 mos

• As the Head of Sales Operational Efficiency for Ford Drive my role involves optimizing our underwriting and sales processes, reducing manual efforts, and spearheading customer-focused product initiatives. I lead cross-functional teams, collaborate closely with sales, marketing, and product to deliver innovative solutions that improve customer experience and drive revenue.
• Key Achievements:
• Scaled Ford Drive’s direct-to-consumer business to $4M in revenue within the first year by aligning product and underwriting strategies with market needs.
• Led the discovery, design, and implementation of a new underwriting model, ensuring responsible lending practices while improving portfolio health.
• Owned the CRM backlog and roadmap, prioritizing automation efforts that saved 17 hours of manual work per representative each week.
• Directed the "Voice of the Customer" initiative, gathering 200+ data points to inform product innovation and customer engagement strategies.
• Collaborated with marketing to integrate risk model insights into campaigns, boosting lead volume by 11%.

Apr 2021 – Mar 2023 · 1 yr 11 mos

• In my previous role as Product Owner for Customer Care and Customer Care Intelligence, I spearheaded API integrations between Ford's Autonomous vehicles and our customer care center, facilitating seamless communication of relevant vehicle and passenger information. My responsibilities included managing the product backlog, writing user stories, scoping with cross-functional teams, and defining acceptance criteria to ensure alignment with strategic goals and customer needs. I conducted user testing, listed product requirements, and orchestrated sprint demos and retrospectives within our agile product team framework. Leveraging insights from data and customer feedback, I led the implementation of innovative solutions to enhance customer experience and operational efficiency in autonomous vehicle support.