Oleg Šelajev

CEO

Tartu, Tartumaa, Estonia18 yrs 3 mos experience
Highly StableAI Enabled

Key Highlights

  • Led DevRel team from post-seed to acquisition.
  • Produced high-impact AI content with strong audience retention.
  • Established community programs driving developer engagement.
Stackforce AI infers this person is a SaaS Developer Advocate with a strong focus on AI and community engagement.

Contact

Skills

Core Skills

Developer AdvocacyAi DevelopmentContent StrategyTrainingCommunity ManagementSeo

Other Skills

AI technical presenceContent creationCross-functional collaborationVideo productionTechnical writingTraining developmentCommunity DevelopmentProgram developmentJavaProgrammingMavenPythonAntSpringEclipse

About

I connect complex technical tools to the developers who need them. As a backend developer by trade, my approach to DevRel is technical, data-driven, and focused on reducing developer friction. The philosophy is simple: every DevRel program must create high-value content in various forms that flows through well-defined channels to the right audiences: end users, open-source champions, enterprise customers, partners, and the broader tech ecosystem. At AtomicJar, I was the Head of DevRel, building and leading the team from post-seed through acquisition by Docker. I focused on scaling our content roadmaps, engineering engaged communities, and establishing tight bidirectional feedback loops between community, product, and engineering. Now I'm hands-on with Docker's AI initiatives, bridging AI infrastructure and developer workflows by building with and advocating for better agentic software development practices, security, local LLMs, agentic frameworks, MCP, and sandboxes. As a Java Champion and Microsoft MVP, I speak, write, and advise on developer productivity and AI-native development, turning features and technical capabilities into compelling developer-first experiences.

Experience

18 yrs 3 mos
Total Experience
2 yrs 9 mos
Average Tenure
2 yrs 4 mos
Current Experience

Docker, inc

Developer relations

Jan 2024Present · 2 yrs 4 mos · Remote

  • As a strategic individual contributor, I help execute Docker's cross-functional DevRel programs while leading hands-on technical advocacy for our AI-native development tools.
  • DevRel programs & cross-functional collaboration: work across the full spectrum of Docker’s DevRel organization, collaborating directly with marketing, sales enablement, and community teams to support and execute established programs such as technical talks, influencer programs, and the Docker Captains program.
  • Internal and external enablement: build content kits for Docker Captains to coordinate global product launches, and developed a 5-hour technical onboarding learning path to bring the revenue team up to speed on DevOps and developer productivity.
  • AI technical presence & content engine: lead technical AI content for Docker by producing a 12-episode YouTube series (with above-average retention) and authoring the company’s AI blog articles. Lead technical messaging and demo prep for global events such as NVIDIA GTC and AI Engineering Paris.
  • Hands-on AI Engineering: actively dogfooding and contributing to Docker’s AI infrastructure, including Docker Model Runner, MCP Toolkit, Compose for Agents, cagent, and Docker Sandboxes.
Developer AdvocacyAI technical presenceContent creationCross-functional collaborationAI Development

Atomicjar, inc.

2 roles

Head of DevRel

Promoted

Jul 2022Dec 2023 · 1 yr 5 mos

  • As the founding Head of DevRel, I built and ran the team from the post-seed round through to our successful acquisition by Docker. AtomicJar is the company behind the open-source Testcontainers libraries, and my mandate was to build the engine that drove global developer adoption.
  • Foundational leadership: built and led the DevRel function across multiple language ecosystems (Java, Golang, .NET, Node.js, Python). Crafted the team’s OKRs and coached our advocates and the engineering team on technical writing and public speaking.
  • Strategic content engine: owned the content roadmap and strategy, establishing the company’s blog, hands-on guides, and technical workshops from scratch. Planned and lead the implementation of the guides series which resulted in 30% increase of website organic traffic.
  • Community & program management: founded the Testcontainers Community Champions program to scale and reward open-source advocacy. Partnered tightly with marketing to align field events, product messaging, and community trust-building.
  • Ecosystem & customer enablement: represented the company globally, delivering technical sessions on developer productivity, Kubernetes, and open-source frameworks at major conferences. I also ran targeted, in-house technical workshops for potential customers to accelerate enterprise adoption.
Developer AdvocacyCommunity DevelopmentContent StrategyTechnical WritingCommunity Management

Lead developer advocate

Oct 2021Jun 2022 · 8 mos

Oracle

Lead Developer Advocate for GraalVM

Feb 2018Sep 2021 · 3 yrs 7 mos · Tartu, Estonia

  • The mission of the DevRel team is too inspire developers to build the next generation of amazing applications with GraalVM through understanding what problems are they trying to solve and providing them with tools and knowledge to become successful at it.
  • As a lead developer advocate my work is primarily with:
  • externally with the community of developers (Java, other JVM languages, Ruby, JavaScript, Python, etc) to drive experimentation, evaluation, and adoption of GraalVM technologies.
  • internally with the engineering and product teams to help them explore the community around GraalVM and build better features and the product for serving the needs of the community.
  • with the developer relations team to mentor, inspire, and lead our actions for better outreach, clarity of the messaging, and more powerful content creation.
  • Developer relations team is a bidirectional channel between your ecosystem and community on one end and the product, marketing, and engineering teams on the other. My role as a developer advocate to drive the information between these two worlds and make that as efficient as possible.

Zeroturnaround

2 roles

Developer Advocate

Promoted

Jun 2014Dec 2017 · 3 yrs 6 mos

  • As a developer advocate, I was building a community of Java developers that are aware and love ZeroTurnaround's products.
  • RebelLabs: responsible for maintaining the company blog, producing and managing the publication of the technical content about Java/JVM, software engineering, best practices, programming; how-tos, guides, and research pieces. Wrote more than 100 blog posts for RebelLabs, worked with the external authors for co-producing and publishing guest blog posts. Lead SEO efforts.
  • Launched a series of 1-page printable cheat sheets about all kinds of Java-related topics.
  • Wrote and managed the production of the RebelLabs Developer productivity report 2017: Why do you use Java tools that you use? Created the survey for the report, promoted it, analyzed the data, wrote the report, managed the design, publication, and post-promotion.
  • VirtualJUG: co-leader of the online JUG, responsible for overseeing the community, scheduling the meetups, inviting the speakers, hosting the sessions, producing write-ups of the presentations, interviewing the speakers.
  • GDG Tartu: co-founded a GDG chapter in Tartu, a small community of developers interested in all kinds of technologies, helped with organizing and hosting meetups.
  • Conferences: presented technical sessions at many international conferences, including several JavaOnes, JPoint, Devoxx US, Belgium, Poland; JavaZone, JFokus, GeekOut, SpringIO, GeeCon, EclipseCon, JavaLand, JSpring and JFall, etc.
  • Helped to organize several editions of GeekOut, the largest Java conference in Baltics. From helping to organize it on-site, to hosting a track of sessions, helping the speakers, gathering the feedback from the attendees. In 2016, I was a part of the content committee.
  • Helped to run two very successful editions of vJUG24, online only Java conference spanning 24 hours, from being in the content committee to preparing the infrastructure for the online event, managing the speakers and online participants during the event.

Product engineer

Mar 2011Jun 2014 · 3 yrs 3 mos

  • Make software that magically allows Java developers and DevOps teams who manage Java applications suffer much less through their work. And other awesome stuff :)

University of tartu

Teaching Assistant

Jan 2011Jan 2012 · 1 yr · Tartu, Estonia

  • Teaching assistant for courses:
  • Advanced algorithmics (2011):
  • I've led practice sessions introducing the main concepts and principles of algorithm design and analysis
  • Programming challenges (2012):
  • A practical course preparing students for the ACM ICPC competitions

Playtech

Java developer

Sep 2009Feb 2011 · 1 yr 5 mos

  • Backend developer for online gaming platform.

Webmedia

Java developer

Jan 2007Jan 2009 · 2 yrs

  • Was developing a healthcare platform, JEE, web-interface, oracle database, JMS integrations with services.

Education

University of Tartu

Doctor of Philosophy (PhD) — Computer Science

Jan 2012Jan 2018

University of Tartu

Master's degree — Cryptography

Jan 2009Jan 2011

University of Tartu

Bachelor of Science (BS) — Informatics

Jan 2005Jan 2009

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