Oct 2022 – Sep 2023 · 11 mos · Phnom Penh, Cambodia · On-site

Sep 2021 – Sep 2022 · 1 yr · Phnom Penh, Cambodia · On-site

• Designing and managing the ESOP System for staff, including UI/UX design, information
• architecture, backlog and sprint planning for the product team
• Defined the product vision, value proposition and goals based on customer insights and business objectives.
• Business analysis for all products to identify pain points and opportunities for improvement
• Prototyping fiches for the NFT marketplace to showcase the features and benefits of the platform
• Supporting the development of documentation for the smart contract, ensuring clarity and accuracy
• Creating backlogs and sprints for all products (Investing platform, Mobile app, website, marketplace
• and education platform), prioritizing tasks and delivering value to customers
• Analyzing product performance using Amplitude to measure key metrics and user behavior
• Providing digital marketing support, such as creating landing pages, social media posts
• Redesigning the back-end system (CMS) to enhance usability and functionality for the internal team
• Led the product management of the investment platform (Mobile APP & Web Design), including IA
• design, user research, testing, and launch
• Managing the product development of the marketplace for NFTs (APP & Web), including
• defining requirements, features, and roadmap
• Designing and developing the wallet platform (connect crypto & fiat), integrating security and
• user-friendly features
• Conducting QA testing for all products, ensuring quality standards and customer satisfaction
• Training staff on UX, UI, IA, IxD principles and best practices.

Mar 2021 – Oct 2022 · 1 yr 7 mos · Phnom Penh, Cambodia · Hybrid

• Teaching web and app design principles and best practices to students
• Explaining design theory concepts such as color, typography, composition and layout
• Demonstration of creating UI kits and design systems for various projects.
• Providing recommendations and feedback for student projects
• Task backlog management and prioritization
• Use of tools such as Figma, InVision, Miro, Jira and plugins to streamline the design process
• Conducting basic QA testing to ensure the quality and usability of projects
• Preparing files & technical documentation and assets for front-end developers
• Create a user profile
• Create user journey map and charting

Feb 2020 – May 2021 · 1 yr 3 mos · Phnom Penh, Cambodia · On-site

• Worked with multidisciplinary teams to shape the product vision, roadmap, and features based on user needs
• and market opportunities.
• Conducted user research, market analysis and competitive benchmarking to identify customer pain points and
• capabilities.
• Created user stories, mockups, mockups and prototypes to communicate product requirements and
• specifications clearly and effectively.
• Managed the product backlog, prioritized tasks and resolved issues throughout the agile development process.
• Measured and evaluated product performance using various metrics and feedback tools such as app store
• reviews, ratings, downloads, retention rates, usage statistics, user surveys and interviews.
• Implemented improvements based on analysis of product analytics data and user feedback.
• Led the development and management of the user interface, user experience and product analytics of the main
• application, merchant application and delivery application.
• Developed a CMS system to control all company products for the back office
• Implemented agile methodologies for product management, including sprints and backlog management
• Created UX prototypes and MVPs for Merchant APP and Main APP to test product features and user feedback.
• Designed information architecture for future features such as wallet, referral and daily user activities.
• Prepared comprehensive documentation for developers, ensuring the quality and consistency of the code.
• Trained the Operations and BD staff on the effective use of the products
• Integrated with local banks and TaoBao APIs for payment and product search.
• Planned and implemented marketing strategies to promote in-app e-commerce.
• Reached 1.5 million users and first place in Cambodia in the shopping category
• Collected customer data, processed in line with GDPR guidelines.

Mar 2018 – Present · 8 yrs 1 mo · Phnom Penh, Cambodia · Hybrid

• Successfully integrated new technologies for Morozzi clients, including blockchain, artificial intelligence (AI), and machine learning (ML).
• Led the implementation of eKYC technology to streamline the onboarding process for new clients.
• Managed and oversaw multiple AR/VR projects, including the development of immersive training simulations and marketing campaigns
• Designed and developed new processes and products to improve the efficiency and effectiveness of Morozzi's IT operations.
• Managed a team of IT professionals, providing leadership and direction on all IT-related initiatives.
• Major Accomplishments
• Increased client satisfaction with IT services by 25% through the successful integration of new technologies.
• Reduced the time it takes to onboard new clients by 50% through the implementation of eKYC technology.
• Developed and launched two successful AR/VR projects
• Successfully led the team through the completion of several major IT projects, on time and within budget.

Feb 2013 – Apr 2020 · 7 yrs 2 mos · Phnom Penh, Cambodia · On-site

• Streamlined competitor analysis and control systems to identify improvement opportunities and foster innovation.
• Implemented an internal platform to enhance company-wide connectivity, boosting efficiency and collaboration.
• Conducted thorough market and customer research to inform the development of new products and services.
• Managed a pipeline of strategic project concepts, ensuring alignment with company goals.
• Utilized innovative methods for project planning, implementation, and budgeting, delivering successful outcomes on time and within budget.
• Presented proposals and strategies to senior leadership and stakeholders.
• Established strong partnerships to explore growth opportunities and expand company reach.
• Monitored partner and dealer marketing campaigns to ensure brand alignment.
• Provided regular competitor research updates to identify emerging threats and opportunities.
• Contributed to product strategy development aligned with digital transformation goals.
• Attended industry events to network and stay abreast of trends and technologies.
• Optimized product funnels and internal processes to enhance customer experience and efficiency.
• Collected and prioritized customer requirements, effectively communicating them to the team.
• Tracked task status and resolved issues to ensure timely project completion.
• Monitored product performance and market trends for continuous improvement and growth.
• Project Management on construction part (open 9 stores and 4 warehouses in 4 countries)
• Additional Skills:
• Project risk control for platform development.
• Integrated the payment system with the accounting module, streamlining payment tracking.
• Developed a stock control system connecting multiple warehouses and stores across countries, improving supply chain efficiency.
• Managed backlog and OKRs for the development team, aligning with company objectives.
• Produced clear & concise technical documentation for various systems and platforms.

Jun 2011 – Jun 2020 · 9 yrs · Phnom Penh, Cambodia · Hybrid

• Skilled in product management for mobile applications, web programs and software (SaaS, IaaS, CMS platforms)
• Proficient in user experience planning, testing and quality control for product development
• Knowledgeable of application development processes and stages
• Expert in web design for various purposes (landing page, online store, e-commerce website,
• mobile app design, corporate website)
• Creative in graphic design and branding & marketing strategy for products
• Adept at creating and testing hypotheses for product improvement and MVP validation
• Managed a cross-functional agile team of developers, designers, testers and marketers using the Scrum framework.
• Analytical and data-driven in measuring metrics and identifying working hypotheses
• Strategic and innovative in drawing up advertising plans for product launch
• Completed 8 mobile apps, 147 websites and 3 platforms with high customer satisfaction