James Ratliff

Design Manager

Seattle, Washington, United States22 yrs 7 mos experience
Highly StableAI Enabled

Key Highlights

  • Expert in leading cross-functional design teams.
  • Specializes in generative AI and creative tools.
  • Proven track record in product incubation and strategy.
Stackforce AI infers this person is a SaaS Product and Design Leader with expertise in AI-driven creative tools.

Contact

Skills

Core Skills

Design DirectionProduct StrategyProduct ManagementProduct DesignDesign Team CoordinationDesign Leadership

Other Skills

Generative AIVibe CodingDirector levelSystems DesignStrategic CommunicationsStrategic VisionTeam ManagementUX ResearchUser Experience Design (UED)Art DirectionMotion GraphicsUser Interface DesignAnimationGraphic Design3D

About

I’m a Product and Design leader specializing in next-generation 0-1 development. With a background that spans product, UX, incubation, visual design, motion, 3D, and marketing, I bring a wide perspective to building what’s next. I focus on leading cross-functional teams to shape new systems and tools, while staying close enough to the work to guide both craft and vision. As an artist, I’m fascinated by how tools shape our identities and creative expression. Right now, my work centers on developing and launching generative systems that give creators deep control over AI models and tools.

Experience

22 yrs 7 mos
Total Experience
3 yrs 8 mos
Average Tenure
2 mos
Current Experience

Figma

Design Director - Expressive AI

Mar 2026Present · 2 mos · Seattle, Washington, United States · Hybrid

  • Design Direction and strategy for Expressive AI within the Figma Platform
Design DirectionProduct ManagementProduct StrategyGenerative AIVibe Coding

Adobe

5 roles

Venture Lead & Director Of Product - Project Graph

Promoted

Dec 2024Mar 2026 · 1 yr 3 mos

  • As Venture Lead and Director of Product for a nimble incubation team, I led the creation of an innovative 0-to-1 platform that reimagines how creatives interact with modular systems and AI-driven tools. The work focused on giving creatives real, hands-on control of AI models, enabling them to shape, scale, and elevate their work with intention rather than abstraction.
  • Served as Director of Product, owning end-to-end product strategy, execution, and delivery from early incubation through integration into Adobe Firefly.
  • Led and scaled a multi-disciplinary team of engineers, designers, and partners, growing the organization from a 2-person seed team to a 20-person cross-functional group.
  • Defined long-term product vision and roadmap, balancing technical feasibility, user experience, and platform extensibility across multiple Adobe ecosystems.
  • Drove cross-partner engagement and alignment across Firefly, Creative Cloud, Research, and platform teams to transition the project from exploratory incubation to a core Adobe initiative.
  • Collaborated closely with senior Adobe leadership and executive stakeholders to align product direction, investment, and milestones.
  • Set design direction and creative vision, producing north star artifacts, prototypes, and narrative materials to align teams and communicate strategy internally and externally.
Director levelProduct ManagementProduct DesignSystems DesignStrategic CommunicationsGenerative AI

Principal Designer - Generative AI For Video & Motion

Jul 2024Jan 2025 · 6 mos

  • Principal Designer for emerging creative, incubation and generative AI initiatives.
  • My goal is to find the meaningful intersection between emerging AI tools and human creativity.
  • Collaborating with Adobe leadership and key stakeholders to research, identify and inform new product and design strategy.
  • Leading a core team of UX designers with a focus on emerging and inflight AI feature development.
  • Developing strategic vision materials and cross-org partnerships for new feature, product and incubation initiatives with a focus on generative AI and next-gen system designs for video, motion and animation.
Director levelProduct ManagementDesign Team CoordinationGenerative AISystems DesignStrategic Communications

Sr. Design Manager - Generative AI For Video, Motion & Audio

Oct 2023Jul 2024 · 9 mos

  • Design Lead for DVA (Digital Video & Audio) AI Initiatives.
  • Led and managed a diverse team of UX designers with a focus on emerging and inflight AI feature development for Premiere Pro, After Effects and new product.
  • Developed strategic vision materials and partnerships for new feature, product and incubation initiatives.
  • Actively explored emerging proprietary and open source AI video workflows and tools from an artist's perspective.
Strategic VisionProduct ManagementGenerative AIDesign LeadershipTeam ManagementUX Research

Sr. Design Manager - Creative Cloud

Jan 2022Oct 2023 · 1 yr 9 mos

  • Manager and Lead Designer For Adobe After Effects
  • Converted complex technical and strategic challenges into focused design vision.
  • Collaborated with PM and Engineering leads to establish product strategy, vision, feature development and roadmaps.
  • Led broad design initiatives focused on the future of motion design and creativity within Creative Cloud.
  • Built cross-team alignment to help unify Adobe's vision for the future of animation workflows across Creative Cloud.
  • Led user research efforts to establish signal on new product and feature development.

Sr. Staff Designer - Creative Cloud

Jul 2019Jan 2022 · 2 yrs 6 mos

  • Lead Designer for Adobe After Effects
  • Responsible for leading broad design initiatives focused on the future of motion design and Adobe After Effects.
  • Researched, pitched and developed a robust new UX for new 3D creation workflows within Adobe After Effects.
  • Collaborated with PM and Engineering to establish product strategy, vision and feature development.
  • Developed cross-team alignment to help unify Adobe's vision for the future of animation workflows across Creative Cloud.
  • Led numerous user research efforts to establish signal on new product and feature development.

Microsoft

3 roles

Principal Design Lead - Microsoft Office

Feb 2018Jun 2019 · 1 yr 4 mos

  • Office Media Group
  • With an emphasis on AI enhanced tools, our team's focus was on developing the future of video creation and consumption on the web and within Office.
  • Established vision and strategy for multi-platform video applications across our organization.
  • Managed a team of five UX designers working across photos and video projects.
  • Design Direction for in-browser video editing experiences for Microsoft Stream and Office 365.
  • Lead numerous user research efforts to establish signal on new product development.
  • Collaborated with teams throughout Microsoft to story tell and align vision across products.
Product Management

Sr. Studio Art & Design Director - New Product Incubation

Promoted

Jun 2016Mar 2018 · 1 yr 9 mos

  • Foundry was an incubation studio who's mission was to inspire, prove and enable the future of Microsoft experiences through ubiquitous computing and seamless interactions across mediums.
  • One of four studio leads setting vision and strategy for a team of 25+ designers, developers and project managers.
  • Managed and lead a diverse team of UX and visual designers in the creation of experimental 3D, Hololens, AR and next generation device incubation.
  • Developed innovative metaverse concepts and patents related to AR and spatial computing scenarios.
  • Collaborated with internal Microsoft device teams to align visions and bring clarity to new incubation projects.
  • Developed strategic storytelling of our team's vision, ideas and accomplishments.
Product Management

Sr. Design Lead - Hololens

Dec 2014Jun 2016 · 1 yr 6 mos

  • Microsoft Studios - Good Science
  • An incubation lab focused on exploring and developing new experiences and interaction models for Hololens and mixed reality.
  • Senior leadership, vision and hands-on creation for a team of artists, developers and designers.
  • Collaborated with Fortune 500 companies to bring their brands to Microsoft Hololens.
  • Developed experimental UX / UI concepts and designs for virtual and mixed reality platforms.
  • Both art directed and created optimized 3D content for the Unity game engine.

Pop

Design & Art Director - Games and Entertainment

Mar 2013Dec 2014 · 1 yr 9 mos · Greater Seattle Area

  • Worked directly with clients such as Nintendo, Pokemon and Target to discover project intent and establish strategy and direction.
  • Directed and lead multidisciplinary teams in the creation of interactive mobile experiences.
  • Concept and creation of multi-platform Unity 3D and HTML games to enhance brand engagement.
  • Worked collaboratively with strategy, UX and development teams to produce large scale projects and new business pitches.

Visionthree

2 roles

Design & Art Director

May 2008Feb 2013 · 4 yrs 9 mos

  • Directed a team of multi-disciplined interactive designers in the creation of Unity 3D and HTML interactive experiences and games.
  • UX and UI design for platforms such as tablet, mobile, web, and large scale touch displays.
  • 3D and motion design for broadcast and interactive experiences.

Designer - UX & Branding

Jun 2005May 2008 · 2 yrs 11 mos

  • Worked with a team of flash developers to create rich interactive experiences.
  • Developed original branding and identities.
  • Created custom illustration and animation for broadcast.

Ball state university

Designer & Student Mentor

Nov 2003Jun 2005 · 1 yr 7 mos · Muncie, Indiana, United States

  • Assisted students in their creation of grant-funded interactive projects.
  • Co-lead a grant funded team in the creation of interactive installations for a local museum.

Outside source

Interactive Designer - Internship

May 2003Aug 2003 · 3 mos · Greater Indianapolis

  • Developed flash interfaces for web based applications.
  • Created storyboards for various motion projects.
  • Developed custom illustrations and marketing materials for corporate and healthcare clients.

Education

Ball State University

Bachelor's Degree — Visual Communications

Ball State University

Bachelor's degree — Painting

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