May 2025 – Present · 11 mos · Chicago | Sarajevo · Hybrid

• Co-Founder & CEO at 10x.ai, an AI-native operating system built for teams that build and scale.
• 10x.ai is grounded in an operator-first mindset: AI isn’t just a tool, it’s infrastructure. We design systems that help teams move faster, think better, and scale with leverage.
• Our focus is on building AI-native products and workflows that compound over time, combining automation, data, and human judgment to turn execution into a durable advantage.
• FlyRank.ai is our first flagship product, setting the foundation for how we think about AI-native execution, scalability, and compounding growth.
• Everything we build at 10x.ai is designed for scalability, leverage, and long-term outcomes.

Oct 2022 – Present · 3 yrs 6 mos · Chicago, Illinois, United States · On-site

• Serving as an Advisor, Board Member, and Shareholder at Praella, providing strategic guidance on the company’s AI adoption across its operations, services, and product strategy.

Oct 2018 – Sep 2022 · 3 yrs 11 mos · Chicago, Illinois, United States · On-site

• Praella is a Shopify Plus Partner agency where the art and science of commerce converge. With a deep focus on user experience, data-driven design, and long-term brand impact, Praella crafts digital experiences that are both beautiful and intelligent. The team works at the intersection of strategy, UX, and performance—continuing to support clients well beyond launch through proactive, results-focused engagement.
• As Co-Founder, I launched Praella alongside Amer Grozdanic, Niraj Delvadia, Keval Kankotiya, and Chirag Desai with the mission to help brands thrive through smart design, technical precision, and strategic partnership. While I transitioned into an advisory role following the HulkApps acquisition by Shop Circle, Amer and the team have since grown Praella into one of the top 1% of agencies in the Shopify ecosystem.
• Praella’s excellence has been recognized with:
• Great Place to Work-Certified™ (2022 & 2023)
• #34 on Fortune’s Best Places to Work in Chicago (2022)
• 2022 Webby Award Winner (People’s Voice)
• 2023 Webby Runner-Up for Best UX (People’s Voice)
• Strategic partnerships with ecommerce leaders like Shopify, Recharge, and TradeGecko have played a key role in scaling the brands we work with. At its core, Praella’s purpose remains simple: influence meaningful results through purposeful design, data, and digital craftsmanship.

Sep 2022 – Mar 2025 · 2 yrs 6 mos · London Area, United Kingdom · On-site

• Joined Shop Circle through their acquisition of HulkApps, one of the largest Shopify app and theme developers serving 100,000+ merchants.
• Spearheading revenue growth initiatives that contributed to a 4x increase in company revenue over two years.
• Built and scaled a global team to 250+ people, personally hiring and managing 180+ across product, tech, growth, CX, and operations.
• Played a central role in the post-acquisition integration and growth of 10+ acquired companies, including: Bold, CartHook, Forsberg+2, Rush, Releasit, Accentuate, Eastside, Wholesale Helper, Aiden, and 506.
• Developed a repeatable acquisition and onboarding playbook—improving efficiency, retention, and profitability across the portfolio.
• Launched a company-wide AI-first roadmap to drive automation, performance tracking, and operational intelligence across all products.
• Worked cross-functionally with investors, board members, and leadership to shape long-term strategic and financial direction.
• Established Sarajevo as a key operations hub, helping turn it into a central execution engine for the business.
• Helped shape and refine the company’s operating model, aligning product, marketing, and tech workflows to support scale and sustainable growth.

Aug 2018 – May 2020 · 1 yr 9 mos · Athens, Attiki, Greece · On-site

• FluidFramework.com was acquired by Microsoft in 2020.

Sep 2016 – Present · 9 yrs 7 mos · Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina · Hybrid

• Originally founded as Wolfpoint Agency, Power Commerce is the evolution of a decade-long journey in ecommerce strategy, design, and technology. After exiting Digerati Group (who acquired Lumia), I launched both HulkApps and Wolfpoint Agency—each with a distinct focus: HulkApps on scalable Shopify apps, and Wolfpoint on high-touch agency services for world-class brands.
• Wolfpoint quickly became one of the top 20 Shopify Plus agencies globally, working with iconic names like Pepsi, Conde Nast, Anheuser Busch, Fenty Beauty, Billie Eilish, and high-profile personalities including Steph Curry, LeBron James, and Paris Hilton. We also partnered with leading D2C brands such as Dr. Squatch, Natura Brasil, Ghost, and Tula Skincare—helping them build and scale exceptional commerce experiences.
• With 15+ years in ecommerce and 10 years deep in the Shopify ecosystem, I’ve built, led, and scaled global teams across NYC, Chicago, Surat, and Athens. I also founded HulkApps, which today powers over 150,000 Shopify merchants worldwide.
• In late 2024, we rebranded Wolfpoint Agency as Power Commerce—a natural next step in our evolution. Our mission now extends beyond Shopify, focusing on driving results for brands across the broader commerce landscape with an integrated, AI-powered approach to growth, tech, and customer experience.

Sep 2016 – Mar 2025 · 8 yrs 6 mos · Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina · On-site

• HulkApps is one of the top Shopify Partners globally, with 20+ high-impact Shopify Apps and a growing ecosystem of 11 Free Shopify Themes. Trusted by over 100,000 Shopify merchants, our tools help brands scale with powerful solutions across subscriptions, forms, pricing, CRO, and more.
• As Founder and CEO, I bootstrapped HulkApps from the ground up—building a sustainable, product-led company that thrived without outside capital. In 2022, the company was acquired by Shop Circle, where I continued as a key operational leader during the post-acquisition growth phase.
• I led a global team of 100+ across four countries, driving vision, product strategy, and execution. My focus was on building scalable systems, fostering a strong culture, and delivering real merchant value through thoughtful product innovation.

Sep 2015 – Sep 2016 · 1 yr

• Following Empist’s acquisition of Lumia Agency, I stepped into the Director of Product role to scale and integrate Lumia’s digital capabilities into Empist’s broader managed services and technology platform.
• What we focused on:
• Led post-acquisition product and service integration of Lumia into Empist’s core offerings
• Expanded Empist’s digital marketing, growth, and performance services as part of a unified platform
• Worked cross-functionally with IT, cloud, cybersecurity, and marketing teams to align go-to-market and delivery
• Helped transition Empist from a collection of services into a more product-led, platform-oriented organization
• Supported growth initiatives during a period that contributed to Empist’s long-term scale (now 100+ employees across North America, Greece, and India)
• This role sat at the intersection of M&A integration, product strategy, and operational scaling, ensuring that Lumia’s acquisition translated into durable, revenue-driving capabilities within Empist.
• I left Empist to start HulkApps.

Oct 2014 – Sep 2016 · 1 yr 11 mos · Chicago, IL

• Founded a ecommerce agency primarily focused on Shopify Web Development and Marketing Growth. Worked with some top brands such as MVMT Watches, Argo Tea, Gramovox, and helped them drive sales through various online marketing efforts including web, email, and social. Lumia was acquired by the Digerati Group, now Empist, in 2016.

Jan 2013 – Oct 2014 · 1 yr 9 mos · Chicago, IL

• Developed a marketing platform for SMBs providing easy, automated tools to acquire and engage their customers through email marketing and social media. Managed a team of eight and lead the efforts to develop the platform including all features and functionalities. Optyn was acquired in October 2014.

Jan 2012 – Jan 2013 · 1 yr · Atlanta, GA

• Lead the efforts to migrate and improve the acquired technology to create a Ruby on Rails platform for nCrowd. Directly managed a development team to quickly ship the newly acquired technology into production, helping nCrowd double revenues in 2012. Co-wrote the patent for the Automated Internet Marketing platform (AIM) - http://goo.gl/j2ovLu.

Jun 2010 – Sep 2012 · 2 yrs 3 mos · Chicago, IL

• Built a hyper-local merchant platform that allowed small business owners to create, share and syndicate promotions to their customers and partners across various verticals. Dealster had over 10,000 merchants using the platform to acquire new customers and generate more sales.
• Dealster was acquired by Half Off Depot (now nCrowd) in January 2012.

Mar 2009 – May 2010 · 1 yr 2 mos · Chicago, IL

• Developed a white-label platform for publishers to share and promote local merchant offers through their own site. The platform was acquired in 2010 by Tippr, a Seattle based company.

Jan 1999 – Jan 2004 · 5 yrs

• Started a Web Development Company in High School. Worked part-time throughout college and high school and developed over 200+ websites for small businesses, organizations, and personal endeavors.