Additti Gulati

Associate Partner

Gurugram, Haryana, India10 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Digital Transformation for Indian PSUs.
Proven track record in Brand Positioning and Strategy.
Skilled in enhancing Customer Experience through Design Thinking.

Stackforce AI infers this person is a Marketing and Communications expert specializing in Digital Transformation and Brand Strategy.

Contact

Skills

Core Skills

Digital TransformationStrategic PlanningDigital Communication StrategyCorporate StrategyStrategic InsightsGo-to-market StrategyCommunication

Other Skills

Brand RecognitionBrand MarketingUser Experience (UX)Product DevelopmentConsumer BehaviorBrand Development StrategyUser Experience Design (UED)Internal CommunicationsContent ManagementSocial Marketing FulfillmentProject ManagementBranding & IdentityBrand StrategyBrand DevelopmentExperience Design

About

I know you’re short of time, so I’ll be real quick! I’m here to network with like-intended professionals; those who are hustling to cut through the noise and create lasting-impact through their craft & experiential authority. Well, I specialize in- - Digital Transformation: Especially for the Indian PSUs & NPOs - CX Enhancements: Goal Setting, User Profiling, Design Thinking and Strategic Insertions - Brand Positioning Revaluations: Hatching Corporate Identity & Translating Into Design - Research: Lead Checks, Market Possibilities, Emerging Competition, - Communication: Internal & External Collaterals, Brand Acquisition & Retention and Thought Leadership Let’s call it a read now! You can reach out at addittigulati24@gmail.com, if you're interested in synergizing :)

Experience

10 yrs 10 mos

Total Experience

2 yrs 9 mos

Average Tenure

8 yrs 8 mos

Current Experience

Agl - hakuhodo

6 roles

Director - Planning & Strategy

Promoted

Feb 2025 – Present · 1 yr 3 mos

Developing the PSU portfolio and managing big enterprise accounts
Cultivating talent, building dedicated Brand assets, and driving integrated Marketing & PR initiatives
Achieving significant revenue growth and brand recognition through strategic planning and execution.

Digital TransformationStrategic PlanningBrand Recognition

Associate Director- Strategy Consulting

Promoted

Aug 2021 – May 2025 · 3 yrs 9 mos

Having worked on digital communication strategies, corporate presence & thought leadership for the past four years, I have now taken up a senior role with the core objective of multidimensionally supporting the growth of the Agency and its crucial accounts. My focus areas include- Big Enterprise Acquisitions strategies, Organizational MarCom, Digital Asset Upgradation, Critical Account Audits, Process Integration & Disruptions, etc.
Think we can synergize? Shoot a mail at additti.gulati@adglobal360.com

Digital Communication StrategyCorporate StrategyBrand MarketingUser Experience (UX)

Manager- Strategy & Research

Jan 2020 – Jul 2021 · 1 yr 6 mos

Alongside strategising the corporate presence of AGL and driving new mandate acquisitions, I have commenced my formal journey as a Researcher; from doing thorough lead checks & surveys to determining emerging Glocal trends, practices and leaders, I take care of research in & out.

Strategic Insights

Corporate Communications Manager

Jan 2019 – Jan 2020 · 1 yr

Apart from ideating, creating, packaging and selling branding solutions to other brands, I now also take care of AdGobal360's internal and external communication.

Assistant Manager- Communication Strategy

Oct 2018 – Jan 2019 · 3 mos

Apart from ideating, creating, packaging and selling branding solutions to other brands, I now also plan and manage the strategic execution of various accounts.

Senior Communication Strategist

Aug 2017 – Oct 2018 · 1 yr 2 mos

I ideate, create, package and sell branding solutions that help businesses in achieving not just their milestones, but also their ultimate goal. Think we can synergise?

Woobly

Content Strategist

Oct 2016 – Jul 2017 · 9 mos · Noida Area, India

(Woobly is an ios and android based mobile application platform which aims to provide Millennials an astounding ease in booking the place which suits their mood, taste of music and palate for Drinking & Eating.)
Enlivening the fortune of being one of the core team members at Woobly, I make sure that we as a revolutionary F&B brand, dip our toes creatively in the digital waters.
From ideating GTM to making sure traction-oriented content gets uniquely framed amidst apt graphical landscape, I proactively invest my intelligence and expertise in each and every spiral of Woobly's growth.

CommunicationProduct DevelopmentGo-to-Market Strategy

Lifebeyondnumbers

Freelance- Storyteller

Jan 2016 – Jun 2016 · 5 mos · Noida Area, India

(LBN is a Delhi based website, famed for curating and publishing inspiring stories with a beautiful mission to motivate and empower people.)
As Freelance- Storyteller my key responsibilities were:
To curate developmental stories
To manage company’s visibility on social media

M/s venus enterprises

Communications Associate

Apr 2015 – Sep 2016 · 1 yr 5 mos · New Delhi Area, India

As their Communications Associate, my key responsibilities were:
Manage all official correspondence with all clients of the company
Prepare all RITES’ inspection related documents.
Manage the online bidding process via www.ireps.gov.in
Route all queries to relevant departments.
Managing internal communications.

Wateraid

Media and Communications Intern

Feb 2015 – Apr 2015 · 2 mos · New Delhi

As Media and Communications Intern at WaterAid, India my key responsibilities were:
To effectively handle Media Engagement,
To keep a tap on Media Coverage,
Draft and edit Communication Collaterals,
Generated Content for Social Media,
Edit images using software,
Coordinate with both national and international Media during the 3 day conference (IndiaWASH Summit) organised by WaterAid at IIC, New Delhi.