Mar 2022 – Present · 4 yrs 2 mos · Lehi, Utah, United States

• Conduct market, customer, and competitive research to develop insights and strategies that inform product positioning and work with product management to influence the product roadmap.
• Manage the entire go-to-market process and all deliverables and partner with marketing to ensure successful positioning and product innovation communications to our Field, customers, and partners.
• Analyze quantitative and qualitative data to create quarterly and yearly strategies to achieve product revenue goals, develop sales plays and motions, and implement those with marketing and business development.
• Develop sales collateral to enable effective selling and train global sales teams on new product offerings, competitive positioning strategy, and product value propositions to create and progress the pipeline.

Jan 2021 – Mar 2022 · 1 yr 2 mos · Lehi, Utah, United States

• Oversee management and scaling of hundreds of DSG Thought Leadership assets through marketing campaigns, webinars and events, customer meetings, and equipping the Field for customer meetings.
• Perform industry, market, and competitive research and create industry prioritization reports for DSS and Sales Leadership to understand key market issues and opportunities that drive Adobe's industry strategy.
• Orchestrate several cross-industry and cross-Org motions, including industry events, enablement, GTM messaging and frameworks, industry POVs, and Field marketing motions.
• Built industry roadmaps with 1-to 3-year strategies to grow the business; created email sequences for business development; and developed GTM messaging and frameworks to increase Field success.

Apr 2017 – Jan 2021 · 3 yrs 9 mos · Lehi, Utah, United States

• Industry strategy & marketing manager for Adobe's Experience Cloud (data, marketing, advertising & commerce) product portfolio. Spearhead cross-functional projects with the product, marketing, & sales Orgs - ultimately to build and advance sales pipeline and define Adobe's industry point of view.
• Specialize in the technology, media, & telecommunication (TMT) verticals by driving strategy and creating industry resources to contribute to a $120M+ annual sales quota and customer retention for a ~$700M book of business.
• Key responsibilities include:
• Strategic planning - Use data and industry research to plan go-to-market motions for the industry
• Market & industry research - keep industry ecosystem informed of key industry trends & insights
• Generate and manage industry marketing campaigns to create and progress sales pipeline
• Create and deliver thought leadership assets (research, whitepapers, blog, etc.) to position Adobe as a leader in the industry
• Design multi-solution industry Use Cases that will resonate with executives in the industry
• Field enablement - create and train the field on delivering customer-facing assets
• Produce internal and external industry events - webinars & customer roundtables