James Northcott — Founder

Toucan builds Amazon brands...sustainably and profitably. I’m James, Founder & CEO of Toucan. We help brands thrive on Amazon. With 15+ years of Amazon experience, I’ve seen firsthand that selling on Amazon isn’t about quick wins or shortcuts...it’s about strategic execution. Scaling brands requires a blend of data, creativity, and relentless optimisation. So, we built a specialist team that does exactly that. Brands come to us for one of three reasons: 👉🏻 Scaling their Amazon sales & profitability 👉🏻 Launching & positioning their brand to dominate their category 👉🏻 Optimising & managing their entire Amazon strategy We’re a full-service Amazon Agency & Amazon Ads Advanced Partner, working with brands across the UK, Europe, US, and APAC, cutting through the noise to drive real, sustainable growth. With offices in London, Mexico City, Miami, and Melbourne, we support global brands at every stage of their Amazon journey. Our expertise includes: 👉🏼 Full Amazon account management 👉🏼 Amazon Ads Management (Sponsored Ads, DSP and AMC) 👉🏼 Data-driven listing optimisation 👉🏼 Creative content & A+ brand storytelling 👉🏼 Growth strategy for scaling & international expansion 👉🏼 Financial recovery (chargebacks & shortages) Beyond Toucan, I’m also building 21 Beauty and multiple Amazon brands, training for Hyrox, and navigating life as a dad to a 1 year old (still convinced having a baby is the easier of the two). I share the real, unfiltered journey of balancing business, fitness, and family - while building the leading Amazon agency. 👉🏻 Work with Toucan: www.toucanecommerce.com Follow along for Amazon insights, business lessons, and the occasional Hyrox update. 😆

Stackforce AI infers this person is a B2C e-commerce expert with a focus on Amazon brand management.

Location: London, England, United Kingdom

Experience: 7 yrs