Dec 2023 – Nov 2024 · 11 mos · Mumbai, Maharashtra, India · Hybrid

Apr 2023 – Nov 2023 · 7 mos · Mumbai, Maharashtra, India · On-site

• Chalk out the annual marketing calendar and formulate actionable marketing plans (with a strong digital focus) to deliver on brand and business objectives.
• End-to-end planning and execution of innovative marketing campaigns including offline, digital, own platform, influencer, and social media channels.
• Driving large scale campaigns, brand communication, promotional campaigns, PR and other marketing efforts across channels (digital as well as offline) with revenue focus
• Manage the brand budget and annual planning process (complete ownership)

Jan 2022 – Apr 2023 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Strategising and overseeing branding activities
• Help create effective brand solutions for series and tournaments, ensuring consistent reach, viewership, and increased time spent on the platform.
• Implement large-scale above-the-line (ATL) promotions and explore below-the-line (BTL) opportunities for all marketing campaigns.
• Collaborate with cross-functional teams internally and externally to strengthen go-to-market strategies for specific markets and priority products, adapting to the evolving landscape and business environment.
• Leverage strategic partnerships, branded content, and short video platform apps to expand reach and engagement.
• Conceptualize and nurture partner-led initiatives, including campaigns, deals, and tie-ups, to enhance PlayerzPot's narrative and consumer impact in different hyperlocal regions.
• Help manage ORM through social listening tools like LocoBuzz and Kapture.
• Help create retention content for the brand by closely monitoring the user journey on Clevertap
• Ensuring timely deliveries of monthly & quarterly performance reports from the digital agency
• Initiating & leading innovations for various digital platforms.

Jul 2020 – Feb 2022 · 1 yr 7 mos · Mumbai, Maharashtra, India

Nov 2019 – Feb 2020 · 3 mos · Mumbai Metropolitan Region

• Overseeing the digital agency deliveries for all platforms
• Ensuring timely deliveries of monthly & quarterly performance reports from the digital agency
• Initiating & leading collaborations with digital influencers & bloggers who complement DPA’s brand personality
• Leading the website & YT strategy execution, along with content creation
• o To make RIAD India website the repository of all diamond education content
• o To create relevant video content for the YT handle around the pillars of education & lifestyle
• Leading content creation across platforms and mediums – written, still & video.
• Strategizing and leading digital innovations through the year – 1 minor innovation every month and 1 big innovation every quarter
• Supporting the B2C team in digital execution of all campaigns, including creating collaterals, banners, and other assets as required
• Keep track of international developments & work closely with counterparts across the world on larger digital strategy

Jun 2018 – Nov 2019 · 1 yr 5 mos · Mumbai Metropolitan Region · On-site

• Defining brands social media positioning for the brand BeBeautiful (HUL project)
• Creating and executing content on daily basis
• Initiating & leading collaborations with digital influencers & bloggers
• Developing a comprehensive, multi-platform social media strategy.
• Meeting the daily Facebook and Instagram reach targets
• Working the larger team to create trending and Innovative content.
• Monitoring the current trends and user behaviour and creating content accordingly.
• Ensuring cross platform promotion of all the leading campaigns

Nov 2015 – Apr 2018 · 2 yrs 5 mos · Mumbai Metropolitan Region

• Executing LIVE events for Twitter India-
• Handled Twitter Mirror for Twitter India at Filmfare awards 2017 - Red Carpet
• Handled Tiwtter 360 for Twitter India at the Mirchi Music awards - Red Carpet.
• Handling Social Media for the following brands :
• Movies Now
• Movies Now Plus
• Movies Now 2
• GO Cheese,
• GO Fresh Cream.
• Parag Milk Foods.
• Pride Of Cows.
• Gowardhan Milk.
• Gowardhan Ghee.
• Planning and executing social media strategies for the following brands.
• Activity head for Movies Now, PVR Pictures and Mastiii.