Apr 2024 – Present · 2 yrs 1 mo · Remote

• Launched TikTok channel to 10K+ followers in 6 months and increased Instagram engagement by 200%
• Built and scaled the JIMDOConnect Community, turning users and freelancers into active community members and brand ambassadors
• Experimenting with and implementing AI-supported content systems, including GPT-powered copy workflows
• Defined and executed social media strategies across brand and executive (CEO) channels on Instagram and TikTok
• Built and led social media and community team, partnering closely with leadership to support company growth objectives
• Launched and managed a WhatsApp community to strengthen day-to-day engagement
• Certificate: AI Agents Builder Bootcamp
• Certificate: Community-Led Growth: Unlocking Sustainable, Human-Driven Growth
• Certificate: Social Media & AI Ethics
• #socialmedia #community #AI #tiktok #communitybuilding

May 2023 – Present · 3 yrs · Remote

• Have a look here: 👉 www.cityrebelconsulting.com

Apr 2023 – Present · 3 yrs 1 mo · Barcelona · Remote

Jan 2022 – Apr 2023 · 1 yr 3 mos

• Social Lead for the SpotifyDe social channels + Modus Mio
• #hiphop #kpop #gaming #web3

Jan 2020 – Dec 2021 · 1 yr 11 mos

Oct 2019 – Dec 2021 · 2 yrs 2 mos

Jun 2017 – Dec 2019 · 2 yrs 6 mos

• Overseeing all Social channels (FB, TW, IG, Snap) in Germany, Austria, Switzerland, Spain, Italy, Turkey, Israel, MENA
• responsible for Always On, product, brand and artist social marketing across all regions and platforms
• responsible for paid social and strategic implementation (i.e. ad tech tools & automation) to match KPIs
• Strategizing social marketing for new market launches in EMEA (past: Israel, South Africa, MENA)
• Scale user growth and retention programs via Paid Social and social channels.
• execute 360 marketing campaigns online/offline according to KPIs
• Program advanced audience targeting & creative strategies to get the most cost-effective, results-driven (ads) placements across socials
• Work cross-functionally to create, present, and carry out cross-channel initiatives.
• Keep up to date with new industry platforms and test and implement as needed.

Nov 2015 – May 2017 · 1 yr 6 mos

• Social Media Advertising, Account Mgmt, Project Mgmt, Consulting
• Led a team of 6 people and managed GSA social media channels and advertising.
• Oversaw the delivery and localization of marketing campaigns.
• Liaised with teams and suppliers from various countries, anticipating clients' demands using creative problem-solving and analytical skills.
• Utilized agile project management to ensure quick turnaround times.
• Created media plans, forecasts, and analysis/reports (weekly, monthly, quarterly, annually) for clients/campaigns and new business pitches.
• Managed social advertising on Facebook, Instagram, Twitter, and YouTube.
• Provided consulting services for various clients.
• Main clients: Spotify, Astra, E.ON Energy, Montblanc, Marc O'Polo

Jan 2015 – Oct 2015 · 9 mos

• Community Mgmt, Social Media Advertising, Account Mgmt, Consulting
• Led the GSA social media channels and managed the delivery and localization of marketing campaigns across Facebook, Twitter, and Instagram.
• Managed social advertising on Facebook, Twitter, YouTube, and Plista.
• Created editorial plans for daily social activities for clients such as Lufthansa, Spotify, and Media Markt across Facebook, Instagram, Twitter, and Google+.
• Monitored and optimized campaigns and social channels to ensure optimal performance and achievement of KPIs.
• Main clients: Spotify, Media Markt Deutschland, Hansgrohe, Axor

May 2014 – Dec 2014 · 7 mos

• Produced engaging editorial content for existing and new brand channels, including Facebook, Instagram, Twitter, Google+, and YouTube.
• Executed editorial strategy and project management for German and international campaigns, including collaborations with Disney and Boeing.
• Managed social media advertising on Facebook, Twitter, and YouTube.
• Conducted ongoing analysis and reporting of channels and campaigns.
• Clients: Lufthansa, E.ON Germany

Jul 2012 – Jan 2014 · 1 yr 6 mos · Berlin Area, Germany

• Waymate is now known as Ally (formerly AllRyder).
• Community Mgmt, Social Media Mktg, Event Mgmt, Partnership Relations, PR, Customer Service
• Ensured press coverage for Waymate, a Berlin-based travel and mobility startup, in Germany and across Europe.
• Successfully built recognition of the company and its products among customers, partners, press, community, and industry influencers.
• Monitored the company's presence across press and social media channels.
• Fostered community growth by planning, managing, and executing events, speaking engagements, partnerships, contests, and social media activities.
• Managed and created content for all social media channels (Facebook, Twitter, Google+, blog) in both English and German.
• Optimized social media and blog posts for SEO.
• Increased Twitter and Facebook following by nearly 500%.
• Arranged and managed the company's presence and speaking engagements at conferences and events.
• Planned, organized, and implemented events both at Waymate and offsite.

May 2012 – Jul 2012 · 2 mos · Berlin Area, Germany

• Translated texts from German to English.

Feb 2012 – Jun 2012 · 4 mos · Berlin Area, Germany

• PR, Social Media Mktg, Event Mgmt, Project Mgmt
• Planned, developed, and implemented PR strategies for corporate clients and conferences.
• Liaised with media, individuals, and other organizations, addressing their inquiries.
• Fostered community growth and relations by planning, organizing, and executing special events.
• Managed the company’s Facebook page and blog.
• Monitored press coverage for clients.

Oct 2008 – Dec 2009 · 1 yr 2 mos · San Francisco Bay Area

• Led a team of up to 5 Teaching Assistants, serving 800-1000 students over the last two semesters.
• Acted as a liaison between Teaching Assistants, students, and the professor.
• Addressed student inquiries through email, phone, and in-person during office hours.
• Developed quiz questions, wrote syllabi, and created exam schedules.
• Assisted in planning and developing course material.
• Graded assignments efficiently and maintained accuracy.
• Managed test bank, grade book, online site, and forums.
• Awarded Certificate of Appreciation for outstanding service to professor, fellow team members and students.

Jan 2007 – Dec 2007 · 11 mos · Cardiff-by-the-Sea, CA

• Coordinated student outreach and facilitated campus activities.
• Assisted the Associated Student Government, student clubs, and the campus community.
• Organized community outreach programs, charity events, and supported local initiatives.
• Managed and communicated student events across campus.
• Provided support with administrative tasks.