Mar 2022 – Mar 2024 · 2 yrs · Remote

• Getting partnerships right means talking to your partners! I've been lucky enough to join the Partner Advisory Board at Chili Piper 🌶 to feedback on upcoming product releases, needs from the market and be the voice of customers back to the "vendor".
• If you don't know Chili Piper, reach out to me or them they've an awesome suite of tools focused on routing, scheduling, and booking meetings. You can see it in action on our website too!

May 2019 – Nov 2020 · 1 yr 6 mos · London Area, United Kingdom

• aromerge is a data hygiene and management platform for Marketo. The tool helps Marketo admin's visualise the condition of the database, and run mass data management tasks that aren't possible within the Marketo platform. Sign of for free at www.aromerge.com
• Acquired by JTF Marketing in November 2021

May 2015 – Present · 10 yrs 11 mos · London Area, United Kingdom

• JTF is a B2B MarTech consultancy focused on helping enterprise organisations turn marketing into a predictable revenue engine.
• We work with CMOs, CROs and RevOps leaders to fix disconnected marketing systems, improve buying group engagement, and drive measurable impact on pipeline and revenue.
• Our work is built around the Revenue Acceleration Loop:
• Data Excellence
• Creating a unified, reliable foundation across systems and channels
• Journey Orchestration
• Designing and executing journeys aligned to real B2B buying behaviour
• Revenue Intelligence
• Connecting activity to pipeline, revenue and commercial outcomes
• We specialise in the Adobe Experience Cloud, including Marketo Engage, Real-Time CDP and Journey Optimizer.
• Our role is not just to implement technology, but to ensure it delivers commercial value.
• If marketing is not clearly contributing to revenue, we help identify why and fix it.

Jun 2014 – Aug 2016 · 2 yrs 2 mos · London Area, United Kingdom

• A luxury online store catering for all everything accessory, undergarment, and grooming. Plus a subscription service for men delivering monthly underwear, socks and grooming products - think of it a bit like 'self gifting' a surprise in the post every month, but it fits and it's from one of the world's leading labels!

Dec 2013 – Jul 2014 · 7 mos · London, United Kingdom

• Buyapowa is a social-commerce technology business. Clients including Tesco, J&J, PepsiCo, and Pfizer use the Buyapowa platform to get their social audiences shopping. Buyapowa believes that social media should be making companies money and not costing it.
• Their social-commerce model is unique and it’s called Co-buying. It’s all about allowing the customer to define what’s on offer and for the offer to increase in value as more people participate; smart rewards rather than ‘dumb discounting’.
• It turns social media into a very powerful transactional channel, driving customer acquisition and genuine customer insight.
• Visit www.Buyapowa.com
• Some responsibilities:
• Developing, implementing & owning marketing strategy.
• Ensuring brand consistency and awareness development.
• Marketing activities.
• Tracking & analysing competitor and market trends.
• Developing campaigns & tactical marketing support.
• Ensuring budgets & timelines are met.
• This role was a full-time consultancy based contract.

Aug 2013 – Jul 2015 · 1 yr 11 mos · London Area, United Kingdom

• GenYSocial was established to help business utilise and maximise social media, build a new sales and marketing channel. We work with a range of clients from medical, surgical and cosmetics, to hi-tech, wearable tech, and applications.
• GenYSocial can offer:
• Social Media Account Management
• Social Media Strategy
• Social Media Selling / Social Selling
• Social Media Support
• Social Media Consulting/Contracting
• Social Media Training

Jan 2013 – Dec 2013 · 11 mos · london

• CDN.net is the first user customisable, usage-based content delivery network, a CDN for everyone that’s configurable on-the-fly to location, budget and quality demands on a completely pay-per-use basis. Backed by the fastest-growing compute network, with more than 150 locations worldwide, CDN.net provides the greatest amount of choice and transparency to help businesses make more informed decisions to broaden their reach and create better Web experiences.
• For more information visit www.CDN.net
• Some responsibilities:
• Liaise with the MD and CFO to develop a commercial strategy for the organisation.
• Identify and develop marketing strategy, based on commercial objectives, market characteristics, and supply costs.
• Online sales forecasting and strategic planning to ensure the sales targets are met.
• Formulate, direct and coordinate marketing activities to promote products with marketing assistants.
• Develop pricing strategies, balancing objectives, customer satisfaction, and competitive pricing.
• Direct the hiring, training, and performance evaluations of marketing/sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Initiate market research studies or analyze their findings.
• Implement marketing strategy inc. PR and online marketing, social media, networking, awards entries etc.
• Implementation of business processes for sales, marketing and support.
• Relationship management with OnApp CDN Federation suppliers.

Dec 2012 – Dec 2013 · 1 yr · London

• OnApp software powers cloud, CDN and storage services for companies all over the world. OnApp products include OnApp Cloud, the leading cloud platform for hosts and service providers; OnApp CDN, a unique federated CDN platform for service providers; and OnApp Storage, a high performance distributed SAN for cloud environments. OnApp launched in July 2010, has more than 120 staff across the EU, U.S. and Asia-Pacific.
• Visit www.OnApp.com for more information.
• Some responsibilities:
• Development and implementation of the Sub-Brand (CDN.net & Cloud.net) strategy.
• Developing the marketing strategy for new products (CDN.net & Cloud.net).
• Implementation of strategy - including campaigns, events, digital marketing, and PR.
• Sales enablement - appropriate tools, materials and presentations.
• Guiding the day to day activities of the marketing team.
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with product management team to define marketing materials and programs.
• Manage social media presence and direct programs to improve reputation and recognition.
• Developing and delivering marketing and communications strategies for the organisation.
• Undertake continuous analysis of competitive environment and consumer trends

May 2012 – Nov 2012 · 6 mos · Maidenhead, Berkshire, UK

• Alfresco is how great businesses share, organize and protect their content. Nearly 7 million people in over 180 countries use Alfresco Enterprise, Cloud, Mobile and Community to manage over 3 billion pieces of content worldwide. Whether on the go or in the office, Alfresco empowers today's teams to do great work.
• Founded in 2005, Alfresco is head-quartered in London with US headquarters in Atlanta. For more information about Alfresco please visit: http://alfresco.com.
• Some responsibilities:
• Develop product positioning and messaging for cloud solutions.
• Maintain market intelligence on buyers, their criteria and the competition.
• Create sales enablement tool kit - presentations, brochures, and whitepapers.
• Train and coach sales on product offering, benefits and solutions.
• Plan and execute launches and manage cross-functional implementation.
• Manage a marketing budget to extract best value for Alfresco.
• Develop and deliver marketing programs to drive new user accounts, to include: Email, Search Engine Marketing, Conversion Rate Optimization, and Content Strategy
• Management of internal colleagues to deliver on time.
• Management of external agencies for Content, Design, Search etc.
• Blogging, analyst relations and public speaking.

Aug 2011 – May 2012 · 9 mos · Prestwood, Buckinghamshire

• CentraStage is an IT management platform with a difference – affordable, advanced remote monitoring and management in the cloud. As a cloud-based device management platform designed to improve the management of servers, PCs, laptops, tablets and smartphones, CentraStage can save IT support organisations both time and money. From individual users to sophisticated IT managed service providers; CentraStage is designed to run on any device. Functionality includes audit, monitoring, remote support, deployment and reporting.
• For more information visit www.CentraStage.com
• Some responsibilities:
• Developing, implementing & owning marketing strategy.
• Ensuring brand consistency and awareness development.
• Marketing activity
• Tracking & analysing competitor and market trends.
• Developing campaigns & tactical marketing support.
• Ensuring budgets & timelines are met.
• Developing CentraStage's recurring revenues.
• Executing online sales objectives.
• Key Achievements:
• Reduced committed marketing costs, while achieving the better results.
• Increased web traffic tenfold and conversion rate accordingly.
• Executed user growth plan to increase registrations, and revenue.
• Developed a series of Educational Boot Camps for users.
• Implemented Marketing Automation System - Marketo.
• Winner of "Best Business Growth Through Spark by Marketo" at the Marketo Summit 2012 (http://summit.marketo.com/2012/revvies).

Feb 2009 – Aug 2011 · 2 yrs 6 mos · Prestwood, Buckinghamshire

• CentraStage is an IT management platform with a difference – affordable, advanced remote monitoring and management in the cloud. As a cloud-based device management platform designed to improve the management of servers, PCs, laptops, tablets and smartphones, CentraStage can save IT support organisations both time and money. From individual users to sophisticated IT managed service providers; CentraStage is designed to run on any device. Functionality includes audit, monitoring, remote support, deployment and reporting.
• Some Responsibilities:
• Building awareness in the Managed Service Provider (MSP) marketplace.
• Understanding the MSP marketplace & where the business has a niche.
• Building and managing relations between customers, and partners of CentraStage.
• Escalating and inputting enhancements/ideas to development for future releases.
• Writing Whitepapers / Blogs to promote product areas or services.
• Managing the Social Media Marketing plan to ensure maximum visibility and build brand awareness
• Working with the IT community such as Events and User Groups, i.e. SBSC, Brigantia, CompTIA.
• Managing Pay Per Click Campaign (Google Adwords).
• Project manage Search Engine Optimisation (SEO) campaign.
• Drive Conversion Rate Optimisation (CRO)
• Management of outbound communications via CRM and CentraStage Online instances.
• Full management of the website and related weblogs (Corporate and http://www.ScriptingSimon.com)
• Business Analysis (Revenues, Conversions, Marketing etc.)

Apr 2010 – Nov 2012 · 2 yrs 7 mos

• MSPcomparison.com is an independent and vendor neutral product directory and community, which provides Managed Services Providers (MSPs) the ability to compare and contrast solutions from user ratings and reviews. The site is funded by online advertisements from MSP specific vendors, keeping the adverts relevant to the community.
• I founded MSP comparison after speaking with Managed Services Providers who were struggling to decide between business tools with similar feature sets. For me it was fairly simple - a vendor agnostic site which allows Managed Service Providers to openly discuss such business tools and help ensure the customer chooses the right solution.
• A growing community with great support from vendors involved in the Managed Services space - join us and get involved at www.MSPcomparison.com
• In November 2012, the site was taken over by Ostrich I.T. Services, to make it a truly independent resource in keeping with the vision.

Jul 2007 – Dec 2008 · 1 yr 5 mos · London, United Kingdom

• AvePoint is a global technology company and proven software leader. Since its founding in 2001, AvePoint provides enterprise-class governance and infrastructure management solutions for Microsoft SharePoint. Propelled by its SharePoint-exclusive research & development team, AvePoint helps more than 8,000 customers – including many Fortune 500 companies and government agencies – meet their specific business objectives utilizing SharePoint. AvePoint, Inc. is headquartered and maintains its principal operational center in Jersey City, NJ, with wholly owned operational centers in the USA, Canada, Australia, South Africa, United Kingdom, France, Germany, Netherlands, Switzerland, Japan, Singapore, and China. AvePoint is a Microsoft Gold Certified Portals and Collaboration Partner and Gold Certified ISV Partner as well as a US Government GSA provider via strategic partnerships.
• Role Overview:
• Managing and taking over EMEA partnerships from my US Counterpart, and reporting to the Vice President of Enterprise Sales & Partner Management (US Based). She had been dealing with the programme and the partners from the beginning, but with the rapid expansion of the company and major revenues in the pipeline from Partners, local support was needed. The programme consisted made from Procurement Vehicles, Referrals, VARs and SaaS/Hosting.
• Some Responsibilities:
• To manage relationships with partners.
• Control growth of partner programme in EMEA.
• Manage partner pipeline of over £1m per quarter.
• Liaising with Inside & Field Sales.
• Partner Training, Conferences and Events.
• Regional management of OEM Partners, IBM, HP, NetApp.
• Manage demonstration licenses for partners.
• Perform product demonstrations (online and offline) and host territory webinars.
• Fulfilling speaking opportunities across territory.

May 2007 – Jul 2007 · 2 mos · Slough, Berkshire

• Managing the renewals of Cisco, and other 3rd party contracts, tracking and chasing account managers for the order confirmation, and appropriately billing the customer and purchasing support. This position was a temporary contract.

Nov 2005 – May 2007 · 1 yr 6 mos · Basingstoke, Hampshire

• Providing support to the business via the Business Partner Manager and the Software Business Manager. This position was a contractor through Adecco at IBM.