Sep 2024 – May 2025 · 8 mos · On-site

• Headed the Global Marketing for Lenskart - An omni-channel eyewear company.
• Direct P&L responsibilities for a sub brand Hustlr—Lenskart’s Gen Z-focused eyewear brand.
• Working across product, brand, GTM, and social to shape it into a bold, culturally sharp, and behaviour-first offering

Oct 2022 – Sep 2024 · 1 yr 11 mos

• Led one of the most integrated CXO mandates in the category—across marketing, technology, digital, analytics, and direct sales.The goal was simple: build a modern, consumer-first organisation that could scale efficiently and perform sharply.That meant rethinking systems, digitising journeys, using data where it mattered, and keeping the consumer at the centre throughout.
• Key outcomes:
• 📈 Direct channel grew 7x in revenue, 10x in profitability—fastest growing and most profitable vertical
• ⚙️ Tech transformation through decoupling + future-facing architecture
• 📲 Digital-first sales setup: 100% e-app adoption, sales tracking, and productivity tools
• 📊 26 predictive models built from scratch—across funnel, renewals, agent lifecycle
• 🎯 Marketing that delivered both brand impact and sharp sales enablement
• 🚀 Positioned ABSLI among the most digitally forward life insurers in the market
• A role that shaped how legacy businesses can evolve—by integrating brand, tech, data and behaviour to build what's next.

Mar 2020 – Feb 2023 · 2 yrs 11 mos

Aug 2017 – Feb 2020 · 2 yrs 6 mos · Mumbai, Maharashtra, India

• This was a pivotal role that sat at the intersection of marketing, product, service, and digital—structured to reflect how broking was shifting from transaction-led to experience-led. I had the opportunity to lead across functions, break silos, and architect systems that were both tech-smart and consumer-conscious.
• The ambition was to move fast, modernise the stack, and build a machine that could scale with behaviour-first thinking.
• Key outcomes:
• 🧠 Conceptualised and launched a real-time Segment-of-One engine using AI/ML for personalised nudges—resulted in 20%–50% lift across key engagement and retention metrics
• 🔁 Designed and implemented an end-to-end lead management system—achieved 100% adoption on Day 1, with a 10% uplift in funnel conversion
• ⚙️ Led the decoupling of front and back-end systems—enabling faster innovation across product and marketing layers
• 📡 Built a full multi-channel communication stack—achieving 95% customer reach and 20%+ response rates
• 📲 Launched new product experiences and overhauled interfaces across mobile and web
• 🔍 Drove 300% SEO and 400% SEM growth—while holding efficiency steady
• 📊 Embedded a culture of data-first thinking and user-led design across teams
• 🤝 Improved service SLAs and CX metrics through targeted tech + process redesigns
• This role was about setting a new operating rhythm—data-led, tech-enabled, and designed to move with the customer.

Dec 2015 – Aug 2017 · 1 yr 8 mos · Mumbai

• A fast-paced, all-hands-on-deck leadership role in one of India’s most exciting online insurance startups at the time.
• I led Sales, Marketing, Digital, Contact Centre, Operations, and HR—essentially owning the full growth engine end-to-end.
• The focus was clear: drive rapid scale, tighten performance, and build a customer-first, tech-enabled distribution machine.
• Key outcomes:
• 🚀 Grew overall business 4x in under 2 years
• 📈 Boosted sales efficiency 3x by aligning teams to high-performance metrics
• 🎯 Reduced acquisition costs 5x through sharp performance marketing execution
• 📊 Implemented an Adobe suite + affiliate programs for scaled digital performance
• 📺 Used TV innovatively—aligning spots to digital traffic to drive 2.5x ROI
• 🌱 Pushed organic traffic up 3x with content, SEO and media synergies
• 🧪 Ran Facebook traffic experiments that became an internal FB case study
• 🏪 Launched a high-performing POS (Point of Sale) channel for deeper ground reach
• 🛠 Overhauled HR systems for quarterly reviews and faster, more transparent appraisals
• ⚡ Reduced ops & service TATs 7x by working directly with insurers
• 🤝 Negotiated product and commercials with insurance partners for better consumer value
• It was a high-velocity, high-ownership role—where every decision had to move the business. Fast.

Sep 2015 – Nov 2015 · 2 mos · Mumbai Metropolitan Region

• Head of the Marketing for the B2B and B2C business of the firm.
• Part of the team that conceived and promoted the Citrus Cash Back festival as means for partners to band together and make a larger noise for cash backs and discounts.
• Put together a plan to track customers and target them efficiently towards downloads and usage.

Nov 2010 – Aug 2015 · 4 yrs 9 mos · Mumbai Metropolitan Region

• Led the marketing charter during a period of significant digital evolution for the firm.
• The mandate was to move from a traditional broking setup to a digital-first, insight-led brand—with strong performance delivery, consumer depth, and integrated communication.
• Key initiatives and outcomes:
• 🚀 Scaled digital acquisition 20x—turning it into a primary growth engine
• 💡 Introduced metrics like LTV and repeat usage to improve efficiency and drive 12x increase in marketing budgets
• 📣 Built high-impact ATL + digital brand campaigns—boosted brand salience and lead volumes by 3x
• 🌐 Grew organic traffic 25x by improving discoverability, content, and user intent mapping
• 📰 Led PR strategy to make Kotak the #1 broking brand by media coverage (measured by Impact)
• 🎓 Launched consumer-facing innovations in education, tools, and schemes to widen category adoption
• 🧠 Ran multilingual content strategies across acquisition, adoption, and engagement journeys
• 🎨 Led UI/UX upgrades across platforms to streamline digital experience
• 📈 Improved brand metrics across the board: recall, consideration, affinity, search, and qualification
• 🏆 Won multiple awards + published case studies on digital transformation in broking
• This was the foundation—where craft met systems, instinct met data, and I first saw how behaviour, design and insight could create both momentum and meaning.

Nov 2004 – Jan 2010 · 5 yrs 2 mos

• Heading the marketing function.
• Additionally was in charge of commercial negotiations for third party distributed financial products.
• Helped create a strong brand for a newly formed division using high impact events such as fashion shows, golf tournaments, plays, exclusive concerts and talk events.
• Led the PR initiative by using authority and sharply targeted articles.
• Conceived and brought to life an exclusive yearly report on the habits, numbers and behavior of Ultra High Networth Individuals - the Kotak Top of the Pyramid report.
• The report is now the go to report for all industries and firms looking to target the UHNIs.

Jan 2000 – Jan 2003 · 3 yrs

• Sales head for western zone and heading online products

Jan 2003 – Jan 2004 · 1 yr

• Consultant with large companies such as ACC cement / HLL etc, to recommend a complete brand strategy / corporate strategy.

Jan 2000 – Jan 2000 · 0 mo

• Strategise and sell online websites for clients

Jan 2000 – Jan 2000 · 0 mo

• Strategist for the online B2B business