Samiha Kapoor

CEO

Gurgaon, Haryana, India6 yrs 8 mos experience

Highly Stable

Key Highlights

Expert in commercial strategy and brand positioning.
Led transformative projects in FMCG and retail sectors.
Strong background in digital strategy and business transformation.

Stackforce AI infers this person is a strategic consultant with expertise in retail and consumer goods sectors.

Contact

Skills

Core Skills

Commercial StrategyBrand PositioningPartnerships StrategyCategory Entry StrategyFull Potential TransformationDigital StrategyCost ManagementPortfolio ManagementIntegration ManagementBusiness Intelligence

Other Skills

Trade StrategyE-commerce AccelerationMarketing InvestmentsStakeholder ManagementB2B Business AccelerationB2C Business IdeationMarket AnalysisCapability DesignBusiness TransformationB2B AccelerationB2C Business DevelopmentDigital B2B Channel SetupValue Proposition DesignCost DiagnosticMargin Analysis

About

Previously, Senior Manager at Bain & Company in the Consumer Products & Retail practice. My core areas of focus included category entry, new business building, sales acceleration, channel strategy, and full-potential transformation. Over the last 6 years, I've had the privilege of helping both legacy giants and emerging disruptors sharpen their strategy, accelerate growth, and win in dynamic markets. I am deeply passionate about how India shops, eats, and lives — and the bold, imaginative, and purposeful brands driving it forward. I hold an MBA from IIM Ahmedabad and a BA from St. Stephen's College, University of Delhi.

Experience

6 yrs 8 mos

Total Experience

6 yrs 4 mos

Average Tenure

4 mos

Current Experience

Urban company

Business Head

Jan 2026 – Present · 4 mos · Gurugram, Haryana, India

Bain & company

6 roles

Senior Manager

Promoted

Jan 2024 – Jan 2026 · 2 yrs

Promoted 6 months early to Senior Manager
Advised Global Retail Co. on India Commercial Strategy - incl. brand positioning, trade strategy, store expansion, E-commerce acceleration plan and key marketing investments
Led partnerships strategy for a Global Pharma Co. - worked across multiple stakeholders (and archetypes) to create a compelling proposition and viable business plan
Ideated POV on home goods - market landscape, winners vs. losers and success factors for a new entrant

Commercial StrategyBrand PositioningTrade StrategyE-commerce AccelerationMarketing Investments

Manager

Jul 2023 – Dec 2023 · 5 mos

Led a category entry strategy for an Indian FMCG Co. - incl. F&B landscape understanding, category identification and winning capability design
Led full potential transformation for India Retail Co. - incl. acceleration of B2B business, turn-around of existing home improvement vertical and ideation (and launch) of new B2C business

Category Entry StrategyFull Potential TransformationB2B Business AccelerationB2C Business Ideation

Consultant

Promoted

Jul 2021 – Jun 2023 · 1 yr 11 mos

Helped a Global CPG Co. on setting up a digital B2B channel - incl. value proposition design, key features / hooks, complementarity with existing Sales & Distribution (S&D) set-up and business model
Led a cost diagnostic for Global Food Co. - identification of high value levers on the two of the largest cost heads for margin expansion

Digital B2B Channel SetupValue Proposition DesignCost DiagnosticDigital StrategyCost Management

Senior Associate Consultant

Jul 2020 – Jun 2021 · 11 mos

Led the category entry strategy for a Global Food Co. in HoReCa in India - incl. market segmentation, product x customer identification, pricing, channel / distribution strategy and capability roadmap
Led execution of new portfolio for Global Food Co. (post strategy design) through in-market test and learn sprints and supported pilot launch

Category Entry StrategyMarket SegmentationPortfolio Execution

Associate Consultant

May 2019 – Jun 2020 · 1 yr 1 mo

Supported a leading Indian CPG Co. on post-merger integration (PMI) - unlocking synergies and cost savings through integration of supply chain and sales & distribution (S&D) set-ups
Helped with the Integration Management Office (IMO) post acquisition for an Indian Chemical Co. - integrating acquired teams, tech tools and processes

Post-Merger IntegrationSupply Chain IntegrationIntegration Management