May 2023 – Dec 2025 · 2 yrs 7 mos · London Area, United Kingdom

• Led post-merger integration of Contentsquare, Hotjar & Heap into one scalable GTM engine serving 100+ marketers. Built a modern MOPS foundation connecting PLG, SLG, and Partner motions with RevOps, Product, and Finance.
• Consolidated 100→50 tools (–18% cost, +30% execution speed) via tiered governance and vendor rationalization.
• Built unified Snowflake + Tableau forecasting layer, improving accuracy +30% and reporting reliability +40%.
• Launched AI-assisted routing & scoring (Dust.ai & Qualified) → –40% SDR lag, +22% engagement.
• Established global MOPS Center of Excellence (COE) for campaign intake, lifecycle automation, and enablement — scalable but not cookie-cutter.
• Partnered with Finance to align spend → pipeline → revenue, adding TCO and ROI dashboards used in QBR/MBR.
• Unified GTM planning across Sales, Marketing, and RevOps, closing gaps between marketing attribution and revenue forecasting.
• Embedded GDPR-compliant data governance, consent frameworks, and campaign/source taxonomy.
• Built and mentored multi-region team (strategy, ops, analytics), balancing strategic vision with hands-on execution.

Feb 2023 – Apr 2023 · 2 mos · London Area, United Kingdom · Remote

• Designed strategies and roadmaps for optimizing martech platforms and campaign reporting.
• Provided actionable insights using Salesforce, Tableau, and Google Analytics to enhance efficiency and maximize impact.
• Supported platform integrations and process improvements using Marketo and Segment.

Jan 2022 – Dec 2022 · 11 mos · London, England, United Kingdom

• Built and scaled Pleo’s first marketing operations function to support PLG, SLG, and channel motions in a 30K+ customer hypergrowth environment.
• Designed full lead-to-deal architecture, integrating product-led signals → MQL→SQL +35%, pipeline +15% QoQ.
• Implemented real-time CAC & pipeline dashboards with Finance → transparency and predictability in forecasts.
• Built AI-driven prioritization to cut SDR response time <4 hours.
• Integrated product-usage scoring → +20% free→paid conversions; rebuilt routing and enrichment for speed.
• Hired and mentored a 4-person MOPS team; established playbooks, intake process, QA, and governance.
• Partnered cross-functionally with Sales, Product & RevOps to synchronize campaign planning and budget accountability.
• Drove alignment with Finance on pipeline forecasting and spend efficiency.

Oct 2019 – Jan 2022 · 2 yrs 3 mos · London, England, United Kingdom

• Owned regional marketing operations for a $6B cloud scale-up; managed $18M budget; built analytics, governance, and process automation across 14 countries.
• Led marketing transformation to multi-touch lead engine → Inquiries +32%, MQL +156%, CTR +19%, downloads +120%.
• Built executive-level ROI dashboards for Finance and Board, improving transparency and forecast confidence.
• Developed HG Insights propensity model → global innovation award.
• Created offshore Marketo production model → 2× throughput, –30% turnaround time.
• Partnered with Sales & Finance to tie campaigns directly to pipeline and bookings, aligning performance metrics.
• Re-audited 39 tools for GDPR compliance; standardized data quality and consent.
• Trained and coached 9-person team (3 direct, 6 matrixed) plus offshore staff, establishing SLAs and intake governance.

Jan 2019 – Oct 2019 · 9 mos · London, United Kingdom

• Owned global MarTech roadmap (Marketo, Salesforce, Terminus, BrightFunnel, Cvent, LeanData) and led demand center operations for a Fortune 500 brand.
• Rolled out ABM + Event Automation → ROI +10%, SDR productivity +15%, SQL +13%.
• Built 13-country Salesforce dashboards for demand-gen transparency and forecasting.
• Established offshore production model → doubled capacity, –30% turnaround.
• Implemented data governance and GDPR/CCPA compliance frameworks.
• Partnered with Finance and Sales Ops on budget-to-pipeline visibility and ROI reporting.
• Awards: CMO Best Marketing Contributor FY16 & FY18.

Apr 2017 – Dec 2018 · 1 yr 8 mos · London, United Kingdom

• Lead and manage all of the lead tracking and analytics systems, processes and people initiatives across the company to drive revenue growth and retention. Drive process alignment across Sales and Marketing (lead management, revenue performance) globally, ensuring optimal system performance and data integrity, reporting, and analytics.

Apr 2016 – Apr 2017 · 1 yr · London, United Kingdom

• Leading EMEA marketing operations function

Apr 2015 – Apr 2016 · 1 yr · London, United Kingdom

• Built modern marketing infrastructure from the ground up, integrating Salesforce + HubSpot for 3 sales orgs in under 8 months.
• Delivered £150K one-off savings and £35K annual savings through vendor consolidation and stack rationalization.
• Created new reporting architecture linking marketing spend → pipeline → revenue.
• Improved lead quality and lifecycle velocity through better scoring, routing, and hygiene.
• Built a 4-person Marketing + Sales Ops team to drive adoption, QA, and enablement.

Oct 2013 – Apr 2015 · 1 yr 6 mos · London, United Kingdom

• Directed one of Europe’s earliest Marketo rollouts; built automation-first demand engine across six verticals.
• Automated complex nurture programs → –80% manual work, +60% engagement.
• Drove Lead→Opp +40%, sales cycle –25% via redefined scoring & lifecycle.
• Launched segmentation & RTP → +50% site engagement, +20% CTR.
• Built campaign-to-revenue tracking model and Marketo-SFDC sync governance.

Jan 2010 – May 2013 · 3 yrs 4 mos · London, United Kingdom

• Built Hatstand’s global marketing operations capability across three regions, supporting Tier-1 investment banks and financial institutions. Designed the digital marketing, CRM, and demand frameworks that became the foundation for its acquisition by Synechron.
• Established global Marketing Ops function (London, NY, HK) integrating CRM, automation, and analytics systems.
• Implemented Tracker RMS CRM and Act-On Marketing Automation, enabling campaign tracking and lead lifecycle visibility.
• Created multi-channel digital demand programs (email, content syndication, webinars, events) improving pipeline attribution and partner engagement.
• Introduced funnel measurement and ABM principles before mainstream adoption — aligning marketing with sales performance metrics.
• Partnered with the executive team to build reporting models linking campaigns to revenue contribution.
• Mentored and trained regional marketing coordinators, ensuring consistency in global processes and data hygiene.

Sep 2005 – Nov 2009 · 4 yrs 2 mos · London, United Kingdom

• Managed retail operations and team performance for one of the UK’s most dynamic business units.
• Led cross-functional teams of 25–30 to achieve top-quartile performance in sales, CX, and process compliance.
• Implemented staff scheduling, forecasting, and reporting systems improving productivity and on-floor coverage.
• Developed coaching programs that improved retention and internal promotions by 15%.
• Recognized for balancing customer experience, operational efficiency, and team engagement during seasonal peaks.

Jan 2002 – Sep 2004 · 2 yrs 8 mos · Bengaluru Area, India

• Worked in Dell’s global inside-sales division, serving enterprise and consumer customers across EMEA and APAC.
• Achieved 120% of annual quota through consultative, data-driven selling.
• Streamlined pipeline reporting and forecasting accuracy using CRM analytics.
• Partnered with product and support teams to enhance customer satisfaction metrics (NPS +18%).
• Trained new hires on sales automation tools, data hygiene, and lead qualification frameworks.

Jan 2000 – Feb 2002 · 2 yrs 1 mo · Bengaluru Area, India

• Early career in sales and client services, providing outsourced support to major Fortune 500 companies in BFSI, Telecom, and Healthcare sectors.
• Consistently ranked in top 5% of sales performers for lead conversion and retention.
• Managed end-to-end client communication workflows, including inbound/outbound call processes and service reporting.
• Trained peers on data quality, compliance, and CRM usage.
• Learned the fundamentals of customer operations, analytics, and performance management that underpin modern RevOps.