Lubaina Rangwala

Technical Program Manager

Bengaluru, Karnataka, India17 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Led marketing transformations influencing over $400M in revenue.
Expert in scaling enterprise Account Based Marketing.
Passionate about mentoring women in tech.

Stackforce AI infers this person is a MarTech expert with a strong focus on AI-driven marketing strategies.

Contact

Skills

Core Skills

Ai StrategyProgram ManagementMarketing Technology

Other Skills

Agile MethodologiesAnalyticsBusiness AnalysisCRMCommunicationCorporate CommunicationsCreative WritingCustomer Relationship Management (CRM)Digital MediaDigital StrategyGlobal Client ManagementManage Client RelationshipsManagementMarketing AnalyticsMarketing Operations

About

I lead the Marketing Transformation Portfolio at Thoughtworks, orchestrating people + technology so strategy becomes impact. Most transformations stall because they’re treated as isolated projects. I oversee a portfolio of programs across AI, martech, and digital transformation and ensure they work in harmony. Over 15+ years, I’ve built my career at the intersection of marketing, technology, and transformation. My sweet spot is creating clarity in complexity: - Scaling enterprise Account Based Marketing from 9 to 30+ accounts, influencing $400M+ in revenue - Leading global martech transformations across Salesforce, Marketo, and next-gen AI platforms - Building marketing operations programs that deliver measurable growth - Guiding cross-functional teams of 50+ professionals through change with alignment and clarity What drives me is making sure bold ideas don’t get stuck on slides, but actually move into execution and onto being sustainable. Alongside my work, I’m passionate about advancing women in tech and mentoring the next generation of marketing leaders.

Experience

Thoughtworks

5 roles

Principal Program Manager, Go To Market Operations

Promoted

Nov 2024 – Present · 1 yr 4 mos

Orchestrating a portfolio of Martech and AI initiatives, partnering with the Director of AI Strategy for Marketing to embed GenAI and Agentic AI across the go-to-market engine.
Leading and mentoring project managers and cross-functional teams of 50+ across marketing operations and IT to deliver enterprise-scale martech and AI transformations.
Driving adoption of AI-powered martech solutions that surface qualified leads from contextual signals beyond campaign engagement, improving conversion by 25%+.
Shaping the marketing operations roadmap and integrating best-in-class platforms (Salesforce, Marketo, Sisense, LeanData, ZoomInfo, Demandbase) to deliver scalable, business-critical impact.

AI StrategyProgram ManagementMarketing OperationsCommunicationMarketing Technology

Program Lead, Go To Market Operations

Mar 2023 – Nov 2024 · 1 yr 8 mos

Led a cross functional program team of 50+ marketing operations and IT professionals with expertise across MarTech platforms (Marketo, Salesforce, Sisense) to deliver business critical changes in our marketing technology stack.
Shaped the direction of our marketing operations roadmap by translating business needs into actionable initiatives for the team.
Owned and implemented change management efforts to enable field and global marketing teams to leverage our marketing technology effectively
Served as the marketing consultant for lifecycle campaigns that focus beyond lead generation and leveraging the marketing tech to build effective nurtures.
Led execution of our marketing measurement framework allowing business stakeholders and marketing and sales leaders to view and measure marketing impact (marketing activated & marketing influenced KPIs) on the business in Salesforce and Sisense.
Delivered the process and tech changes to our lead scoring model in Marketo that increased our MQL to SAL conversion rate by over 25%
Assessed, onboarded and integrated new marketing technology to scale sales and marketing operations like lead routing (LeanData), data enrichment and prospecting (Zoominfo), intent data and account-based marketing (Demandbase).
Partnered with the office of the Chief Revenue & Client Officer (CRO) to drive a joint sales and marketing transformation program to bring higher visibility and accountability into the sales funnel.

Lead, Global Account Based Marketing

Promoted

Aug 2020 – Mar 2023 · 2 yrs 7 mos

Set up the global Account Based Marketing practice for Thoughtworks across LATAM, EMEA, NA and APAC.
Kickstarted a Global 1:1 ABM Pilot program with key accounts and set up foundational ABM processes.
Enable the field marketing and sales teams to work cohesively on the ABM plan by developing relevant playbooks, workflows and measurement dashboards.
Set up the global framework and processes for large scale 1:many ABM demand gen campaigns

Lead, Product Marketing Manager

Mar 2016 – Aug 2020 · 4 yrs 5 mos

Developed a marketing vision and positioning statement for 3 open source products based on primary research (GoCD, Gauge, Taiko)
Leveraged technology centric conferences, communities, and meetups (RootConf, GoTo;, The Lead Developer, QCon, DevOpsDays) across the globe to spread awareness
Conducted webinars to create a lead generation pipeline
Identified and nurtured product advocates
Leveraged SEO, SEM, paid advertisements and email campaigns to improve awareness for the product
Grew a community of open source contributors

Senior Business Analyst

Jan 2014 – Mar 2016 · 2 yrs 2 mos

Worked with global teams and multiple stakeholders to gather requirements and groom backlog
Responsible for creating functional user-centric features that tested positively with the customers
Conducted feature trainings across multi-national internal and external stakeholder teams

Freelance

Digital Media Strategist

Jun 2013 – Dec 2013 · 6 mos · Bangalore

Offered tailor-made solutions for customer engagement and brand awareness.
Mentored companies to optimally use easily available social media channels and digital media tools.
Worked towards metrics-based analysis to track and achieve digital media goals and impact customer support by monitoring brand-related social chatter.

Kieon

Account Manager (Digital)

Apr 2010 – May 2013 · 3 yrs 1 mo · Bangalore

Effectively managed accounts for 15+ clients which generated new business for the company
Supported clients in embracing new tech which gave them a competitive advantage
Constantly endeavored to provide quality solutions and services and was appreciated for the same
Enabled technical and non-technical stake-holders by providing process guidance and leadership
Ensured the delivery of multiple projects within their stipulated budget and on time

Nextwave multimedia

Project Manager

Jun 2007 – Aug 2008 · 1 yr 2 mos

Worked as the Project Head on Game Design related to 2D and 3D, site design for Flash and HTML websites, e-learning packages (on the inter and intra net) and Games developed on Flash and Shockwave.