Jan 2024 – Present · 2 yrs 4 mos · Boston, Massachusetts, United States · Remote

Jun 2021 – Present · 4 yrs 11 mos

• Empowering high school students to lead the next entrepreneurial wave of innovation

Jan 2018 – Present · 8 yrs 4 mos · Greater Boston Area

• Helping great companies develop targeted, impactful, integrated programs for growth

Sep 2015 – Present · 10 yrs 8 mos · Greater Boston Area

• Brandeis Graduate Professional Studies, Rabb School, Digital Marketing Master's Program, Courses: Digital Marketing Strategy, Multi-Channel Marketing

Feb 2010 – Jul 2010 · 5 mos

• InkHouse is a boutique communications agency serving innovative technology, consumer and services companies.

Aug 2009 – Jul 2017 · 7 yrs 11 mos

• The Mission of the Enterprise Forum is to educate and inspire technology entrepreneurs and company founders; connect founders with one another and our entrepreneurial support network; and advise and assist in the formation and growth of promising startups.

Jan 2009 – Present · 17 yrs 4 mos · 84 Sherman Street, Cambridge MA 02140

• Scratch exists to drive meaningful change – to help game-changing technology and innovations be recognized, accepted and adopted quickly.
• We are an integrated marketing and PR agency servicing the business-to-business technology space - data center technologies and solutions, security and infrastructure, SaaS applications, mobile, collaboration, IoT and healthcare IT.
• Scratch provides go-to-market and growth strategy; demand generation/ ABM strategy and in-market campaign execution and management; visibility and reputation services under our Digital Authority practice line, covering media, analyst and influencer relations, content marketing, and social media reputation programs. The Scratch team acts as our clients’ marketing co-pilots - working side-by-side with clients to shape the strategy, message and execution brands and executives need to make lasting ripple in the market.

Oct 2006 – Feb 2009 · 2 yrs 4 mos

• VP, Marketing for an exciting new music discovery platform.
• "OurStage is addictive...I have a feeling this one is going to be a big deal." WIRED.COM
• Member of the senior management team selected to launch a new online platform for emerging musicians, filmmakers, fans, and the industry. Web 2.0 advertising and data services business model with proprietary sorting engine using crowd sourcing to reward the best talent. Created ground-up marketing infrastructure including functional budget, brand image and creative execution, artist/fan acquisition and retention strategies.

Nov 2004 – Oct 2006 · 1 yr 11 mos · Canada

• Served as the lead product manager for a diverse line of expense management, lending and travel products, including product marketing and management responsibilities for Amex Platinum, Gold and Government card portfolios. Built and managed product and marketing plans to drive product growth and profitability. Created, launched and optimized change management initiatives. Ran sales/lead generation for the American Express middle market commercial card, managed multiple vendors

Sep 2003 – Sep 2004 · 1 yr · Canada

• Managed the product roll-out and adoption of Amex’s online corporate booking solutions; Acted as technology subject matter expert on strategic bids and secured accounts with multi-million customers (Canada Post, Bell Canada, Hudson Bay Company, CIBC); Championed the launch of the first-to-market web ticket solution (over $400,000 in customer savings); Designed and rolled out an innovative web-based toolkit, providing a one-stop shop for change management best practices for clients; Acted the brand liaison for the reinvigoration of Amex’s Global Business Travel value proposition

Jan 1999 – Jan 2002 · 3 yrs

• Member of the senior management team, responsible for the strategy, launch and growth of an expert-based travel personalization technology – a suite of self-serve advice applications with b2b and b2c application; Led the strategic positioning and branding for VacationCoach as the expert-based personalization platform for global travel leaders Travelocity.com and Trip.com (an affiliate of Cendant Corp.); Spearheaded marketing, product and business development across multiple industry sectors. Managed all aspects of marketing, brand image, business development, PR and special event management;

Jan 1999 – Jan 1999 · 0 mo

• Defined a unified global brand architecture and strategy for Armstrong’s key business divisions; secured divisional buy-in across continents (North America, Europe and Asia); Extended new branding system into compelling trade show presence at Comdex, May ‘99; Received acknowledgements from Armstrong’s Board of Directors;
• Developed brand identity and comprehensive brand standards for The Loyalty Group – the leading loyalty marketer in Canada.

Jan 1997 – Jan 1999 · 2 yrs · Canada · On-site

• Joined the first interactive agency and the first agency to post ads on the Net as one of its senior account managers leading the online strategy for Wendy’s and Fairmont Hotels:

Jan 1996 – Jan 1997 · 1 yr

May 1994 – Sep 1995 · 1 yr 4 mos

• Spearheaded b2b and b2c marketing, communications, media and supplier relations for Shell Oil, Bulgaria;
• Supervised overall brand usage (vendor & retail), advertising, promotional, & sponsorship campaigns, market research and ongoing multi-national brand studies; Participated in the development of Shell’s ’96 National Business Plan; Managed a budget of $500K.
• Developed, and executed corporate marketing and retail training for new station operations and personnel; Managed supplier, distributor, and local government relations programs;