Balu Dubale

Business Development Executive

Pune, Maharashtra, India10 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Adobe Marketo Certified Expert with proven expertise.
Strong background in marketing automation and lead management.
Effective in achieving goals under challenging circumstances.

Stackforce AI infers this person is a MarTech expert with strong capabilities in marketing automation and lead generation.

Contact

Skills

Core Skills

Marketing AutomationBusiness AnalysisLead ManagementCampaign ManagementDemand GenerationEmail Marketing

Other Skills

MarketoAdobe RTCDPRainFocusON24LeanDataIntegrateWorkatoSalesforceKey Performance IndicatorsMarketing OperationsMarketing ManagementApplication Programming Interfaces (API)Marketing ReportingTeamworkMarketing Campaign Management

About

Adobe Marketo Certified Expert Email Marketing | Automation | CRM Throughout my endeavor so far, I was involved in managing a wide range of marketing activities for both B2B as well as B2C market. I am supporting global teams to help them executing their marketing strategies and lead generation tactics through marketing automation platforms. I have good exposure of email marketing, lead source tracking, lead life cycles, lead scoring models, sales, and marketing alignment. I am effective in meeting goals even when faced with difficult circumstances and I am passionate about providing service excellence. Among my strengths, I am disciplined, trained and smart working with a demonstrated ability to balance the competing needs of multiple tasks. Specialties: • Email Marketing program management • Marketing Automation • Marketo Optimization • Event Management • Integrate marketing and sales systems • Marketing Operations • Lead Management • Programs Optimization • Lead Scorning • Lead Nurturing • MS-Excel

Experience

10 yrs 9 mos

Total Experience

1 yr 6 mos

Average Tenure

1 yr 8 mos

Current Experience

Red hat

Senior Business Systems Analyst

Sep 2024 – Present · 1 yr 8 mos · Pune District, Maharashtra, India · Remote

Work with product managers, owners, and teams to turn business needs into solutions.
Configure and deploy Martech tools and keep up with best practices.
Support AI and innovation projects in the Martech stack.
Ensure systems run smoothly, securely, and are compliant.
Collaborate with dev/test teams to design, test, and document solutions.
Handle data issues, run weekly triage, and improve data quality.
Track KPIs/OKRs for Martech initiatives.
Actively participate in Agile ceremonies (planning, stand-ups, reviews).
Tools: Marketo, Adobe RTCDP, RainFocus, ON24, LeanData, Integrate, Workato, Salesforce.

MarketoAdobe RTCDPRainFocusON24LeanDataIntegrate+4

Eurofins consumer product testing

Global Marketing Operations Manager

Feb 2024 – Sep 2024 · 7 mos · Pune District, Maharashtra, India · Remote

6sense

Marketing Automation Specialist

May 2022 – Feb 2024 · 1 yr 9 mos · Pune District, Maharashtra, India · Remote

Designed complex workflows and executed highly targeted campaigns through emails,
landing pages and nurture streams
Used lead scoring and nurture streams to drive relevant leads for sales and managed
lead flows through Marketo and Salesforce
Collaborated with cross-functional teams ranking from marketing, business
development and sales to coordinate campaigns and ensure effective communication
across target segments
Effectively used UTM codes to track content and channel effectiveness
Edit email templates as per campaign requirements (HTML & CSS)

Key Performance IndicatorsMarketing OperationsMarketing ManagementApplication Programming Interfaces (API)Marketing ReportingTeamwork+17

Pall corporation (a danaher company)

Global Marketing Automation and Execution Specialist

Mar 2020 – May 2022 · 2 yrs 2 mos · Pune, Maharashtra, India · Remote

Working closely with field marketing, customer marketing and demand gen team to gather campaign requirement and deploy them using marketo to drive demand generation and nurturing campaigns to acquire new leads, and drive sales pipeline with qualified opportunities
Build best digital marketing automation practices and standards for campaign execution and preparing marketing effectiveness dashboards and reporting
Setup various processes that include folder structure, program naming convention in Marketo, list import, program templatization, form updates, bounce management etc.
E-mail campaigns with personalised and dynamic content and assisting and creating reports using tools like marketo, Microsoft power BI, google analytics & dashboard for continues campaign improvement
Complex campaign management like drip, nurture and webinar campaign and behavioural trigger campaigns, tradeshow, and lead capture application setup
Segmentation and contact database management
Working with Social media team to make sure leads flowing smoothly from Facebook & LinkedIn to Marketo and then syncing those correctly in CRM
Working closely with all the regional marketing manager to execute their day to campaigns successfully
Helping team with the setting up process, workflow, campaign briefs, checklist etc. from the base
Training the new members in the team with the Marketing automation process
Post email analysis and recommendations how to improve open rates and click through
rates, how to decrease bounce back and unsubscribe rates etc.

Key Performance IndicatorsApplication Programming Interfaces (API)Marketing ReportingTeamworkDemand GenerationInbound Lead Generation+10

Servient, inc

Demand Generation Specialist

Nov 2018 – Mar 2020 · 1 yr 4 mos · Pune/Pimpri-Chinchwad Area

Responsible for daily Email Campaigns, Workflow and Templates on HubSpot.

TeamworkInbound Lead GenerationSales and MarketingCommunicationLanding Page OptimizationForms+4

Apprisia consulting llp

2 roles

Lead Research Analyst

Jun 2017 – Nov 2018 · 1 yr 5 mos · Pune/Pimpri-Chinchwad Area

TeamworkSales and Marketing

Associate Research Analyst

Jul 2016 – Jun 2017 · 11 mos · Pune/Pimpri-Chinchwad Area

Extensive Online Market Research for Lead Generation in various International Markets (US, Canada, Nordics, Germany etc).
Performed Web Research on various SAP Implemented customers regarding Technology, IT People and IT vendors.
Created and produced market research reports on specific Customers.
Defining target markets and opportunities within them.
Making sure the methods of data collection are effective and accurate.
Created & designed newsletters for clients and ran E-mail campaigns for the same.
Verified and Rectified previously created market research reports and constantly updated them.
Supported strategic plans of the company by providing research information.
Provided Data Intelligence, Market Insights & Current Trends in specific Industries Implementing SAP.
Performed Competitive Analysis and provided insights on Competitors Activities.
Making use of various Social Media Tools like LinkedIn, Twitter etc to Connect with the clients and Generated Leads through them.
KEY SKILLS AND COMPETENCIES:-
Comprehensive knowledge of Market Research, Business Analysis, Lead Generation, Web Research, Data Entry/Processing, Online Research & Data Mining.
Comprehensive knowledge of Word, Excel, PowerPoint.
Knowledge of various data generating tools like linkedIn, Connect-data, Zoominfo,Hoovers,lead411 etc.
Knowledge of automated tools like makesbridge, mailchimp etc.
Ability to work in a structured and organised manner.
Experience of quantitative and qualitative research.
Ability to work well with numbers and analyze complex data
Confidently communicate market research insights to influence business decisions