Kasper Andersen

CEO

Copenhagen, Capital Region, Denmark19 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in maximizing Adobe Experience Cloud ROI.
Led Proof of Concepts across EMEA & JAPAC.
Focused on data-driven decision-making strategies.

Stackforce AI infers this person is a MarTech expert specializing in Adobe solutions and digital transformation.

Contact

Skills

Core Skills

Adobe Experience PlatformDigital TransformationDigital MarketingAdobe

Other Skills

GovernanceChange managementStakeholder managementAdobe Experience CloudData StrategiesCustomer Experience OptimizationBoard memberWeb AnalyticsAnalyticsConversion OptimizationOnline MarketingGoogle AnalyticsA/B testingManagementEmail Marketing

About

Most companies don’t lack technology. They lack focus. I’ve seen too many organisations invest millions in Adobe - only to treat it like a reporting tool instead of a growth engine. That’s why we built Accrease around one uncompromising principle: 100% focus on Adobe. No “we also do Salesforce.” No broad digital agency fluff. No diluted expertise. Just deep, commercial mastery of Adobe Experience Cloud and Adobe Experience Platform. We don’t just implement; we make Adobe pay back. How we bridge the gap between investment and ROI: → From Data to Decisions: Turning Analytics & CJA into actual decision systems. → From Traffic to Revenue: Using personalization to drive measurable uplift, not just "better UX". → From Complexity to Scale: Building AEP foundations that actually work in the real world. My background at Adobe - leading Proof of Concepts across EMEA & JAPAC - taught me one thing: Strategy and architecture are vital, but value is only created in execution. Today, Accrease operates across all of EMEA, helping enterprise organisations turn Adobe from a cost centre into their most powerful growth driver. If you're investing heavily in Adobe and want commercial impact - not just implementation - let’s talk.

Experience

19 yrs 9 mos

Total Experience

2 yrs 9 mos

Average Tenure

4 yrs 10 mos

Current Experience

Accrease (adobe partner of the year)

3 roles

CMO & Senior Partner

Promoted

Jan 2025 – Present · 1 yr 4 mos

COO & Partner

Promoted

Sep 2023 – Jan 2025 · 1 yr 4 mos

Director of Data Intelligence and Activation

Jul 2021 – Sep 2023 · 2 yrs 2 mos

GovernanceChange managementStakeholder managementAdobe Experience PlatformAdobeDigital Transformation+1

Golearn.dk

CMO / Head of Marketing

Jan 2021 – Jun 2021 · 5 mos · Ballerup, Hovedstaden, Danmark

GovernanceChange managementStakeholder managementDigital Marketing

Ecapacity

Sr. Digital Strategist

Dec 2018 – Dec 2020 · 2 yrs · Region Hovedstaden, Danmark

Creating architecture for Digital Transformation
Developing online strategies for large size companies
Optimisation of marketing strategies and project management of large customer projects
Digital Experience Architect leading Adobe Experience Cloud implementations.
Creating best practices to help standardize Adobe deployments
Customer relationship management
Building testing roadmap, MVT testing and user experience optimisation programs for customers

GovernanceStakeholder managementAdobe Experience PlatformAdobeDigital TransformationDigital Marketing

Adobe

5 roles

Manager, Proof of Concepts EMEA & JAPAC

Promoted

Feb 2017 – Dec 2018 · 1 yr 10 mos · Copenhagen Area, Denmark

As Manager over Proof of Concept for the Adobe Experience Cloud, I am directly responsible for the strategic vision, product roadmap and management of an International team of 5-7 people.
Some of primary responsibilities include the following:
Drive all aspects of the business including strategy, vision, health, customer satisfaction, and management of the PoCs
Work closely with people both inside and outside the company including prospects, customers, development teams, consultants, solution architects, senior management, client services teams and other product managers to develop the business
Actively contribute to go-to-market plans and execution for delivering successful POCs
Report on the status and overall business health to senior management using data and metrics
Work with regional sales team to increase revenue and customer relationships
Responsible for developing market requirements documents, including revenue models, channel strategy, and packaging
Evangelize POCs as a valuable aspect of the Adobe Experience Cloud by presenting internally
Presenter at Adobe Summit EMEA as a product specialist for both Adobe Analytics and Adobe Target.

Stakeholder managementAdobe

Team Lead - Proof of Concepts, EMEA & JAPAC

Jan 2015 – Jan 2017 · 2 yrs · Copenhagen Area, Denmark

Adobe

Sr. Consultant, Proof of Concepts

Jun 2013 – Jan 2015 · 1 yr 7 mos · Copenhagen Area, Denmark

I provide cross-functional expertise to support sales and implementation of Adobe Experience Cloud solutions and services including; Adobe Target, Analytics, Adobe Audience Manager and Campaign.
Own Proof of Concepts by working with prospects to define deliverables and scope, coordinating with the implementation team, and working with client prospects to prove value with various product solutions in the Adobe Experience Cloud stack driving towards Digital Marketing success.
Engineer and Implement cross product integrations to drive optimization, including Experience Cloud solutions as well as third party vendors. Areas of focus included Adobe Analytics, Target, Audience Manager and Campaign Standard.

Adobe

Sr. Consultant - Analytics Practice Lead, EMEA

May 2012 – Jun 2013 · 1 yr 1 mo · Copenhagen Area, Denmark

As the Analytics Consultant across all verticals in Adobe Consulting, I provided web analytics best practices with over 100 strategic clients. Mapped clients' business requirements to key metrics.
Working with Adobe Target and Adobe Analytics I was responsible for the solution design, implementation, and optimisation of both solutions so that Digital Marketers can analyse, test and evolve their digital landscape of web and mobile app.
My role encompasses a technical understanding of front-end web/app platforms, optimisation, personalisation, and testing strategies, integration of third-party data sources, and analysis of digital marketing strategies.

Adobe

Consultant

Oct 2009 – May 2012 · 2 yrs 7 mos · Copenhagen Area, Denmark

Adobe

Omniture

Implementation Consultant

Mar 2008 – Oct 2009 · 1 yr 7 mos · Copenhagen Area, Denmark

As a Consultant I customize Omniture code to each client’s exact business requirements and reporting needs, support the client in implementing the code throughout their website, perform quality checks to ensure that implementation follows best practise and has been completed thoroughly.

Adobe

Skandiaweb ab

Production Manager

May 2007 – Mar 2008 · 10 mos · Malmo, Sweden

Responsible for managing the Swedish customer service and the design department (a total of 10 fulltime employees). Conducting weekly one to ones with Web Designers and handle client escalations.

Adobe

Skandiaweb a/s

Web Designer

May 2006 – May 2007 · 1 yr · Copenhagen Area, Denmark

Designing websites in Photoshop in close cooperation with client. Supporting and managing client
relationship over the phone. Primary tasks:
Designing websites in Photoshop
Manage client relationship, primarily over the phone
Train and mentoring new Web Designers