Or Karpel

Business Development Executive

Israel14 yrs 5 mos experience

Key Highlights

  • Over 13 years of international marketing experience.
  • Proven track record in driving strategic growth.
  • Expert in leading cross-functional teams and product launches.
Stackforce AI infers this person is a SaaS and Marketing expert with a strong focus on growth and strategy.

Contact

Skills

Core Skills

Marketing StrategyLeadershipContent MarketingGrowth MarketingCustomer LoyaltyBrand ManagementE-commerce MarketingConsumer Journey

Other Skills

Marketing Budget ManagementDriving ResultsStrategic ThinkingFrom Conception to CompletionStrategic MarketingB2B Marketing StrategyBranding & IdentityEventsAgilityEvent PlanningEvent ManagementMarketingProduct ManagementDigital StrategyConsumer Insight

About

Driven by the intersection of business strategy and client success, I bring over 13 years of international experience - ranging from fast-paced tech startups to established global brands - to my current work as a Senior Account Strategist. ​My career has always been defined by a simple goal: solving complex challenges with clear, data-driven solutions. Having spent over a decade leading full-cycle marketing projects, cross-functional teams, and product launches, I have a deep understanding of what truly moves the needle for a business. ​I now focus that experience on fostering strategic partnerships and driving sustainable growth. I thrive on translating business vision into actionable, high-impact results, always with a "people-first" approach to collaboration. ​What I bring to the table: -​Strategic Growth: A track record of leveraging data to identify opportunities and drive revenue. -​Commercial Mindset: Combining an MBA with 13+ years of experience to solve for both business objectives and client needs. -​Effective Leadership: A proven ability to navigate complex, cross-functional environments and align teams toward a common vision. -​Adaptability: A lifelong learner, fueled by curiosity and a commitment to operational excellence. ​Outside the office... My career path has been as dynamic as my travels. I started as a flight attendant and am a certified diver... so if you want to swap travel stories 🌍 or need a reliable diving buddy 🤿, I’m your person. I believe that whether we’re exploring new markets or new reefs, the key to success is staying curious and staying connected.

Experience

14 yrs 5 mos
Total Experience
2 yrs 10 mos
Average Tenure
2 mos
Current Experience

Google

Senior Account Strategist

Feb 2026Present · 2 mos · Dublin, County Dublin, Ireland

Powtoon - a visual native company

Head of Product Marketing & Marketing OPS

Jun 2024Jan 2026 · 1 yr 7 mos

  • SaaS**
  • Directed B2B and B2C marketing strategy, AI innovation and new branding. Led a team of 7 including PMMs, CRM, UX, SEO & content writers and social managers across high-impact campaigns, GTM executions, and a Marketing operations team. Drove standout product launches and cross-functional alignment.
Marketing Budget ManagementDriving ResultsStrategic ThinkingMarketing StrategyLeadership

Fiverr

3 roles

Marketing Projects & Content Marketing Strategy Lead - Growth

Jul 2022May 2024 · 1 yr 10 mos

  • Online Marketplace** Nasdaq: FVRR
  • Content, ToM and special projects manager- CRM & Retention focused
Marketing Budget ManagementGrowth MarketingDriving ResultsFrom Conception to CompletionContent MarketingStrategic Thinking

Product Marketing Manager - Select Loyalty Program (Program Manager)

Apr 2022Nov 2022 · 7 mos

  • Select loyalty program's owner- Strategy, marketing, product marketing, community, product needs, CRM etc,.
Marketing Budget ManagementGrowth MarketingDriving ResultsCustomer LoyaltyFrom Conception to CompletionStrategic Thinking

Product Marketing Manager - Localization & Retention

Jul 2021Apr 2022 · 9 mos

Marketing Budget ManagementMarketing StrategyGrowth MarketingDriving ResultsFrom Conception to CompletionContent Marketing+3

Ibbls (cbc group) coca cola il

Marketing Team Lead

Aug 2018Apr 2021 · 2 yrs 8 mos · Israel

  • FMCG**
  • Marketing Manager, Diageo's portfolio, Department Manager- Managing brand managers, Digital team and campaigns- from planning to execution
Marketing Budget ManagementBranding & IdentityGrowth MarketingDriving ResultsFrom Conception to CompletionEvents+2

Philip morris international

6 roles

E-Commerce RRP PMM Executive

Promoted

Oct 2017Apr 2018 · 6 mos

  • Part of Short time assignment- Ecommerce Marketing Manager- Product Marketing, Journey, strategy, UX, UI, Content, Placement, Campaigns.
Marketing Budget ManagementGrowth MarketingDriving ResultsFrom Conception to CompletionStrategic ThinkingE-commerce Marketing

Customer Journey RRP Executive

Apr 2017Oct 2017 · 6 mos

  • Part of Short time assignment- Consumer Journey, Retention & CRM campaigns.
Marketing Budget ManagementGrowth MarketingDriving ResultsStrategic ThinkingConsumer Journey

Brand Manager Marlboro

Jan 2016Apr 2017 · 1 yr 3 mos

  • Marlboro
Marketing Budget ManagementBranding & IdentityGrowth MarketingDriving ResultsEventsStrategic Thinking+1

Brand Executive L&M & Next

Promoted

Feb 2015Dec 2015 · 10 mos

  • Brands: L&M , Next
Marketing Budget ManagementBranding & IdentityGrowth MarketingDriving ResultsEventsStrategic Thinking+1

Digital Account Executive

Promoted

Mar 2014Feb 2015 · 11 mos

Growth MarketingDriving Results

Events Promoter

Mar 2012Feb 2014 · 1 yr 11 mos

Events

El al israel airlines

Air Hostess

Nov 2010Feb 2012 · 1 yr 3 mos · WW

Education

The Open University of Israel

Master of Business Administration (M.B.A.)

Jan 2016Jan 2019

The Open University of Israel

Master’s Degree — Psychology and business

Jan 2012Jan 2016

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