Sonia Shah

Co-Founder

Mumbai, Maharashtra, India2 yrs 6 mos experience

Key Highlights

Over 15 years of experience in marketing and branding.
Expert in developing compelling brand stories and strategies.
Proven track record in growing social media engagement.

Stackforce AI infers this person is a Marketing Specialist with expertise in branding and digital strategy.

Contact

Skills

Core Skills

Brand StrategyCreative StrategyProject ManagementSocial Media Strategy

Other Skills

Digital MarketingBranding & IdentityCreative MarketingMedia StrategyContent StrategyEngaging ContentAttention to DetailMedia PlanningSocial Media CommunicationsCommunity EngagementCommunity BuildingMicrosoft PowerPointSocial Media MarketingSuccessful NegotiationCommunication

About

Let's be honest, you'll probably catch me: - geeking out over packaging at a grocery store, or - clicking pictures of cool billboards on road trips, or - dissecting the strategies behind those insanely successful (and not-so-successful) marketing campaigns Yep, I’m totally obsessed with marketing and branding! Maybe I spend a little too much time reading, listening to podcasts, and analyzing everything marketing-related. The upside? I’m always up for a good conversation about the latest marketing buzz. Are you the same way? Let’s connect! Whether it’s brainstorming wild ideas for your brand, swapping stories about crazy marketing wins (or fails – we’ve all been there!), or just chatting about that ad you can't stop thinking about, I’m in. You're my kind of people if you: - Can quote your favourite marketing case study - Are tired of marketing that puts you to sleep - Believe storytelling is the secret weapon to building a brand everyone loves.

Experience

2 yrs 6 mos

Total Experience

10 mos

Average Tenure

Current Experience

Realatte ventures llp

2 roles

Creative Strategist

Promoted

Nov 2023 – Mar 2025 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

Defined brand positioning, USPs, and communication strategy for diverse industries.
Named brands and projects, developed taglines, narratives, and visual identities to establish strong market differentiation.
Conceptualized and executed 360-degree marketing campaigns across mainline, digital, and social media.
Developed compelling brand stories, ad copy, and creative assets tailored for premium and luxury audiences.
Ensured communication strategies aligned with regional insights, elevating brands from premium to luxury positioning.
Created performance-driven content strategies for lead generation, brand awareness, and engagement.

Digital MarketingBranding & IdentityCreative MarketingCreative StrategyBrand Strategy

Junior Creative Strategist

Jul 2023 – Oct 2023 · 3 mos · Mumbai, Maharashtra, India · On-site

Project ManagementDigital MarketingBranding & IdentityCreative StrategyBrand StrategyContent Strategy

Anicare pharmacueticals pvt. ltd.

Business Development Executive

Oct 2022 – Jul 2023 · 9 mos

Served as the primary liaison between international clients and the product development team, ensuring seamless communication and timely integration of client feedback
Facilitated end-to-end sample management and approvals, streamlining product customization and reducing turnaround times

Fitternity

2 roles

Marketing Executive

Jun 2022 – Sep 2022 · 3 mos

Spearheaded the Social Media vertical
Developed, implemented and managed the social media strategy to align with business goals
Grew Instagram followers from 151k to 157k and engagement from 80k to 110k
Grew LinkedIn followers from 49k to 52k
Prepared and presented weekly, bi-weekly and monthly reports to the senior management
Planned the weekly content calendar for Instagram, Facebook, LinkedIn & YouTube
Handled day-to-day operations of social media channels including content curation, content strategy, analytics, community management and social listening
Worked in sync with the influencer marketing team to deliver successful campaigns on all platforms
Ideated content and creative themes for various micro and macro influencers
Handled creative relations with the designers to strategize the copy, overall theme and creatives across all social media platforms
Collaborated with the vendor marketing team to execute social media related activities which resulted increased visibility to our partner profile

Social Media Strategy

Social Media Marketing Intern

Dec 2021 – May 2022 · 5 mos

Generated, edited, and published engaging content on social media platforms, ensuring brand consistency and audience engagement.
Established company's presence on Twitter, increasing brand visibility and reach within the platform's user base.
Executed online reputation management (ORM) activities to monitor and maintain positive brand image.
Conducted competitor analysis to enhance company's social media presence.
Supported coordination and execution of social media contests
Executed various ORM and brand building activities

Unschool

Community Leader

Apr 2021 – Jun 2021 · 2 mos

Unschool Community Influencer
Conducted market research to identify the target audience and potential customers for the product.
Used various marketing channels and promotion strategies to promote Unschool products.
Generated revenue via direct sales.
Achieved sales targets well before stipulated deadlines.
Unschool Community Leader
Recruited, led and managed multiple teams to maintain sales goals and create new opportunities.
Trained the hired interns during their internship period.
Conducted webinars on various topics and discussions of case studies.
Generated the highest revenue amongst all the other UCLs

Ahimsa india

Head Of Market Research & Analysis

Jan 2021 – Mar 2021 · 2 mos

Conducted a research on Real Estate and Digital Marketing
Created an inspiring team environment with an open communication culture
Set clear team goals
Delegated tasks , fixed deadlines and monitored day-to-day operations
Reviewed team performance and motivated members

Thetechtrained

Co-Founder

Jul 2020 – Aug 2021 · 1 yr 1 mo · Remote

· Co-founded a community initiative to bridge the digital literacy gap among older adults (50–70 years) during the COVID-19 pandemic
· Designed and delivered 22+ hands-on online workshops over 12 months, training participants on tools such as Zoom, Google Meet, Instagram, LinkedIn, UPI, and digital payments
· Created step-by-step learning guides in simple language and introduced on-demand video call support to enable personalised, real-time assistance
· 30+ participants independently attended online meetings and managed essential digital tasks, building confidence and autonomy in daily technology use

Mad crayons

Digital Marketing Intern

Jun 2020 – Jun 2020 · 0 mo

· Developed and executed social media projects and campaigns.
· Planned social media campaigns for events in line with the overall brand approach.
· Wrote and edited copy/content for social media posts, artworks, blogs.
· Brainstormed and created new concepts and ideas for regular posts
· Created, published, curated, and managed content on their social media handles

Odyssey is an inter-school event hosted by st. gregorios high school.

Head Of Department of Dance

Jul 2017 – Sep 2017 · 2 mos

· Planned and organised various events
· Ensured the proper allocation of resources
· PR work to attract an audience for our event and arrange for judges

One roof hub

Social Media Manager

Jan 2016 – Jan 2017 · 1 yr

One Roof Hub was a popular destination for cartoon, superhero and TV Shows' merchandise.
· Handled the official Instagram account of the One Roof Hub
· Developed, implemented and managed the social media strategy
· Stayed up to date with latest social media practices and technologies
· Organically grew the page and acquired 8000 followers in less than a year