Andy Quach

CEO

London, England, United Kingdom8 yrs 8 mos experience
Highly Stable

Key Highlights

  • Led Kraken's UK operations with double-digit revenue growth.
  • Successfully launched stablecoin and Krak across multiple markets.
  • Scaled YouLend to 100%+ YoY growth with tier-1 partnerships.
Stackforce AI infers this person is a Fintech leader with extensive experience in commercial strategy and product operations.

Contact

Skills

Core Skills

Commercial StrategyRegulatory ExpertiseGrowth ManagementManagement Consulting

Other Skills

Regulatory LicensingP&L ManagementProduct OperationsMarket AnalysisCross-functional Team CoordinationCompliance FrameworksProduct ScopingIssuer PartnershipsTreasury ManagementProduct LaunchMarket ExpansionCommercial PerformancePartner ExpansionUnit EconomicsCross-functional Team Leadership

About

Commercial & product leader with 8+ years building FinTech and crypto businesses, specializing in payments, crypto, and regulated product launches. Currently UK Chief Operating Officer at Kraken, where I lead commercial strategy, regulatory licensing, and product operations: • UK P&L Growth: Drove double-digit revenue increase and market share expansion • Regulatory Expertise: Overseeing Kraken's licensing process for the upcoming UK crypto regime • Stablecoin Strategy: Designed and launched end-to-end stablecoin proposition covering pricing, conversion flows, issuer partnerships and treasury management • Crypto Products: Launched Krak (crypto neo-bank) across 160+ markets in 6 months Before Kraken, I scaled YouLend (embedded lending) to 100%+ YoY growth and closed tier-1 partnerships with Amazon, Stripe, and Booking.com. Started my career at Oliver Wyman where I specialised in value creation across the FinTech, payments, and insurance industries. Other notable achievements: First Class Economics from University of Cambridge (King's College Scholar, top 10%) and School Governor at top 1% UK state school

Experience

8 yrs 8 mos
Total Experience
3 yrs 3 mos
Average Tenure
2 yrs 2 mos
Current Experience

Kraken digital asset exchange

3 roles

Chief Operating Officer, UK

Promoted

Jan 2026Present · 4 mos

  • Lead UK operations, commercial strategy, and regulatory licensing for global crypto exchange. Manage P&L performance, crypto product launches, and compliance delivery across payments, investment, and banking products.
  • Leading Kraken's preparation for upcoming UK crypto licensing regime
  • Overseeing implementation of operational infrastructure, governance structures, and compliance frameworks for UK business
  • Coordinating cross-functional teams across Product, Engineering, Compliance, Legal, Finance, and Treasury
  • Commercial Growth & Leadership
  • Owned P&L for UK business and led growth experiments across pricing, marketing and product optimisation, resulting in double-digit revenue increase and significant market share expansion in highly competitive UK crypto market
  • Identified and launched first GBP asset pair since 2021, closing gaps against key competitors
  • Designed customer acquisition incentive programme within UK Financial Promotions regulatory constraints, driving reactivation of dormant users
  • Built real-time business performance dashboards that diagnosed market share changes during 2024 crypto bull run, enabling rapid competitive response
  • Key Non-UK Projects
  • Led new stablecoin proposition (5+ non-USD stablecoins) covering end-to-end strategy: product scoping, issuer partnerships, integration across systems & treasury, and go-to-market execution
  • Launched Krak (crypto-native neo-bank) from 0→1 across 160+ markets in 6 months
  • Launched suite of crypto payment features including P2P payments, merchant payments, and yield products
Commercial StrategyRegulatory LicensingP&L ManagementProduct OperationsMarket AnalysisCross-functional Team Coordination+1

Head of Strategy and Operations, UK

Jan 2025Jan 2026 · 1 yr

Head of Commercial Strategy, UK

Mar 2024Jan 2025 · 10 mos

Youlend

2 roles

General Manager, Europe & Head of Commercial

Promoted

Jun 2022Feb 2024 · 1 yr 8 mos

  • ▪ Led commercial performance for Europe, delivering 100%+ YoY revenue growth and a 60% improvement in EBITDA through partner expansion and initiatives to improve unit economics.
  • ▪ Won and scaled tier-1 enterprise partnerships with Amazon, Stripe and Booking.com, achieving a 100% RFP win rate and growing these partners to 40%+ of total company revenue.
  • ▪ Built and led a cross-functional Growth team (analytics, marketing, partnerships), establishing the operating cadence with Product, Credit Risk and Engineering.
  • ▪ Developed a performance framework surfacing £10M+ in pricing, trading and operational improvements, strengthening partner economics and portfolio performance.
Commercial PerformancePartner ExpansionUnit EconomicsCross-functional Team LeadershipCommercial StrategyGrowth Management

Commercial Lead

Dec 2021Jul 2022 · 7 mos

Oliver wyman

Manager

Oct 2017Nov 2021 · 4 yrs 1 mo · Greater London, England, United Kingdom

  • ▪ Led commercial turnaround for a PE-backed insurer, delivering £20M in pricing and trading improvements while building an 8-person commercial team.
  • ▪ Increased EBITDA margins by 15% by designing a new revenue and pricing strategy for a global car rental platform.
  • ▪ Developed commercial strategy for a PE-owned FinTech platform, identifying £50M in revenue opportunities.
  • ▪ Led 10+ commercial due diligences for PE and strategic investors in FinTech, lending and payments.
Commercial TurnaroundRevenue StrategyPricing StrategyManagement ConsultingCommercial Strategy

Duo money

Business Development

Jul 2017Sep 2017 · 2 mos · Greater Cambridge Area

Oliver wyman

Summer Intern

Jun 2016Sep 2016 · 3 mos · London Area, United Kingdom

Education

University of Cambridge

BA (Hons) — Economics

Jan 2014Jan 2017

Bishop Vesey's Grammar School

A-Levels

Jan 2007Jan 2014

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