Vivek Surie

Associate Partner

India18 yrs 10 mos experience

Highly Stable

Key Highlights

Led revenue growth initiatives at PepsiCo and Perfetti Van Melle.
Experienced in both B2B and B2C business strategies.
Entrepreneurial background with a focus on manufacturing optimization.

Stackforce AI infers this person is a seasoned FMCG executive with expertise in revenue management and business strategy.

Contact

Skills

Core Skills

Revenue ManagementStrategic PlanningBusiness DevelopmentSales StrategySales LeadershipPricing StrategyMarketing ManagementOperations ManagementProject ManagementBusiness ManagementTeam LeadershipEntrepreneurshipManufacturing Management

Other Skills

Abrasives ManagementAnalysisB2BB2CBusiness LeadershipBusiness StrategyBusiness Unit ManagementCommercial StrategyFacilities ManagementForecastingGrowthManagementManufacturingManufacturing Operations ManagementMarket Estimation

About

From a young entrepreneur to a seasoned FMCG executive, I have had the time of my life building businesses and working with incredibly talented people in India and the UK. Aspiring to make objective, data-led decisions and creating an open work culture are fundamental to accelerating growth and organisation success. I have had the pleasure to work as a General Manager, lead Sales Execution and anchor Sales Strategy across large businesses like PepsiCo and Perfetti Van Melle and startups like Shuttl

Experience

Perfetti van melle

Director - Revenue Growth Management (RGM)

Nov 2021 – Present · 4 yrs 4 mos · Gurugram, Haryana, India

India lead for RGM & Strategic projects (PMO)
Member of the Global RGM Centre of Excellence (CoE)

Revenue Growth ManagementStrategic projectsPMORevenue ManagementStrategic Planning

Shuttl

Chief Business Officer

Feb 2020 – Oct 2021 · 1 yr 8 mos · Gurugram, Haryana, India

Led all 3 BUs at Shuttl, including B2B and B2C businesses, for Intra and Intercity Bus services

B2BB2CBusiness Unit ManagementBusiness DevelopmentSales Strategy

Pepsico

6 roles

Sales Director - South Foods

Feb 2019 – Jan 2020 · 11 mos

Business head - South for PepsiCo India Foods.

Sales ManagementBusiness StrategySales LeadershipRevenue Management

Sales Director - Revenue Management

Promoted

Aug 2015 – Jan 2019 · 3 yrs 5 mos

India Region head for Revenue Management - Pricing Strategy, Pack Price & Trade Spends across Foods & Beverages

Revenue ManagementPricing Strategy

Associate Director Sales & Head - Trade Spend

Promoted

Dec 2014 – Jul 2015 · 7 mos

Head - Trade Spends / Marketing for both the Foods & Beverages business

Trade Spend ManagementMarketingMarketing ManagementSales Strategy

Senior Manager - Revenue Management

Oct 2012 – Nov 2014 · 2 yrs 1 mo

Setup the Revenue Management Charter for the India Foods Business

Revenue Management CharterSales StrategyRevenue Management

Revenue Strategy Lead

Jul 2010 – Oct 2012 · 2 yrs 3 mos

Pricing Strategy & Revenue Management for the UK & Ireland Snacks business

Pricing StrategyRevenue Management

Operations Support Manager

Aug 2009 – Jul 2010 · 11 mos

Executed 3 major productivity and facilities initiatives as site lead. The total outlay for these projects was USD $10 million.

Productivity InitiativesFacilities ManagementOperations ManagementProject Management

S polex

Business Unit Manager - Abrasives

Apr 2005 – Dec 2007 · 2 yrs 8 mos · India

Led a team of 12 responsible for the abrasives product with revenues of USD 5 million. End-to-end management of business value chain from the commercial, a countrywide distribution network serving 2000 retailers, to operations, managing a plant with 300 heads and mutiple product lines.

Abrasives ManagementTeam LeadershipBusiness Management

Mactekk

Entrepreneurial Venture - Manufacturing

Aug 2002 – Mar 2005 · 2 yrs 7 mos · India

Founded a small scale manufacturing company, a job working unit feeding finished goods into a larger manufacturer.
Reverse engineered and optimised machine design, developed shop floor processes, worked on market estimation, costing and budgeting in order to develop a robust business plan.

ManufacturingMarket EstimationEntrepreneurshipManufacturing Management