Melissa Smelt — VP of Marketing
A Senior Marketing executive with over 20 years experience in B2B marketing. Expertise encompasses lead generation, field marketing, campaign development, public relations, tele-prospecting, executive programs, event creation and management, and digital campaigns. Have held various positions within international Technology / IT companies over the years, which have required extensive interaction with local sales teams, senior company management, corporate marketing teams, external agencies and end user customers. Strengths include the ability to develop integrated marketing campaigns across the entire marketing mix that creates qualified sales opportunities for the organisation to pursue. This combined with the ability to build cross-functional relationships internally within an organisation ensures marketing’s contribution to pipeline and revenue is recognised.
Stackforce AI infers this person is a B2B Marketing Executive with extensive experience in SaaS and cybersecurity sectors.
Location: Sydney, New South Wales, Australia
Experience: 22 yrs 9 mos
Career Highlights
- Over 20 years of B2B marketing experience.
- Expert in integrated marketing campaigns and lead generation.
- Strong cross-functional relationship builder.
Work Experience
Netskope
Vice President Marketing APJ (1 mo)
Sr. Director, Marketing APJ (3 yrs 9 mos)
Vectra AI
Regional Marketing Director, APJ (1 yr 4 mos)
Forescout Technologies Inc.
Director, Marketing Asia Pacific and Japan (1 yr 2 mos)
Senior Manager, Marketing Asia Pacific & Japan (2 yrs 6 mos)
Career Break
Caregiving (3 mos)
Cognevo
Marketing Manager APAC (1 yr 6 mos)
TIBCO Software
Senior Marketing Manager, APJ (3 yrs)
Field Marketing Manager ANZ (4 yrs 6 mos)
Oracle
Marketing Communications Manager, Channels, Alliances, Applications and Industries (3 yrs)
Sun Microsystems
Marketing Communications Manager, SunService (2 yrs 5 mos)
Education
Bachelor's Degree at University of Technology Sydney