Melissa Smelt

VP of Marketing

Sydney, New South Wales, Australia22 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of B2B marketing experience.
  • Expert in integrated marketing campaigns and lead generation.
  • Strong cross-functional relationship builder.
Stackforce AI infers this person is a B2B Marketing Executive with extensive experience in SaaS and cybersecurity sectors.

Contact

Skills

Other Skills

Enterprise SoftwareStrategySaaSDemand GenerationIntegrated MarketingLead GenerationMarketing CommunicationsMulti-channel MarketingCRMSales EnablementMarketingInternal CommunicationsTIBCOMiddlewareProgram Management

About

A Senior Marketing executive with over 20 years experience in B2B marketing. Expertise encompasses lead generation, field marketing, campaign development, public relations, tele-prospecting, executive programs, event creation and management, and digital campaigns. Have held various positions within international Technology / IT companies over the years, which have required extensive interaction with local sales teams, senior company management, corporate marketing teams, external agencies and end user customers. Strengths include the ability to develop integrated marketing campaigns across the entire marketing mix that creates qualified sales opportunities for the organisation to pursue. This combined with the ability to build cross-functional relationships internally within an organisation ensures marketing’s contribution to pipeline and revenue is recognised.

Experience

22 yrs 9 mos
Total Experience
3 yrs 3 mos
Average Tenure
3 yrs 10 mos
Current Experience

Netskope

2 roles

Vice President Marketing APJ

Promoted

Mar 2026Present · 1 mo

Sr. Director, Marketing APJ

Jun 2022Mar 2026 · 3 yrs 9 mos

  • Netskope, a global cybersecurity leader, is redefining cloud, data, and network security

Vectra ai

Regional Marketing Director, APJ

Jan 2021May 2022 · 1 yr 4 mos · Sydney, New South Wales, Australia

Forescout technologies inc.

2 roles

Director, Marketing Asia Pacific and Japan

Promoted

Nov 2019Jan 2021 · 1 yr 2 mos · Sydney, Australia

Senior Manager, Marketing Asia Pacific & Japan

May 2017Nov 2019 · 2 yrs 6 mos · Sydney, Australia

  • ForeScout Technologies is transforming security through visibility, providing agentless visibility and control of traditional and IoT devices the instant they connect to the network. Our technology works with disparate security tools to help accelerate incident response, break down silos, automate workflows and optimize existing investments. See devices. Control them. Orchestrate system- wide response.

Career break

Caregiving

Jan 2017Apr 2017 · 3 mos · Sydney, New South Wales

Cognevo

Marketing Manager APAC

Jun 2015Dec 2016 · 1 yr 6 mos · Sydney, Australia

  • Cognevo is a business unit of the Wynyard Group (NZX WYN) which focuses on helping organisations find the unknown security threats or events in their enterprise that are otherwise impossible to predict and prevent, using Advanced Behavourial Analytics.
  • The main focus of this role from June 2016 to Dec 2016 was to launch the Cognevo brand in the APAC region through
  • Creation and execution of integrated campaigns to create leads / opportunities for Sales
  • Development and execution of C level thought leadership and relationship building campaigns
  • Liaising and developing relationships with key customers and prospects including Chief Information Security Officers (CISOs) within Australia’s largest organisations.
  • Assisting in the development and creation of new content and website for Cognevo globally.
  • Prior to this time the role focused on Wynyard Group full range of products.
  • Unfortuantely Wynyard Group was placed into Voluntary Administration in October 2016 and the Cognevo assets have been sold in the process.

Tibco software

2 roles

Senior Marketing Manager, APJ

Promoted

Jan 2012Jan 2015 · 3 yrs

  • Responsible for the overall marketing strategy and demand generation campaigns in the Asia Pacific region. Leading a team of 8 staff, this role involves developing activities and campaigns to create a pipeline of leads for the Asia Pacific and Japan (APJ) sales team. All activities are coordinated through the APJ Field Marketing team and the Business Development Executives within countries. In addition to the Management role I was responsible for the development and execution of the ANZ Marketing Plan and strategies.

Field Marketing Manager ANZ

Jan 2008Jul 2012 · 4 yrs 6 mos

  • This regional based role was part of the APJ Field Marketing team and focused on delivering marketing messages and executing marketing strategy at an ANZ level to both horizontal and vertical markets. The primary responsibility of this position was to manage the execution of TIBCO’s marketing strategy at a country and regional level.

Oracle

Marketing Communications Manager, Channels, Alliances, Applications and Industries

Jun 1998Jun 2001 · 3 yrs

  • Development and implementation of local, regional and global communications strategies and programs throughout the Australian and New Zealand regions including
  • Communications plans, designed to position key messages and build market awareness.
  • Public relations strategies and customer success stories for placement in key publications
  • Project management of Oracle’s participation in over 20 key company and industry events including the Executive E-Business Forum, Launch of Oracle Partner Program in Australia, Executive E-Business Seminar Series with Professor John Donovan, Executive Breakfast Briefing Series with PriceWaterhouseCoopers for GST in Australia.

Sun microsystems

Marketing Communications Manager, SunService

Jan 1996Jun 1998 · 2 yrs 5 mos

  • In this role I was responsible for implementing and managing internal and external marketing communication programs for Sun Service Australia and New Zealand.

Education

University of Technology Sydney

Bachelor's Degree — Marketing

Jan 1989Jan 1993

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