Chirayu Singla

Digital Marketing Specialist

India1 yr 9 mos experience

AI Enabled

Key Highlights

Expert in managing Google Ads campaigns.
Proficient in data-driven digital marketing strategies.
Strong background in social media marketing and optimization.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEM and social media strategies.

Contact

Skills

Core Skills

Google AdsSearch Engine MarketingDigital MarketingSocial Media Marketing

Other Skills

Data AnalyticsConversion TrackingA/B TestingAudience SegmentationSocial Media OptimizationEmail MarketingSEOCreative DesignAI IntegrationPaid AdvertisingWordPressCanvaVideo EditingMeta ads

About

Currently pursuing a Bachelor of Commerce at Kurukshetra University, this professional serves as an SEM Executive at Mastroke, specializing in Google Ads management for service-based and e-commerce brands. Their core competencies include running Search, Display, Shopping, and Performance Max campaigns, optimizing product feeds, and improving campaign ROI through strategic A/B testing and audience segmentation. At Mastroke, they collaborate with teams to enhance campaign performance by optimizing Quality Scores, reducing CPA, and scaling profitable campaigns. Their expertise in conversion tracking, data analytics, and performance reporting aligns with the organization's focus on delivering data-driven advertising solutions, bringing a fresh perspective and a commitment to measurable impact.

Experience

1 yr 9 mos

Total Experience

8 mos

Average Tenure

5 mos

Current Experience

Mastroke

SEM Executive

Dec 2025 – Present · 5 mos · Lucknow · Remote

I manage and optimize Google Ads campaigns for both service-based and e-commerce brands, focusing on driving high-quality conversions and improving ROI.
Key Highlights:
Running Search, Display, Shopping, and Performance Max campaigns.
Optimizing e-commerce campaigns through product feed management and Shopping Ads performance.
Conducting keyword research, audience segmentation, and A/B testing.
Improving Quality Score, reducing CPA, and scaling profitable campaigns.
Setting up and troubleshooting conversion tracking through GTM and Google Analytics.
Reporting performance insights and building data-backed optimization strategies.

Google AdsSearch Engine MarketingData AnalyticsConversion TrackingA/B TestingAudience Segmentation

Igxact soft technologies private limited

Digital Marketing Executive

Jan 2025 – Dec 2025 · 11 mos · Mohali district · On-site

As a Digital Marketing Executive at IGXact, I manage and implement full-funnel digital strategies that drive results for clients across various industries. My role involves a blend of creativity, data analysis, and automation to maximize performance and efficiency.
Social Media Marketing (SMM): Running targeted ad campaigns on Facebook and Instagram focused on lead generation and conversions
Social Media Optimization (SMO): Planning and scheduling organic content to improve brand visibility and engagement
Search Engine Optimization (SEO): Conducting on-page and off-page SEO to enhance website rankings and organic traffic
Email Marketing: Designing email templates and executing campaigns to nurture and convert leads
Creative Design: Creating engaging visuals and video creatives using Canva and CapCut
AI Integration: Leveraging various AI platforms to streamline content creation, campaign management, and reporting for improved productivity
Performance Analysis: Monitoring key metrics and preparing detailed reports to track performance and optimize marketing strategies