Riya Sahana

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in ad campaign performance analysis.
Proficient in optimizing digital marketing strategies.
Strong analytical skills driving audience conversion.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in ad operations and campaign management.

Contact

Skills

Core Skills

Ad OperationsCampaign Management

Other Skills

Data AnalysisAd Campaign ManagementAudience Conversion OptimizationAnalytical SkillsMarket ResearchWeb Content WritingTime ManagementDigital IllustrationMicrosoft Office

About

Execute basic campaigns by trafficking ads to Amazon's stable of properties: Amazon, IMDb, DPreview.com, etc. Strategic and operational with content marketing and management skills. In-charge of analyzing just how an ad campaign did, looking at all of the data and metrics to determine audience conversion, and from that data making educated suggestions for how future ads might be optimized for best results.

Experience

7 yrs

Total Experience

3 yrs 6 mos

Average Tenure

5 yrs

Current Experience

Amazon

3 roles

Campaign & Creative Manager

Promoted

Apr 2025 – Present · 1 yr 1 mo

Campaign Specialist

Apr 2023 – Apr 2025 · 2 yrs

Ad Operations Analyst

May 2021 – Apr 2023 · 1 yr 11 mos

Implement and schedule advertisement campaigns for a range of clients across a wide variety of industries and digital media platforms. In charge of analyzing just how an ad campaign did, looking at all of the data and metrics to determine audience conversion, and from that data making educated suggestions for how future ads might be optimized for best results. Evaluate and make decisions on campaign spend rates, user quality, creative performance.

Data AnalysisAd Campaign ManagementAudience Conversion OptimizationAd OperationsCampaign Management

Netscribes

Catalog Analyst

Mar 2019 – Mar 2021 · 2 yrs · Kolkata, West Bengal, India

Developed proficiency in enriching the content of products on the existing E-commerce portal. Thorough reviewing and writing of product descriptions and specifications based on extensive secondary research was the prime responsibility. Promoted as a Content QC within a span of 3 months during probation period with a responsibility of doing an end to end quality check of existing data and validating seller provided information.

Steel authority of india limited

CSR Intern

Jun 2016 – Jul 2016 · 1 mo

Strategic Study of CSR project - Case study on Dashirbandh village - A CSR initiative of Steel Authority of India Limited wherein the strategic area of study was based on healthcare and environmental sustainability including drinking water/sanitation.