Apr 2022 – Jun 2023 · 1 yr 2 mos · Greater London, England, United Kingdom · Hybrid

• Collaborated with fellow UX researcher, UX writer, UX designers, and product managers to conduct qualitative research for Symphony's product and help develop the organisation's product strategy and designs.
• Conducted generative research on new product features and concepts for Symphony’s chat integrations to thoroughly understand how our users perceive and expect the desktop experience in a mobile format.
• Created detailed use cases and workflows tailored to specific persona profiles to better understand how different user behaviour and inform product design and strategy for Symphony’s directory.
• Conducted usability tests for evaluative research and invited UX designers and product managers to participate in the research sessions, allowing internal stakeholders to become more engaged with research and understand how to oversee smaller forms of research on their own.
• Developed user research templates and frameworks for the team and internal stakeholders to evangelise and grow user research across the organisation.

Nov 2018 – Jun 2020 · 1 yr 7 mos · London, United Kingdom

• Worked on MediaCom's Innovation team, BLINK, where we bring leading start-ups and their technology to MediaCom's clients.
• Worked alongside Tech Planners, Project Manager, Associate Director, and Director of Innovations on client briefs that ask for technology solutions, to address some of their most significant business issues, or find new technological opportunities to drive the future of their business. We help develop a methodological structure for clients to test start-up technology, collect insights, and ultimately ignite scaleable growth.
• Led technology pilots with the client, from business brief creation to designing the research pilot and technology implementation. Worked together with startup and client teams to derive valuable insights and produce case studies outlining actionable learnings for all stakeholders and teams. Our findings help guide our clients' future business decisions in the Marketing sector, provide direction and learnings for the collaborated startups, and highlight the growing potential of technology partnerships.

Jun 2017 – Aug 2017 · 2 mos · Tokyo, Japan

• Worked with Designers, Senior Designers, and Design Managers to create brands and packaging designs for clients. Conducted market research to understand consumer behaviour, concept sketching, graphic productions, brand video framework, and brand strategy.

May 2016 – Aug 2016 · 3 mos · Greater Toronto Area, Canada

• Worked with the Director of Communications and Marketing, as well as helped Managing Directors create pitch decks, strategic and creative briefs, and conducted research for use in branding, strategy, and marketing activities. Conducted market research on branding, strategy, and marketing activities. Mentor a group of junior interns.

May 2015 – Jul 2015 · 2 mos · Greater Toronto Area, Canada

• Assisted Designers and Creative Directors on Environmental and Packaging teams. Worked on accounts such as the New York Samsung Store and Stellar Beauty.