May 2025 – Present · 11 mos · Berlin, Germany

• Narrative Architects is a systems research partner for 0-1 product teams building automation for complex, real-world operational workflows.
• Most enterprise software fails because it ignores how organizations actually operate beneath the UI. For the past decade, I have focused on the "invisible" layer of business: mapping informal practices, cross-team dependencies, and the decision-making patterns that keep systems from breaking.
• We help teams translate these messy operational realities into strategic clarity.
• How we add value:
• Product Strategy: Defining direction and identifying high-leverage opportunities
• Systems Mapping: Surfacing the dependencies that dictate product success
• Operational Design: Translating research into hard requirements and design principles
• Deep Expertise In:
• Logistics & BizOps Platforms
• Data & Usage Analytics
• Complex Multi-Sided Marketplaces
• Founded in Berlin. Now scaling systems and bridging operational gaps in both Germany and Vietnam.

Jan 2025 – Apr 2025 · 3 mos · Berlin, Germany

• Led generative research for a non-disclosed initiative, delivering actionable insights to Product and Business leaders to shape strategic direction and development of an internal data platform focused on enhancing decision-making and operational efficiency.
• (Contracted via Nash direct GmbH)

Apr 2024 – Dec 2024 · 8 mos · Berlin, Germany

• Took a break from the 9-to-5 to study German full-time and successfully obtained telc Deutsch C1 certification. It was a strategic break to recharge, reflect, and recalibrate long-term career direction across research, product strategy and entrepreneurship.

Jan 2021 – Mar 2024 · 3 yrs 2 mos · Ireland & Germany

• Led strategic research on software learnability, system integration, and product adoption, directly informing PLG strategy and ML initiatives
• Defined and scaled multi-quarter research roadmaps across product areas, aligning research with business and product objectives.
• Partnered with senior leadership to translate research insights into strategic product decisions and cross-functional alignment.
• Built and delivered research enablement programs, equipping teams to conduct research independently at scale

Jan 2020 – Jan 2021 · 1 yr · Ho Chi Minh City, Vietnam · On-site

• Led mixed-method research to develop user segmentation and evaluate monetization potentials of business communication and collaboration tools.
• Mentored junior UXers on interview moderation and workshop facilitation. Evangelized knowledge-sharing practices, fostering a collaborative and growth-oriented team culture

Jan 2017 – Jan 2020 · 3 yrs · Amsterdam Area, Netherlands

• Led research on human–automation interaction models, exploring how automated messaging systems integrate into high-volume customer service workflows
• Delivered insights for messaging automation contributing to a -€2M annual reduction in operational costs and the development of the award-winning "Booking Assistant" chatbot
• Conducted ethnographic research on hotel partner workflows to inform ML model development for property management tools
• Identified cross-market differences in user expectations to shape localization strategy and chatbot tone of voice

Jan 2015 – Jan 2015 · 0 mo · Amsterdam, North Holland, Netherlands

• Mamawatoto Foundation is an independent, non-profit organization established by a group of African women living in the Netherlands to support child development and rehabilitation initiatives in Uganda.
• Conducted desk research on Uganda’s socioeconomic situation and foreign investment trends.
• Assisted in drafting a business proposal to attract investments for a multi-phase rehabilitation housing program

Jan 2014 – Jan 2015 · 1 yr · Amsterdam, North Holland, Netherlands

• Life certainly has its own plan. I took this job at the longest-running European-Asian film festival in the Netherlands, thinking it would open doors to the Dutch entertainment industry. It turned out to be my first introduction to UX research, and I've been hooked ever since.
• Designed and conducted studies on festival-goers' decision-making behaviors, delivering actionable insights for PR, marketing, and programming teams.
• Provided support with A/B testing, copywriting, and promotional material development