Sep 2022 – Jun 2025 · 2 yrs 9 mos · Newark, New Jersey, United States · On-site

• Responsible for the Direct Distribution Channel in East coast region with more than 2000 retailers including Sales, Operations & team development.
• Responsible for leading 16 Zones, 16 Area Executives, 3 Team Leads in Retailer acquisition, activation growth, merchandising & sales initiative.
• Responsible to increase the Market share in authorized retail & B2B channels in East Coast.
• Responsible for recruiting strong talent, sales training, relationship management & building high performing sales team.
• Responsible for increasing the activations from the retailer, Increase the UAO & open the new retailers.
• To plan & making the strategy of the business for the region & goal setting.
• Responsible to generate activations from the retailers by providing the proper portal training, updating them about the commission, spiff & the offers.
• Make sure the proper visibility of the products & offer. Poster should be in & outside of the store, brochures on the table according to the company norms.
• Responsible for the proper training of the staff so that proper & proper communication takes place in the market.
• To update the Account Executive, Team Leads about their performance & retailer wise activation daily to the team.
• To update the team about their incentive performance everyday.

Jun 2016 – Aug 2022 · 6 yrs 2 mos · Noida, Uttar Pradesh, India

• Handling the network of Modern Trade Business. Coordinate with the category heads of Modern Trade accounts..
• Responsible for the organizing and planning of the Modern Trade Business.
• To plan & making the strategy of the business for the region & goal setting.
• Modern Trade Management Plan, Customer Management Plan, Product Management (Forecast, Availability, Listing of the product, Shelf share, Pricing), Sales Management (Targets, Margins, Category, Promotions, Rentals), BTL Activities,
• To plan the trade marketing budget, P&L management, new business development and to ensure positive ROI.
• Monitoring & reacting the competition activities in the market.
• Take the approval & successfully roll out of consumer offer & trade scheme. Make sure that both the organization take the benefits of the schemes.
• Introduced the products (Envirochip, Enviroglobe & Enviro-Covers) in to modern trade accounts. Started the Modern trade business from the ground level.
• Business Development/Marketing
• Handling the Modern Trade Business to drive the business of both existing & identify the new business opportunities with yearly revenue & margin ownership.
• To manage 600+ Retail Outlets in the country.
• Tertiary tracking of the modern trade business and keeping control over their collections.
• To Visit on retail Outlet for collect Company Product Feedback and share the same with Management. Also Discussed with for Infiltration on their Market.

Jan 2015 – Jun 2016 · 1 yr 5 mos · New Delhi, Delhi, India

• Responsible for the organizing and planning for the stores of Spice Hotspot of Central & East Delhi.
• Launched 5 company’s stores in NCR.
• Responsible for the sales through walk-in, cross selling & tele-calling. Managing the old customer’s portfolio & making fresh contacts with the customers to retail/cross-sell.
• Monitoring Retail sales & marketing activities, implementing effective strategies to maximize sales & accomplish revenue & collection target.
• Identifying operational issues and devised goals and plans to address them.
• Responsible to sale the all range of Mobile Phone Handsets, accessories, SIM cards & data-cards.
• Monitoring Retail sales & marketing activities, implementing effective strategies to maximize sales & accomplish revenue & collection target.
• Overseeing the recruitment of new sales and retail staff.
• Working closely with visual merchandisers.
• Maintaining accurate records of all pricing, sales, and activity reports.
• Brand experience, working within brand guidelines.
• Recruiting, training & monitoring the performance of team members to ensure efficiency in sales operations & meeting of individual & group targets.

Feb 2011 – Dec 2014 · 3 yrs 10 mos · Agra, Uttar Pradesh, India

• Responsible for Franchisee Branded Retail Vertical of Agra Zone ((Agra City, Aligarh, Mathura, Vrindavan, Firozabad & Etawah).
• Responsible for-
• To identify the Business partner, prospecting of the property, coordination with the ops team, coordination with the marketing team for the franchisee development.
• Sales of Data Cards & Voice,
• Sales of Mobile Phone Handsets (Normal & Android Handsets) ,
• Achievement of Revenue Target & profitability of the stores,
• Primary & Tertiary of stock,
• Achievement of Prepaid Recharge target & collection target,
• Placement the stock at MBOs & ensure the activations.
• New products launching,
• Generate the Revenue,
• Churn management,
• Roll out the new stores in assigned territory,
• Ensured the proper display of all the products-new launched handsets & Data Cards.

Jan 2008 – Feb 2011 · 3 yrs 1 mo · Moradabad, Uttar Pradesh, India

• Responsible for store operations for Moradabad Territory (Moradabad, Amroha, Rampur, Sambhal, Chandausi & Peepalsana).
• Responsible for-
• To achieve the sales target,
• Achievement of Revenue Target & profitability of the channel/franchisee,
• Primary & Tertiary of stock,
• Tracking the FOS & DST for the sales.
• To check the DSR,
• Visits to the corporate accounts for new postpaid Acquisition.
• Roll out the new stores in assigned territory,
• Store Management
• Responsible for the Store Management, Primary Revenue Generation, Setting the sales process, ensuring subscriber acquisition & distribution width.
• Responsible for the increase the UAO & URO in the territory.
• Responsible for the profitability of the stores.
• Recruiting, training & monitoring the performance of team members to ensure efficiency in sales operations & meeting of individual & group targets.
• Workings in sink Deptt like Finance, Credit & Collection & Customer Service in day-to-day activity.
• Significant Highlights:-
• Successfully launched 8 Vodafone Mini Stores (FOFO) in Moradabad Territory.

Feb 2007 – Jan 2008 · 11 mos · Bareilly, Uttar Pradesh, India

• Handled a team of 30-35 FOS for Insurance Acquisition of Bareilly District & Budaun District.
• To achieve sales target & develop new markets and co-ordinate activities.
• Dealing with all types of Insurance Products i.e. Investment Plans, Term Plan, Pension Plans, Child Plans, Health Plans & Hospital Plans.