Oct 2016 – Sep 2025 · 8 yrs 11 mos

• Manage a team of Data Analysts, Data Engineers and Data Scientists to drive mission critical Analytics projects across the dot com side of the business
• Responsible for delivering analytics tag management and data governance for key Business Units such as Commercial and Segment Marketing, HR, SMB, Data Center Group and eServices.
• Formed an Advanced Digital Incubator in collaboration with several strategic partners to build state of the art Prescriptive and Cognitive Analytics solutions
• Liaised with Finance as a controller to manage the Global Web Analytics Budget
• Partner with vendors to offer thought leadership in the company's Digital Transformation initiatives

Oct 2015 – Oct 2016 · 1 yr

• Built the sales operation business management system for the Data Center Services Business Unit across direct and indirect channels
• Led program management efforts in building the Enterprise Services Analytics platform creating near real-time dashboards to track sales in/sales out, renewal rate and customer satisfaction metrics

Jul 2014 – Oct 2015 · 1 yr 3 mos

• Provided an analytics driven strategic roadmap to lead the execution of the big ticket priorities resulting in $200M in assisted sales for the Digital Sales business
• Leveraged Analytics frameworks such as Conjoint Analysis, Regression Models, Shapley Models and Monte Carlo simulation to provide tangible recommendations for marketing execution facilitating 10% in pre tax profit for the fiscal year
• Continued managing all the business operations cadences offering financial guidance for budget planning and consolidation efforts

Oct 2011 – Jun 2014 · 2 yrs 8 mos

• Built investment cases and orchestrated execution of 4P strategy for launching Mexico, Colombia and Argentina eCommerce sites to expand footprint in Latin America
• Built investment cases and supervised web enablement processes for launching India and S Korea eCommerce sites to add footprint in APEM
• Liaised with Finance to consolidate and review quarterly P&Ls of web direct countries and create executive presentation for corporate and investor relation communication
• Drove planning and management of e-Commerce’s yearly budget in the capacity of a financial controller
• Managed weekly cadences with cross-functional teams to ensure smooth day to day operations for Japan, ANZ, EMEA and Latin American e-Commerce businesses
• Laid the foundations of a Global Business Intelligence team to meet the data and insights needs of WW Digital Sales organization

Jun 2010 – Sep 2011 · 1 yr 3 mos · Raleigh-Durham, North Carolina Area

• Created statistical models and performed extensive cash-flow analysis to ascertain equity required for the company on its plan to go "public"
• Conducted regression analysis and forecasting based scenario analysis to project sales penetration and promotional services
• Designed customer engagement dashboards to provide insights on potential upsell and cross sell opportunities for triple play products
• Built macro based automated weekly report collating weekly KPI attainment against budget and aspirational targets to track business performance

Jun 2009 – Aug 2009 · 2 mos · Greater Los Angeles Area

• Conducted market research and due diligence on 49 countries’ financial, industrial and demographic data to recommend optimal market entry opportunities
• Developed a lead engagement scoring model to increase lead quality and sales productivity

Oct 2004 – Jun 2008 · 3 yrs 8 mos · Kolkata Area, India | Dallas, USA

• Led planning and execution of a multi million dollar business integration project for a premier Financial Services client based out of the US
• Performed requirement analysis, design and development of a $2M ERP implementation project for a public sector client