Jul 2019 – Sep 2020 · 1 yr 2 mos

• Worked across multiple teams:
• Promotions: ran several campaigns using discounts as a lever to drive growth.
• Forecasting: Monthly forecasting of order volumes & new users. This was used across different teams including logistics, etc.
• Digital Marketing: Led analytics for marketing on Facebook for new user acquisition & user retention. Strategised allocation of spends across different platforms and campaigns.
• Retention: Built strategies to improve retention and frequency of users through cohorted re-targeting campaigns.

Jun 2017 – Jun 2019 · 2 yrs

• Built a dynamic model to calculate delivery time of orders based on user location and order specifications, leading to reduction in delayed orders.
• Automated key insight generation for account managers across 150k restaurant partners, saving up several hours of analytics bandwidth.
• Ran experiments to understand the impact of Delivery Charges as a tradeoff between revenue and order volume.
• Launch analytics for new products like Joker and Single Serve Meals.

May 2017 – Jun 2017 · 1 mo

Jun 2016 – Jul 2016 · 1 mo

• Intern as a Research Analyst

Aug 2015 – Aug 2016 · 1 yr · New Delhi Area, India

Jul 2015 – Apr 2017 · 1 yr 9 mos

Jun 2015 – Jul 2015 · 1 mo

Aug 2014 – Mar 2015 · 7 mos