Justin Baker

Head of Design

Los Angeles, California, United States20 yrs 9 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

17 years of experience in design leadership.
Expert in building high-caliber design teams.
Passionate about user experience and technical complexity.

Stackforce AI infers this person is a B2C design leader specializing in user experience and advertising.

Contact

Skills

Core Skills

Design LeadershipUser Experience Design

Other Skills

AdvertisingGen AI initiativesDesign ManagementPlatform DesignLeadershipWorkshopsEmerging TrendsDesign StrategyTeam LeadershipDesign System ArchitectureCross-Product DesignMentoringUX StrategyProduct DesignMobile Design

About

I'm a lifelong learner who derives meaning from cultivating stellar design teams who are excited by what they do. My ads team at Netflix is always looking for designers who are passionate about solving technical complexity, while focusing on loving the journey we'll take together. That means, you feel fulfilled by the work you do - that you matter - and that you're continuously growing to be the best version of yourself. Reach out and I'm happy to chat! 17 years of XD experience, 10 years of leading high-caliber teams. justinportfolio.com (pw by request) -- medium.com/@justindesign

Experience

20 yrs 9 mos

Total Experience

3 yrs

Average Tenure

5 yrs

Current Experience

Netflix

3 roles

Senior Director of Design, Advertising & GenAI

Promoted

Sep 2025 – Present · 8 mos

Privileged to lead the stunning design teams enabling advertising for Netflix members and advertisers, across our consumer experiences (TV/Web/Mobile), global AdTech platform, Gen AI initiatives, AI creative suite, and Live experiences.

Design LeadershipAdvertisingUser Experience DesignGen AI initiatives

Director of Design, Advertising

Promoted

May 2023 – Sep 2025 · 2 yrs 4 mos

Sr. Design Manager, Platform

May 2021 – May 2023 · 2 yrs

Leading the platform design teams across Netflix: ads, partnerships, payments, games, and messaging.

Design ManagementPlatform DesignDesign LeadershipUser Experience Design

Atlassian

Sr. Design Team Lead, Growth

Nov 2019 – May 2021 · 1 yr 6 mos · Mountain View, California, United States

Led design team strategy and execution for Growth experience teams across all products, including integrations, team expansion, first touch experiences, and ecosystem expansion.

Design StrategyTeam LeadershipDesign Leadership

Product design leadership alliance

President

May 2019 – May 2024 · 5 yrs · San Francisco Bay Area

A consortium of design leaders who share emerging trends and host workshops that empower the next generation of IxD leadership.

LeadershipWorkshopsEmerging TrendsDesign Leadership

Intuit

Design Principal, Design System

Oct 2018 – Nov 2019 · 1 yr 1 mo · San Diego, CA

Architect for the Intuit Design System - TurboTax | Mint.com | Turbo | Quickbooks - and cross-product experiences.

Design System ArchitectureCross-Product DesignUser Experience Design

Auction.com

Design Lead

May 2017 – Oct 2018 · 1 yr 5 mos · Newport Beach, CA

Lead XD for Auction.com's product design team for iOS/Android mobile, brand, advertising/marketing platform, ADC design system, and commercial web integrations.

Product DesignMobile DesignUser Experience Design

Launchdarkly

Head of Product Design

Jun 2015 – May 2017 · 1 yr 11 mos · San Francisco Bay Area

Design leader who led E2E product experience for the industry-leading feature management platform.

Product Experience DesignUser Experience Design

Designlab

UX Design Mentor

Feb 2015 – May 2019 · 4 yrs 3 mos · San Francisco Bay Area

Mentor early career designers specializing in strategy and IxD execution.

MentoringUX StrategyUser Experience Design

Isometry (acquired)

Head of Product Design

Jul 2012 – Jun 2015 · 2 yrs 11 mos · Westlake Village, California, United States

Head of Product Design for a distributed team of 8, building a best-in-class API platform that powers geospatial intelligence systems (specifically, point-of-sale consumer and business integrations), a tournament engine for gaming teams, and a contract management platform.

API DesignGeospatial IntelligenceUser Experience Design

City of thousand oaks

2 roles

Sr. Design Technologist

Feb 2011 – Jul 2012 · 1 yr 5 mos

Design and develop applications for constituent services, including 3 award-winning apps: Green Business Certification, C&D Permitting, and Grant Management System. Winner of the Best of California IT Design Award (2012).

Application DevelopmentAward-Winning AppsUser Experience Design

Design Technologist

Aug 2009 – Feb 2011 · 1 yr 6 mos

Los angeles county district attorney's office

2 roles

Case Designer, Major Trials Division

Aug 2006 – Aug 2009 · 3 yrs

Designed felony trial presentations, juror personas/archetypes, crime scene diagrams, evidentiary exhibits, and complex renderings for the LADA's Trial Support Division.