Varsha Poddar

Operations Associate

India10 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven expertise in Go-to-Market strategies.
Strong background in digital strategy and data analysis.
Successful track record in e-commerce branding initiatives.

Stackforce AI infers this person is a seasoned professional in E-commerce and Digital Marketing.

Contact

Skills

Core Skills

Go-to-market StrategyDigital StrategyBusiness DevelopmentAccount ManagementBusiness Analysis

Other Skills

Statistical Data AnalysisData ScienceKey Account ManagementAnalytical SkillsCreative WritingMarket ResearchMicrosoft OfficeMicrosoft WordMicrosoft ExcelPhotoshopPowerPointAdvertisingResearchJournalismPhotography

Experience

10 yrs 9 mos

Total Experience

2 yrs 8 mos

Average Tenure

8 yrs 2 mos

Current Experience

Google

4 roles

Strategy and Operations Lead

Promoted

Oct 2024 – Present · 1 yr 7 mos

Practitioner Success Manager Retail Ads

Feb 2024 – Oct 2024 · 8 mos

Leading gTech Ads Solutions Optimisation strategy globally for Pmax for Retail & Standard Shopping to grow Google's Retail ads revenue.

Go-to-Market Strategy

Analytical Consultant

Promoted

Jun 2021 – Feb 2024 · 2 yrs 8 mos

Advising clients on media strategy, measurement & business growth across Google products. Areas of expertise - selling with commercial insight, media x financial modeling, Retail thought leadership.

Digital StrategyStatistical Data AnalysisData ScienceBusiness DevelopmentKey Account Management

Retail Ads Account Manager

Mar 2018 – Jun 2021 · 3 yrs 3 mos

Large Customer Sales - UK & Ireland - Retail

Account ManagementAnalytical SkillsDigital StrategyBusiness Analysis

Uptownie

E-commerce & Branding Strategy

Jul 2017 – Feb 2018 · 7 mos · Kolkata, West Bengal, India

Independent consulting assignment in the area of E-commerce and branding strategy for the early stage start-up. Website overhaul, rebranding of Uptownie.com, social media strategy, set up and implementation of performance & social media marketing. Business strategy and scale up on e-commerce portals : Flipkart, Amazon, Jabong.

Accenture

Management Consulting

Dec 2016 – Jun 2017 · 6 mos · Gurgaon, India

Accenture Capability Network - Products - Consumer Goods & Services

Shopclues

2 roles

Sr Category Merchandising Manager - Toys & Baby Care, Books & Daily Needs

May 2016 – Nov 2016 · 6 mos

Category Merchandising Manager

Apr 2015 – Apr 2016 · 1 yr

1. Category P&L (Sales, Transaction Value, Spend, Direct Costs, etc.) for the entire portfolio of Books, Daily Needs, Foods (FMCG) and Gourmet & Stationery
2. Business Development / Vendor Management - Managing key seller accounts and sourcing new products for new business development
3. Development and execution of Sales Plan (Demand Estimation, Sourcing, Portfolio-Merchandising- Pricing Plan, Campaign & Channel Coordination) based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data
4. Liaising with Marketing team to create and execute promotion calendar
5. Work with Design & Content team to create banners with attractive merchandise and appropriate copy for Website and Digital Ads
6. Work with Technology or contract vendor platforms to obtain new tools for effective merchandising and customer engagement
7. Work with Catalog team to ensure catalog hygiene

Wipro

Intern, Marketing

Apr 2014 – Jun 2014 · 2 mos · Greater Bengaluru Area

1. Developed a re-branding strategy for Product Support Services at Wipro based on industry benchmarking, in-depth analysis of internal data and primary research within the organisation
2. Worked with advertising agency to develop marketing collateral for the re-branding project