Apurva Joshi — Co-Founder
✨ Crafting Brand Stories Through Scent ✨ From the world of FMCG marketing to the intricate art of fragrance, my career has been a journey across senses, cultures, and consumer needs. I spent a decade in FMCG mastering the foundations of global branding and consumer insights, which paved the way for my transition into the fragrance industry. Now, as a Senior Key Account Manager at MANE, I get to merge my marketing skills with my love for storytelling, creating olfactory experiences that linger. 🌸 Client-Centric Approach: After years on the client side, I understand the challenges and goals of my clients. Every interaction is about building trust, adding value, and ensuring we speak the same language. 🌟 Portable Skills & Endless Curiosity: My experience stretches across brand-building, retail strategies, and even a bit of media magic. I believe in “portable skills”—those versatile capabilities that we carry from role to role—and love helping others see the power in theirs. 🌐 Why Fragrance? Fragrance is more than a product; it’s a sensory journey. For me, each scent tells a story, stirs emotions, and creates connections. I bring that perspective into every project, aiming to transform a simple “scent” into a memorable brand experience. Whether it’s about client partnerships, brand narratives, or the magic of perfume, I’m here to make it all come together. Let’s connect!
Stackforce AI infers this person is a Marketing Specialist in the Health & Wellness and FMCG sectors.
Location: Dubai, United Arab Emirates
Experience: 12 yrs 9 mos
Skills
- Digital Strategy
- Marketing Management
- Digital Education
- Social Media Management
Career Highlights
- Expert in crafting brand narratives through scent.
- Strong client-centric approach with a decade in FMCG marketing.
- Founder of a digital initiative empowering women's health education.
Work Experience
TAKASAGO Europe Perfumery Laboratory
Sr. Key Account Manager (10 mos)
MANE
Senior Key Account Manager (1 yr 10 mos)
Dabur International Ltd
Group Marketing Manager- Vatika Hair Care (1 yr 1 mo)
Senior Marketing Manager- Vatika Hair Oils, Colors, Hair Masks Portfolio (1 yr 4 mos)
Zydus Wellness
Marketing Lead- MENA & International Markets (1 yr 2 mos)
PrivateMatters
Founder-Private Matters (1 yr)
Raymond Consumer Care
Business Consultant, Middle East (1 yr)
Brand Manager- Premium Portfolio (1 yr)
Godrej Consumer Products Limited
Global Innovation Manager (1 yr 10 mos)
Area Sales Manager (1 yr 9 mos)
Godrej
Summer Intern, Godrej Gurukul 2012 (2 mos)
Education
Master of Business Administration (MBA) at Indian Institute of Foreign Trade
Innovation of Products & Services: MIT’s Approach to Design Thinking at Massachusetts Institute of Technology
Bachelor of Technology (B.Tech.) at Amity School of Engineering Technology
at Sardar Patel Vidyalaya