Apurva Joshi

Co-Founder

Dubai, United Arab Emirates12 yrs 9 mos experience

Key Highlights

  • Expert in crafting brand narratives through scent.
  • Strong client-centric approach with a decade in FMCG marketing.
  • Founder of a digital initiative empowering women's health education.
Stackforce AI infers this person is a Marketing Specialist in the Health & Wellness and FMCG sectors.

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Skills

Core Skills

Digital StrategyMarketing ManagementDigital EducationSocial Media Management

Other Skills

Search Engine Optimization (SEO)Business PlanningAnalytical SkillsWebinarsLuxury Brand MarketingCustomer ExperienceRetailLuxuryProject ManagementMicrosoft OfficeMicrosoft ExcelMarketing ResearchMarketing StrategySocial MediaStrategic Planning

About

✨ Crafting Brand Stories Through Scent ✨ From the world of FMCG marketing to the intricate art of fragrance, my career has been a journey across senses, cultures, and consumer needs. I spent a decade in FMCG mastering the foundations of global branding and consumer insights, which paved the way for my transition into the fragrance industry. Now, as a Senior Key Account Manager at MANE, I get to merge my marketing skills with my love for storytelling, creating olfactory experiences that linger. 🌸 Client-Centric Approach: After years on the client side, I understand the challenges and goals of my clients. Every interaction is about building trust, adding value, and ensuring we speak the same language. 🌟 Portable Skills & Endless Curiosity: My experience stretches across brand-building, retail strategies, and even a bit of media magic. I believe in “portable skills”—those versatile capabilities that we carry from role to role—and love helping others see the power in theirs. 🌐 Why Fragrance? Fragrance is more than a product; it’s a sensory journey. For me, each scent tells a story, stirs emotions, and creates connections. I bring that perspective into every project, aiming to transform a simple “scent” into a memorable brand experience. Whether it’s about client partnerships, brand narratives, or the magic of perfume, I’m here to make it all come together. Let’s connect!

Experience

12 yrs 9 mos
Total Experience
2 yrs
Average Tenure
10 mos
Current Experience

Takasago europe perfumery laboratory

Sr. Key Account Manager

Jun 2025Present · 10 mos · Dubai, United Arab Emirates · On-site

Mane

Senior Key Account Manager

Aug 2023Jun 2025 · 1 yr 10 mos · Dubai, United Arab Emirates · On-site

Dabur international ltd

2 roles

Group Marketing Manager- Vatika Hair Care

Jul 2022Aug 2023 · 1 yr 1 mo · Dubai, United Arab Emirates

Senior Marketing Manager- Vatika Hair Oils, Colors, Hair Masks Portfolio

Mar 2021Jul 2022 · 1 yr 4 mos · Dubai, United Arab Emirates

Zydus wellness

Marketing Lead- MENA & International Markets

Jan 2020Mar 2021 · 1 yr 2 mos · Dubai, United Arab Emirates

Search Engine Optimization (SEO)Digital StrategyBusiness PlanningAnalytical SkillsMarketing Management

Privatematters

Founder-Private Matters

Mar 2019Mar 2020 · 1 yr · Dubai, United Arab Emirates

  • I have taken my passion for female health & wellness and created a digital education initiative for young girls and women
  • Founded Private Matters, a Digital Education Initiative focussing on Empowering women through information on Female Health & Wellness, Mental health & body positivity
  • Conduct Monthly Webinars and Educational Workshops for girls and women about issues such as PCOS, Menstrual Health, Mental Health, Confidence building
  • Authored E-books to empower women with knowledge about their bodies
  • Built an organic Instagram following of 73K ; Organic Website & Blog Hits: 4000 visits per month:
  • Instagram Handle:https://www.instagram.com/our.privatematters/
  • Partnered with UN Initiative Girl Up Glow to educate Indian college students about the importance of
  • menstrual hygiene & feminine wellness

Raymond consumer care

2 roles

Business Consultant, Middle East

Mar 2018Mar 2019 · 1 yr

Brand Manager- Premium Portfolio

Feb 2017Feb 2018 · 1 yr

Godrej consumer products limited

2 roles

Global Innovation Manager

Apr 2015Feb 2017 · 1 yr 10 mos

Area Sales Manager

Jun 2013Mar 2015 · 1 yr 9 mos

  • Handled sales of entire GCPL product portfolio for Telangana Upcountry.

Godrej

Summer Intern, Godrej Gurukul 2012

Apr 2012Jun 2012 · 2 mos · Mumbai Area, India

  • Project: Godrej Expert range of hair colors- the post launch story
  • Winner Best Project Competition, Gurukul 2012

Education

Indian Institute of Foreign Trade

Master of Business Administration (MBA)

Jan 2011Jan 2013

Massachusetts Institute of Technology

Innovation of Products & Services: MIT’s Approach to Design Thinking

Jan 2017Jan 2017

Amity School of Engineering Technology

Bachelor of Technology (B.Tech.) — Computer Science and Engineering

Jan 2006Jan 2010

Sardar Patel Vidyalaya

Jan 1998Jan 2006

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