Feb 2021 – Present · 5 yrs 3 mos

• At the forefront of innovation in the world of entertainment and technology, as a Creative Strategist I have the glorious opportunity to transform how Indian content is presented and discovered by millions of members in a 190+ counties around the world.
• As part of a creative team within the product organization, the Product Creative Strategist is in a unique position to blend the data based A/B testing realm with creative and operational excellence.
• Our purpose is to create the most compelling discovery experience through artwork, video, and copy to connect our millions of subscribers to the content they love.
• Success is not only based on producing the most varied and visually stimulating cache of assets but also coordinating across numerous internal and external stakeholder groups. The ability to form close relationships with various groups within Netflix is just as critical as with our external partners. We forge strong partnerships with creative directors, agencies, filmmakers, producers/ studios and other cross-functional teams to define the creative look and feel of a title which has the potential to travel internationally through a deep understanding of our product and content strategies.

Nov 2018 – Feb 2021 · 2 yrs 3 mos

• As part of the global Photo & AV Studio Team working on Indian Originals, I lead strategic title-first publicity campaigns driven by creative materials; photography, featurettes, clips, magazine covers, etc. The role requires a high level of creativity, an inquisitive, innovative personality and a strong project management background. The Photo & AV Studio Team has the enviable position of straddling two worlds in the entertainment industry - asset creation & global communication strategy. We specialize in capturing and creating photo & video assets during principal photography that shape, enhance and support our global publicity campaigns for our Netflix Originals.
• This role works across photo and creative content/EPK, utilizing knowledge of TV/film productions, talent/filmmaker relations, and publicity events as part of the Netflix Originals Publicity team. With a strong project management background and the ability to strategically plan and execute across multiple projects simultaneously, I've had the opportunity to work on some of your favourite films and series on Netflix;
• Sacred Games S2
• Ludo
• Masaba Masaba
• The Fabulous Lives of Bollywood Wives
• Little Things S3
• Chopsticks
• Maska
• Yeh Ballet
• ... to name a few!