Jul 2016 – Mar 2018 · 1 yr 8 mos · Mumbai Metropolitan Region

• Subscription and Partnerships
• Areas of work:
• Premium product subscriptions strategy (Roadmap) and implementation
• Carrier partnerships – Launch and integration,
• OEM partnerships – Promotions handling,
• New product development and management,
• Core product enhancements pertaining to subscription features
• Exploring new revenue streams
• Projects undertaken:
• Locally focused campaigns to drive Pro subscriptions in India via wallet partnerships and their integration on core platforms
• Payment integrations for outside of India markets with the target audience using global payment partners
• Promotional pricing to acquire more users by lowering the entry barrier in key markets
• Retention of acquired users through improvements on core platforms and intelligent, data-driven insights
• Exploring new revenue streams for Saavn and their planning
• Launched carrier partnerships in key markets such as Singapore, Pakistan, India, Canada, Middle-East,
• OEM partnerships launches and exclusive premium product feature rollout with leading partners in India's smartphone market
• Tools and Training: Balsamiq, Omnigraffle, Internal data analytics tool, Cohort analysis tool, Qubole (basic querying)

Oct 2015 – Jun 2016 · 8 mos · India

• Utsav Fashion is one of India's earliest ecomm businesses and perhaps the only one that has grown organically and continues to be profitable y-o-y.
• Areas of work:
• New product development, product management, project management, digital marketing, training cross functional teams, SEO and analytics, merchandising and categorization, app development
• Projects Undertaken:
• achieving improved conversion rate (CR) through new product development and improving current product experience, 0.36% (JFM'15) to 0.46% (JFM'16)
• re-designing and re-launching the website by way of migration of current stack to Magento which is a more well supported platform
• aligning cross-functional teams for switch-over to new stack and their training
• improving user experience through better navigation (redesigning category structure and layered navigation)
• revising back-end product detail information for 50k+ products impacting overall category and attribute structure
• optimizing marketing spends across channels through cps monitoring and re-targeting/dynamic ads.

Sep 2014 – Oct 2015 · 1 yr 1 mo · Delhi

• Team lead – Product | Hindustantimes.com
• Areas of work:
• Product strategy, product vision, content planning, audience strategy, product management, team management and hiring, product collaborations, new product development, SEO and analytics, content promotion and management, stakeholder management, social media strategy and management, conceptualization and building of a complete digital news offering across platforms, newsroom workflow management, learning and training of the news-floor.
• Projects undertaken:
• 1. Product development, management and launch
• site redesign, newsletters, blogs, mobile and tablet apps
• Instant Articles collaboration with FB for HT content
• on-boarding of print colleagues to digital as part of Project Butterfly (Integrated newsroom)
• digital content delivery- HT Leadership summit (2014-15), content project planning and management (2014 year end-review, ICC World Cup 2015, Dilli – 6 and Youth Survey)
• social media delivery - launched Hindustan Times LinkedIn company page, Instagram accounts
• 2. Project management
• brand strategy exercise for HT.com (STP),
• social media strategy and workflow management for HT.com,
• news sections content revamp,
• recommendation engine implementation and management
• 3. Training:
• SEO and analytics training for newsroom,
• 4. Tools:
• Google analytics, Parsely analytics, Comscore analytics, Webmaster tools, Sprout Social, Atavist, Crazy Eggs, Datawrapper, Dataminr, Slack, Facebook Insights tool, Google trends, Google news-lab tools , agile and scrum framework for product management

Apr 2014 – Sep 2014 · 5 mos · NCR

• Consultant with Risk Advisory services, Media and Entertainment Industry, Marketing and Advertising Risk Services(MARS)
• Areas of Work for MARS: Media planning and strategy review, digital strategy review, creative spends review, BTL marketing plan review, production process and contract compliance for advertisers to measure marketing effectiveness across platforms and media channels

Apr 2013 – Jun 2013 · 2 mos · Delhi

• Successfully launched a digital campaign for Firstnaukri to build engagement and establish a stronger customer connect with the target audience.
• Developed a Customized Student Ambassador Programme for the specified target audience through an engagement-driven digital campaign
• Conducted extensive consumer and competitor analysis, to identify key brand drivers and leverage the same through the digital strategy.
• Devised an extensive and engaging 9-month strategy to drive brand equities as well as to increase consumer base.
• Conducted a deep dive consumer analysis for the Parent brand.

Oct 2011 – May 2012 · 7 mos · Gurugram, Haryana, India

• Served as a Subject matter expert of Service Parts Planning for supply chain management intensive companies.
• Worked closely with Dell, as a member of a pilot team for a new product application, SNV (Service Network Visibility).
• Analyzed Client requirements and provided technical solutions as a member of Support Team.
• Designed workflows and ran monitoring reports for clients on industry software such as Informatica and Intellicus.

Jan 2009 – Jan 2011 · 2 yrs

• Handled operations, internships, content generation, online social activity, on ground promotional activity, content management etc.