Scott Morris

CEO

San Francisco, California, United States29 yrs 2 mos experience

Key Highlights

Proven track record in brand building and demand generation.
Led global marketing teams at top tech companies.
Expert in integrated marketing strategies and customer engagement.

Stackforce AI infers this person is a Senior Marketing Executive specializing in B2B and B2C marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyBrand DevelopmentCampaign ManagementProduct MarketingDemand GenerationIntegrated MarketingCustomer EngagementBusiness DevelopmentRevenue Generation

Other Skills

Brand BuildingCustomer ExperienceContent MarketingBrand StorytellingGlobal Brand CampaignsAccount Based MarketingCustomer Lifecycle MarketingIntegrated Campaign StrategiesRetention StrategiesCreative Cloud LaunchSubscriber GrowthDigital Media ProductsCloud-based ServicesVideo ProductsRich Media Solutions

About

Senior marketing executive with results-driven B2B and B2C experience leading strategic marketing and communication initiatives worldwide to help businesses scale. Deep experience in brand-building and creating a world-class growth-focused demand engine, with a strong product marketing foundation. I pride myself in enabling marketing organizations to be great storytellers, collaborating with sales partners to deliver meaningful and measurable business results, proactively driving narratives to influence product roadmaps, and empowering teams to think creatively and take risks. My leadership style is both collaborative and decisive. Outside of work, I enjoy design and architecture, travel, great food and wine experiences, and creating amazing memories with friends. Admittedly addicted to my Peloton. All statements are my own (personal opinions) and not made on behalf of anyone else, including my employer.

Experience

Sprout social, inc.

Chief Marketing Officer

Dec 2023 – Present · 2 yrs 3 mos · San Francisco, California, United States · Remote

As Sprout Social's CMO, I lead the entire global marketing and communications team, and am responsible for building our brand and amplifying our company narrative; delivering world-class demand to fuel customer acquisition and growth; driving customer adoption, loyalty and retention by building a world-class customer experience; and connecting our brand, audience, vision.

Brand BuildingDemand GenerationCustomer ExperienceMarketing StrategyBrand Development

Forbes communications council

Member

Dec 2023 – Present · 2 yrs 3 mos

Career break

Health and well-being

Jul 2023 – Dec 2023 · 5 mos

Took a few months off to travel and recharge.

Zendesk

3 roles

Chief Marketing Officer (Acting)

Promoted

Oct 2022 – Jul 2023 · 9 mos

Led the global marketing, communications, and social impact teams (~400 people).

SVP, Global Marketing

Promoted

Jan 2021 – Sep 2022 · 1 yr 8 mos

Expanded role to include content marketing and social media to make Zendesk a world-class content destination across thought leadership, brand storytelling, and demand. Developed marketing strategy and execution plan for new global brand campaign across all earned, owned and paid channels, with regular brand health research and brand valuation.

Content MarketingBrand StorytellingGlobal Brand CampaignsMarketing StrategyBrand Development

Vice President, Global Campaign Marketing

Jan 2018 – Jan 2021 · 3 yrs

Built the integrated marketing function to drive a fully integrated marketing strategy across every marketing function and region, along the complete customer lifecycle. Developed first Account Based Marketing (ABM) strategy and rolled out in every region. Expanded role to include North America and Latin America regional marketing, global events and community marketing, and global partner marketing.

Integrated MarketingAccount Based MarketingCustomer Lifecycle MarketingMarketing StrategyCampaign Management

Adobe

5 roles

Senior Director, Global Campaign Marketing

Jan 2015 – Jan 2018 · 3 yrs · San Francisco, CA

Led the global team responsible for developing integrated campaign strategies to drive awareness, demand and retention for Adobe digital media products and services. Included an extended assignment living in Tokyo, Japan.

Integrated Campaign StrategiesDemand GenerationRetention StrategiesCampaign ManagementMarketing Strategy

Senior Director and Head of Product Marketing, Creative Cloud and Creative Suite

Promoted

Jan 2011 – Jan 2015 · 4 yrs · San Francisco, CA

Expanded responsibilities to lead product marketing for multi-billion dollar Adobe Creative Suite franchise. Led large, globally distributed marketing team for Adobe’s flagship software suite of creative apps (i.e. Photoshop). Launched Adobe Creative Cloud and helped grow to 5 million paid subscribers in first 3 years.

Product MarketingCreative Cloud LaunchSubscriber GrowthBrand Development

Senior Director of Product Marketing, Digital Media Business Unit

Jan 2010 – Jan 2011 · 1 yr · San Francisco, CA

Promoted to Senior Director to lead marketing for the Digital Media Solutions Business Unit. Led product marketing for the Adobe Photoshop family, professional video products, mobile apps, and cloud-based services.

Product MarketingDigital Media ProductsCloud-based ServicesCampaign Management

Director of Product Marketing, Dynamic Media

Jan 2007 – Jan 2010 · 3 yrs · San Francisco, CA

Led product marketing for Adobe’s line of professional video products and online video monetization. Partnered closely with product and cross-functional teams to drive digital video, audio, and rich media solutions. Elevated Premiere Pro video editing software from #3 to #1 in global market share.

Product MarketingVideo ProductsRich Media SolutionsCampaign Management

Director of Enterprise Demand Marketing

Jan 2005 – Jan 2007 · 2 yrs · San Francisco, CA

Led go-to-market strategies for Adobe’s enterprise business in North America. Partnered with sales teams to drive demand/lead generation, account nurturing, and major account development.

Go-to-market StrategiesDemand GenerationAccount NurturingMarketing Strategy

Macromedia

4 roles

Senior Director of Integrated Marketing

Promoted

Jan 2002 – Jan 2005 · 3 yrs

Promoted to lead new team that defined, developed, and drove global communication, brand strategies and solution-focused integrated marketing campaigns across PR, print and online advertising, direct marketing, channel marketing, media planning, e-commerce, point-of-sale, events, and all other forms of lead generation.

Integrated MarketingGlobal CommunicationLead GenerationBrand Development

Director of Designer/Developer Marketing

Jan 2001 – Jan 2002 · 1 yr

Post-acquisition of Allaire, led the cross-marketing of Macromedia’s design tools to Allaire’s more developer-focused audience and vice versa. Launched new revenue programs (premium content, fee-based events) to increase customer share-of-wallet.

Cross-marketingRevenue ProgramsCustomer EngagementMarketing Strategy

Director of Strategic Alliances

Jan 2000 – Jan 2001 · 1 yr

Built and managed company’s first partner marketing organization. Managed a diverse mix of alliances and business-to-business relationships and grew team from scratch to 10 people.

Partner MarketingBusiness RelationshipsTeam ManagementMarketing StrategyBusiness Development

Senior Marketing Manager, Worldwide Programs

Jan 1997 – Jan 2000 · 3 yrs

Managed marketing for the company’s revenue-generating services, including training, support, and developer programs. Built and launched one of the tech industry’s first online training services (Macromedia University).

Marketing ManagementOnline Training ServicesRevenue GenerationMarketing Strategy