May 2021 – Aug 2024 · 3 yrs 3 mos · Bengaluru, Karnataka, India

Apr 2021 – Dec 2023 · 2 yrs 8 mos · Gurugram, Haryana, India · Hybrid

Sep 2018 – Mar 2021 · 2 yrs 6 mos · Bengaluru, Karnataka, India

• Define & optimise seamless user experiences to increase engagement, conversions, and sales.
• Enabling product, business, and engineering team to collaborate with the design team to
• own research & deliver design solutions for both users and businesses.
• Established intake process with an agreement between stakeholders and the design team.
• Enabling team to Identify, define and simplify UX for the various user and customer touchpoints.

Apr 2016 – Jul 2018 · 2 yrs 3 mos · New Delhi Area, India

• Responsible for all product initiatives across LifCare and own following functional areas at Lifecare Health:
• Design
• Product Marketing
• Analytics
• Growth
• Identify untapped opportunities for user-value within products and services.

Oct 2015 – Mar 2016 · 5 mos · Gurugram, Haryana, India

• Responsible for overall User Interface and User Experience Design of the Goibibo mobile products.

Oct 2014 – Oct 2015 · 1 yr · New Delhi Area, India

• Responsible for the overall User Interface and User Experience Design of the product (both web as well as mobile).
• Collaborated with a dynamic and multi-disciplinary team of product managers, engineering and developers to conceptualize, build and validate new product concepts.
• Lead the redesign working with teams. During this time we also rebuilt the interactive charts to modernize the interface, improve performance and user experience.
• Post-acquisition of Freecharge in March 2015, I was given the charter to define and launched Freecharge Wallet Experience - Worked on Strategic Projects to improve the Payment Experience for Indian Consumers.

Dec 2009 – May 2014 · 4 yrs 5 mos · New Delhi Area, India

• Conceptualized and built the core UI/UX design team from scratch to 22+ associates.
• Lead design of jagran.com on the web, mobile, and the apps for Android, iOS and Windows
• Lead interaction design strategy from a piece of rich content to a native app to a website, and steward UX strategy through design and development
• Estimated Interaction Design efforts involved in scoping and facilitated decision-making with the creative, content, and technology areas
• Collaborated with a dynamic and multi-disciplinary team of product managers, engineering and developers to conceptualize, build and validate new product concepts
• Planned, delegated, oversaw, finalized, and presented ID team deliverables
• Managed and mentored new hires and junior members of the growing IxD team
• Designed for affiliates, ERP and CRM platform by working closely with the creative team, strategists, and technologists to create impactful designs that supported business, brand, and customer
• Created customer journeys, experience maps, ecosystem diagrams that account for different users, channels, screen and customer journeys within multiple contexts
• Developed detailed navigation flows, site maps, wireframes and interface design/ functional specifications that capture site processes and all user interaction points within the system
• Developed research objectives and conducted research to uncover customer needs and behaviors

Jul 2007 – Nov 2009 · 2 yrs 4 mos · Gurgaon, India

• Accountable for designing projects for clients in the USA and India.
• Entrusted with developing & finalization of designs and artwork.
• Instrumental in Flash Animation, sketching and Web Designing with the table-less layout.
• Instrumental in Drupal Themes and Flax layout Designs.