Avnee Dhamija

Product Manager

Gurgaon, Haryana, India11 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led successful product strategies at Google.
Fast-tracked promotion at Bain & Company.
Founded an educational startup with significant impact.

Stackforce AI infers this person is a Fintech and Marketing expert with strong consulting and product strategy capabilities.

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Skills

Core Skills

Product StrategyMarketingConsultingEntrepreneurship

Other Skills

Product MarketingGrowth HackingGTM CampaignsCollaborationMedia CampaignsMarket StrategyMarketing CampaignsGTM StrategyUser AcquisitionMarket AnalysisProgram DevelopmentPartnership ManagementMarket EntryProject ManagementStrategy Development

Experience

11 yrs

Total Experience

2 yrs 2 mos

Average Tenure

4 yrs 6 mos

Current Experience

Google

Product Marketing Manager

Oct 2021 – Present · 4 yrs 6 mos

Led core product strategy, growth hacking and GTM campaigns for Google Pay, Pixel, Shopping
Google Pay - Cards portfolio
Collaborated with Product, Engg, UX teams to launch on-app Diwali game: 50Mn+ participating users and 4Mn conversations (highest across all benchmark campaigns), #1 Twitter mentions; Ranked #2 game pan-India
Led integrated media campaign (~$xM), with 20+ activations (e.g., ACe, GDN, YouTube, OTT, D/OOH, QR shipments, retail branding), and conceptualized offers with 20+ comms across on-app surfaces
Landed cross-functionally aligned growth strategy to build GPay market leadership. Achieved ~1.5x cards added and ~2x card transacting users
Google Pixel
Landed Pixel GTM strategy focused on key priority areas across audiences & cities
Led three flagship Pixel launches in India; Landed the biggest Pixel OTT partnership (Koffee with Karan) delivering 100Mn+ views. Exceeded brand OKRs (UA: +2.7pp vs. OKR; 1.6x growth in UC)
Led India’s first-ever user acquisition campaign on Flipkart (exclusive 3P retailer)
Shopping
Developed product strategy to achieve ~10x growth in feature query coverage by launching India-first features
Strategy & Ops
Built India marketing plan along with India CMO and Product leads (presented to APAC VP, Sr. Directors+)

Product MarketingGrowth HackingGTM CampaignsCollaborationMedia CampaignsMarket Strategy+2

Bain & company

2 roles

Consultant

Promoted

Jun 2020 – Aug 2021 · 1 yr 2 mos

Fast track promotion to Consultant
Global Tech conglomerate (700M users): Led product strategy for acquiring 20M+ SMBs in India
Select Tech unicorns: Ed-Tech co. (valuation: $15B): Supported the client in hiring a new CFO ahead of IPO; E-commerce co. (valuation: $20B): Advised the client on acqui-driven entry into the logistics segment

Product StrategyConsultingMarket Analysis

Senior Associate Consultant

Sep 2019 – Jun 2020 · 9 mos

Think mentor

Founder

Aug 2017 – Aug 2019 · 2 yrs

Launched aptitude-based learning programs for K-8 segment; Setup flagship institute with 50+ students.
Partnered with pan-India tutoring network to scale the offering; Launched co-tutoring spaces

EntrepreneurshipProgram DevelopmentPartnership Management

Boston consulting group (bcg)

2 roles

Senior Associate

Jul 2016 – Apr 2017 · 9 mos · Gurgaon, India

Led market entry and external management review projects for Fortune 500 companies ($60B+ net worth)

Market EntryProject ManagementConsulting

Summer Intern

Apr 2015 – Jun 2015 · 2 mos · Gurgaon, India

Awarded Pre-Placement Offer: Designed the tourism strategy for one of the largest state governments

Strategy DevelopmentConsulting

Citi

2 roles

Brand Manager

Nov 2013 – May 2014 · 6 mos · Gurgaon, India

Youngest brand manager in Citibank for loans ($ 10,400 Mn. portfolio)
Conceptualized & launched 19 Pan India campaigns with estimated results of $ 18 Mn +.
SPOC with 15+ agencies & 22+ internal teams for conceptualizing & launching marketing campaigns
Mortgage ATL campaign: 88% more loan booking than target, 200% growth in business (SMS leads)
Ready Credit Campaign: Business of $ 11 Mn.+ p.m., exposure of $ 140 Mn. & 180 K+ interventions
Personal loan campaign: Highest ever loan disbursal (28% higher booking), 575% increase in leads

Brand ManagementCampaign DevelopmentMarketing

Business Planner & Analyst

Jun 2012 – Oct 2013 · 1 yr 4 mos · Gurgaon, India

Managed all India budget of $ 20 Mn.+ for launching all national & regional campaigns
Conceptualized 2013 goals with the Chief Marketing Officer; Designed & implemented processes
Captured 100+ defects by initiating internal & external quality monitoring system to enhance efficiency
Savings of $ 0.5 Mn. by digitization, vendor rationalization & optimization of logistics expenses
68% drop in ageing accruals; 67% reduction in vendor count; 7% agency fee made variable
Identified 27 critical risks & designed diagnostic tools for risk management of 74 key processes

Budget ManagementProcess DesignMarketing