Apr 2022 – Sep 2022 · 5 mos · Noida, Uttar Pradesh, India · Hybrid

• P&L Owner for the South Zone.
• Analyzing daily sales data and providing feedback to Hub Manager, ZM, and TL.
• Enhancing FSE's productivity by analyzing the data.
• Designing & Implementing Campaigns to drive growth.
• Building new processes to improve sales and increase the sales number by 8%.
• New product development.

Jun 2021 – Mar 2022 · 9 mos

• P&L owner for three distinct product categories: beauty and personal care, health and nutrition, and sports nutrition.
• Accomplished professional adept at steering three distinct product categories: Beauty & Personal Care, Health & Nutrition, and Sports Nutrition.
• Managed business portfolio of 74 Cr with a team of 2 members.
• Pioneered the development of innovative promotional and pricing strategies, resulting in an impressive 14% sales upswing within a concise 3-month timeframe.
• Elevated performance metrics by optimizing grid imagery, achieving a 22% boost in CTRand a remarkable 16% increase in bottom-funnel conversions.
• Formulated comprehensive strategies for banner distribution, offers, and online marketing across various platforms, including social media, GDN, mailers, etc.
• Conducted meticulous evaluations of banner performance, utilizing data insights to enhance impressions and CTR.
• Successfully improved category Net Promoter Score (NPS) by 12% and reduced the defect rate by 5%, reflecting a steadfast commitment to quality and customer satisfaction.
• Drove sales for brands and consistently achieved Month-over-Month (MoM) growth through effective management and strategic initiatives.
• Designed and executed impactful campaigns for the category, contributing to sustained business growth and a strengthened market presence.
• Proactively benchmarked National & Regional competitors, ensuring the implementation of competitive pricing strategies for sustained platform competitiveness.

Apr 2019 – Jun 2021 · 2 yrs 2 mos

• CORE RESPONSIBILITY
• a> Business Matrix: GMV/ASP/ CTR, CVR, Commission, MoM growth trend analysis, Defect rate %age, Customer NPS, etc.
• b> Seller-Key Operation Metrics: To track - Transacting Seller Count, Merchant Cancellations, SLA Breach, DTO, RTO, Customer Cancellation, O2D, O2S, O2MR/MR2S.
• c> Seller Concentration: Merchant performance & contribution towards GMV, (MoM), Assortment, Inventory.
• Achievements
• Able to increased CVR and grid CTR by 47 and 34 percent respectively in 2021 as compared to 2020
• Onboarded 45 new brands and 40k new SKUs in between Nov 2020 to Mar 2021.
• 51% increase in the number of SKUs in between November 2020 to March 2021.
• GMV grew by 32% in 2021 compared to 2020.
• Increased category P&L & NPS to positive levels with a steady increase in conversion & CTR.
• Improved O2S (order to ship) in all the top sellers, which contributes 80% of GMV (average O2S is
• 1.5 days).
• Customer return reduced from 14% to 8%.
• Deduced the defect rate from 7% to 5%.

Aug 2013 – Mar 2019 · 5 yrs 7 mos · Noida Area, India

• To Be the SPOC (Single Point of contact) for merchant and to be responsible for watches and sunglasses categories .
• To Contributes in creation of sales plans and completely owns up the execution of the same to maximize sell-through of the inventory made available to sell.
• To Analyse new trends and consumer behaviour and then ask merchant to provide that particular products.
• Onboarding new brands and private label.
• To resolve all type of issue faced by vendor ( Business ,sales ,finance ,logistic etc)
• To see product availability and Price updation on weekly basis .
• To ask the vendor to provide new products catalog with best price.
• Managing the Vendor relationship.
• To negotiate margins / transfer price from merchant on the catalogs sourced
• To Prepare the weekly report regarding GMV and total SKUs sold

Apr 2012 – Aug 2013 · 1 yr 4 mos · New Delhi Area, India

• Prospect for potential new clients and turn this into increased business.
• Attend client meetings and give presentations to communicate the company’s services.
• Build relationships with new clients.
• Build and maintain the relationship with company’s existing partners.
• Additional Project – Operations
• To Manage the team of Mother warehouse
• Preparing Monthly Budget of warehouse and distribution of petty cash
• Responsible for picking up the shipments from different partners.
• Responsible for timely dispatch of shipments
• Ensuring RTO should be send to partners on time
• Transportation Control

Feb 2011 – Apr 2012 · 1 yr 2 mos · New Delhi Area, India

• Appointment Scheduling Specialist-Proactively initiate and manage daily appointment calls for efficient time management.
• Corporate Relations Executive - Engage with key decision-makers including MDs, CEOs, and Marketing Managers of SMEs and Corporates/HNI clients. Deliver compelling presentations on IndiaMART and online promotion strategies.
• Data Collection Strategist - Source and compile relevant data from diverse channels to optimize calling initiatives.
• Customer Query Resolution Expert - Address customer inquiries promptly and provide comprehensive responses to ensure satisfaction.
• Proposal Development and Distribution Coordinator - Craft and distribute customized proposals to clients, showcasing the value proposition effectively.
• Business Improvement Analyst -Evaluate and propose innovative strategies to enhance business operations and drive growth.