Ashish Piplani — CEO
Ashish is a seasoned consumer‑tech executive with 12+ years of cross‑functional leadership forged in high‑growth unicorns - including Grab, Lazada, and Flipkart - in Southeast Asia and India, as well as global leaders Walmart and PayPal. Known for transforming ambiguity into breakout commercial results, he converts market gaps into household‑name products, notably GrabUnlimited, Southeast Asia’s largest paid‑membership program. His expertise spans deep data analytics, end‑to‑end product creation, and comprehensive P&L and operational ownership, enabling him to pinpoint market opportunities and build user‑loved products that evolve into enduring, profitable businesses. Ashish has delivered results in both high‑growth scaling phases (Flipkart, Lazada, Grab pre‑IPO) and profitability stages (Grab post‑IPO, PayPal, Walmart), leading roles across analytics, product strategy, business development, brand partnerships, category management, and loyalty marketing. Rooted in data, product, and business fundamentals, he uniquely blends hands‑on advanced analytics with full P&L responsibility - an experience combination he considers his superpower. He has demonstrated expertise in devising data‑driven strategies, solving complex business challenges using big data, hiring and scaling cross‑functional teams, developing products from concept to launch, establishing robust KPIs and BI systems, and successfully leading regional initiatives across multiple functions, countries, and external partners. Ashish holds a Bachelor’s degree in Engineering from BITS Pilani (India) and an MBA in Strategic Operations & Finance from NUS Business School (Singapore).
Stackforce AI infers this person is a seasoned leader in E-commerce and consumer technology.
Location: Singapore, Singapore, Singapore
Experience: 13 yrs
Career Highlights
- Transformed Grab into a leading consumer-tech platform.
- Expert in data-driven product strategies.
- Led successful initiatives across multiple high-growth companies.
Work Experience
AirShelf AI
Co-founder, CEO (6 mos)
Antler
Founder in Residence | SG19 (2 mos)
Grab
Business Owner - Loyalty as a Service (11 mos)
Loyalty & Omnicommerce Strategy (3 yrs)
Head Economist | Business Owner - Marketplace Demand (4 mos)
Business Owner - GrabUnlimited (3 yrs 3 mos)
Lead Economist | Business Owner - Demand & Marketplace Products (2 yrs 3 mos)
Omcom
Advisor (3 yrs)
ONE Championship
Management Consulting (0 mo)
PayPal
Product Strategy & Analytics, Checkouts (1 yr 2 mos)
Alibaba Group
eCommerce Strategy, Lazada Marketplace (5 mos)
Lazada
Category Management & BD, LazMall (1 yr)
Flipkart.com
Lead Business Analyst - Analytics (7 mos)
Senior Business Analyst - Analytics (11 mos)
Business Analyst - Analytics (9 mos)
Vellore Institute of Technology
Digital Marketing Lecturer (0 mo)
Mu Sigma
Senior Business Analyst (1 yr 6 mos)
Linde India Limited
Project Manager (5 mos)
Education
Bachelor of Engineering - BE at Birla Institute of Technology and Science, Pilani
Master of Business Administration - MBA at National University of Singapore
MBA Exchange at Mannheim Business School
MBA Exchange at University of California, Berkeley, Haas School of Business
High School & Senior Secondary at Kendriya Vidyalaya