Ashish Piplani

CEO

Singapore, Singapore, Singapore13 yrs experience
Highly Stable

Key Highlights

  • Transformed Grab into a leading consumer-tech platform.
  • Expert in data-driven product strategies.
  • Led successful initiatives across multiple high-growth companies.
Stackforce AI infers this person is a seasoned leader in E-commerce and consumer technology.

Contact

Skills

Other Skills

E-commerceCommercialSQLAnalyticsBusiness DevelopmentStrategySalesCustomer InsightRTableauTeamworkTeam ManagementStrategic PartnershipsEnglishCategory Management

About

Ashish is a seasoned consumer‑tech executive with 12+ years of cross‑functional leadership forged in high‑growth unicorns - including Grab, Lazada, and Flipkart - in Southeast Asia and India, as well as global leaders Walmart and PayPal. Known for transforming ambiguity into breakout commercial results, he converts market gaps into household‑name products, notably GrabUnlimited, Southeast Asia’s largest paid‑membership program. His expertise spans deep data analytics, end‑to‑end product creation, and comprehensive P&L and operational ownership, enabling him to pinpoint market opportunities and build user‑loved products that evolve into enduring, profitable businesses. Ashish has delivered results in both high‑growth scaling phases (Flipkart, Lazada, Grab pre‑IPO) and profitability stages (Grab post‑IPO, PayPal, Walmart), leading roles across analytics, product strategy, business development, brand partnerships, category management, and loyalty marketing. Rooted in data, product, and business fundamentals, he uniquely blends hands‑on advanced analytics with full P&L responsibility - an experience combination he considers his superpower. He has demonstrated expertise in devising data‑driven strategies, solving complex business challenges using big data, hiring and scaling cross‑functional teams, developing products from concept to launch, establishing robust KPIs and BI systems, and successfully leading regional initiatives across multiple functions, countries, and external partners. Ashish holds a Bachelor’s degree in Engineering from BITS Pilani (India) and an MBA in Strategic Operations & Finance from NUS Business School (Singapore).

Experience

13 yrs
Total Experience
1 yr 8 mos
Average Tenure
6 mos
Current Experience

Airshelf ai

Co-founder, CEO

Oct 2025Present · 6 mos · Singapore

  • Building in agentic commerce, part of Antler portfolio.
  • Make every AI your storefront.
  • AirShelf.AI is an agentic commerce platform headquartered in Singapore that makes product catalogues AI-ready. The platform enables retailers and brands to be discovered, recommended, and purchased through AI assistants including ChatGPT, Gemini, and emerging personal AI agents . Through its proprietary AX Score benchmarking, Golden Record product feeds, AI Sales Assistant, and Brand Guardrails, AirShelf.AI provides a full-stack solution for enterprise retailers and brands navigating the shift to AI-driven commerce. The company’s mission is to make every AI every brand’s storefront.
  • Learn more at https://airshelf.ai/

Antler

Founder in Residence | SG19

Sep 2025Nov 2025 · 2 mos

  • Antler is the world’s most active early-stage investor, backing exceptional founders from inception. Portfolio includes breakout unicorns such as Airalo, Lovable, and Reebelo.

Grab

5 roles

Business Owner - Loyalty as a Service

Dec 2022Nov 2023 · 11 mos · Singapore

  • Conceived and launched MVP-pilot for Merchant Loyalty as a Service business helping Grab in its foray in Omnicommerce
  • Intrapreneurship - Organised a cross-functional group of a driven & empowered team to incubate it internally. Before passing it on to Omnicommerce GM team for scaling

Loyalty & Omnicommerce Strategy

Sep 2022Sep 2025 · 3 yrs · Singapore

Head Economist | Business Owner - Marketplace Demand

Apr 2022Aug 2022 · 4 mos · Singapore

  • Leading subscriptions strategy regionally for Grab.
  • Ensuring Demand and Supply are optimised on Grab's Marketplace

Business Owner - GrabUnlimited

Jan 2022Apr 2025 · 3 yrs 3 mos · Singapore

  • Transformed Grab's subscriptions product from ad-hoc demand-tool to GrabUnlimited, the largest paid membership in Southeast Asia (source: Kantar) with all time high subscribers who spend 3-4x more and contribute 40%+ of Grab's Food GMV
  • I drove this product from conception to launch with a passionate cross-functional team of PMs, Designers, Engineers, Marketers, Economists,and Country Managers
  • This involved, crafting the vision & strategy, gaining alignment, securing budget, driving market level change management, ramping up the team & processes as the program scaled.

Lead Economist | Business Owner - Demand & Marketplace Products

Dec 2019Mar 2022 · 2 yrs 3 mos · Singapore

  • Product Owner for a suite of products generating demand on Grab's marketplace
  • Special projects to keep users and merchants engaged on Grab's platform

Omcom

Advisor

Jan 2021Jan 2024 · 3 yrs

One championship

Management Consulting

Jan 2019Jan 2019 · 0 mo · Singapore

Paypal

Product Strategy & Analytics, Checkouts

Sep 2018Nov 2019 · 1 yr 2 mos · Singapore

Alibaba group

eCommerce Strategy, Lazada Marketplace

Apr 2018Sep 2018 · 5 mos · Singapore

Lazada

Category Management & BD, LazMall

Mar 2017Mar 2018 · 1 yr · Singapore

  • | Based out of SG, with regular movement to Jakarta, KL, Manila, Bangkok & HCMC |
  • Category Management and brand partnership for Home Electronics categories as part of Regional Commercial Team for South East Asia markets
  • P&L Ownership of 160M+ USD portfolio of Television, Cameras, Gadgets, and Gaming
  • Provided strategic direction & hands-on operational support (>50% of the time on the road in countries) to local counterparts and partners in each market
  • Handled regional brand accounts like GoPro, Canon, Samsung, Casio et al.
  • Business development tasks of onboarding new-Chinese Brands
  • Led new product launches on Lazada SEA like GoPro Hero 5

Flipkart.com

3 roles

Lead Business Analyst - Analytics

Jul 2016Feb 2017 · 7 mos

  • Lead analytics for Electronics & Appliance Business Unit ($600M+ annual GMV, Team Size: 100+) at Flipkart, India’s largest online marketplace (acquired by Walmart valued at $16B)
  • Owned end-to-end portfolio of reporting streams and decision processes for Electronics - ranging from sales, inventory placement, demand-supply planning to selection design, consumer insights and web analytics
  • Commands working knowledge of Electronics industry (Devices, Appliances, Accessories, Gaming & IOT) in India
  • Possesses deep understanding of Flipkart's Data Architecture (both Click-stream and Post-Order/Fulfillment)
  • Promoted twice in less than two years for consistently being rated Outstanding Performer among peers

Senior Business Analyst - Analytics

Promoted

Jul 2015Jun 2016 · 11 mos

  • Lead a team of 6 analysts providing data-driven decision support via reports & analyses to Electronics Category
  • Worked in cross-functional groups with people from Product, Planning, Finance, Marketing, Engineering on complex problems like Selection, Search Quality & Consumer Experience Improvement
  • Accomplished consumer segmentation of 15M+ Flipkart customer base using statistical techniques utilized for selection design and market positioning of categories
  • Evangelized transition of reporting framework from VBA to Google Scripts across the org (after successful implementation for Electronics) enabling full automation and saving hundreds of man-hours
  • Chosen among 120 analysts to on-board new Chief Marketing Officer on consumer & category understanding
  • SPOT AWARD for successfully reducing customer returns for accessories (margin goodness - $***K / month)

Business Analyst - Analytics

Sep 2014Jun 2015 · 9 mos

  • Hired to setup analytics for Electronics Accessory Category
  • Promoted in less than a year for successfully building the analytics team and reporting framework from scratch
  • Formed a team of 4 analysts in a short time frame of 6 months for the rapidly scaling category in the org (3x headcount, 2x revenue)

Vellore institute of technology

Digital Marketing Lecturer

Jan 2016Jan 2016 · 0 mo · India

Mu sigma

Senior Business Analyst

Feb 2013Aug 2014 · 1 yr 6 mos · Bengaluru Area, India

  • Consulting for Walmart Retail's Customer Insights Division
  • Led advanced analytics projects focused on consumer insights, pricing, & campaign effectiveness
  • Pioneered assortment optimization methodology, successfully implemented in over 100 supermarkets for Yoghurt category.
  • Formative experience where I gained extensive hands-on expertise in decision sciences and big-data analytics, building a solid foundation in R, SQL, Tableau, and statistical methodologies.

Linde india limited

Project Manager

Jul 2012Dec 2012 · 5 mos · Kolkata Area, India

Education

Birla Institute of Technology and Science, Pilani

Bachelor of Engineering - BE

National University of Singapore

Master of Business Administration - MBA

Mannheim Business School

MBA Exchange — Organizational Leadership & Cultural Intelligence

University of California, Berkeley, Haas School of Business

MBA Exchange — Organisational Power & Politics

Kendriya Vidyalaya

High School & Senior Secondary

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