Dec 2020 – Sep 2021 · 9 mos · Delhi, India

• Digital Marketing, Brand Management, Media Planning and PR for the Bharti AXA brand, a joint JV between Bharti Enterprises and global Insurance Major AXA, headquartered in France.
• Part of marketing transformation strategy team at the COO’s office for re-launching Bharti AXA in the Indian Market as a new age insurer.

Jul 2018 – Sep 2020 · 2 yrs 2 mos

• Digital marketing for local businesses through hyperlocal channels is the future of unlocking growth in India. I led an industry first project of bringing Maruti’s entire dealer network online for generating digital sales via effective performance marketing.
• Grew online enquiries by 5X by hyper-personalised performance marketing plans
• Generated monthly sales from online channel worth 500 Cr by effective performance marketing techniques across Facebook and Google Search channels
• Optimised performance marketing spends by reducing Cost Per Sale by 5 times through innovative targeting and audience harvesting campaigns
• Set up a Global first Hyperlocal Marketing Platform by bringing 900+ Maruti dealership locations online by setting up CMS enabled websites and social media pages
• Created internal digital evangelisation by getting 300+ dealers to sign up for OEM led central digital program by training and strong GTM strategy
• Grew regional marketing and dealer digital spends by 6X to an annual volume of 30+ Cr by successfully demonstrating the ROI of digital performance marketing
• Led a team of 70+ across 2 digital agencies, 50+ internal sales stakeholders, 300+ external dealer Stakeholders by effectively bringing teams together and creating a collaboration culture
• Improved customer experience by setting up integrated branding across 2700+ regional and dealer digital customer touchpoints
• Strong expertise in setting up full funnel digital marketing strategies applying best principles of performance marketing and brand marketing.

Mar 2016 – Jul 2018 · 2 yrs 4 mos

• Set up digital practice for NEXA channel from scratch, Maruti Suzuki’s premium car retail channel (including 4 top auto brands like Baleno, Ignis, Ciaz and S-Cross ) by setting up websites, media planning approach, social strategy, ORM
• Generated media cost savings of 20% by bringing efficiencies through implementation of marketing technology stack across DV360, GA360, DCM and DS(Search)
• Created industry first brand campaigns by successfully managing all branding and performance spends for Nexa
• Created brand presence for Ignis by associating it with YouTube Fanfest twice by creating digital first content through top Youtubers like Kurt Hugo Schneider and Shirley Setia
• Grew Nexa brand’s online visibility by closing key sponsorships like Lakmé Fashion Week, IIFA, Nexa Music, ESPN
• Managed 30+ national level digital campaigns, 5 launch campaigns, Auto Expo 2018
• I focus on rethinking digital marketing for brands to innovate in the way they communicate to the audience online; one award-winning idea after the other.
• Recognized through an ABBY award in 2018, amongst multiple notable mentions listed below.

Dec 2013 – Mar 2016 · 2 yrs 3 mos

• Digital PR evangelist and product launch specialist. Handled production communications for brand launches of Samsung’s top products in Smartphone Category including Galaxy S Series and Note Series. Handled communication strategy across product categories included Mobiles, IT and Consumer Electronics.

Apr 2013 – Nov 2013 · 7 mos

• Ownership of Store Planogramming and Visual Merchandising elements for North Region Stores with a 500 + storeFootprint.
• BTL Marketing Activation strategy, planning and execution for increasing Sales per Store Sq. Ft and subsequent Retail Potential

Mar 2012 – Jul 2012 · 4 mos · Gurgaon, India

• Designed product launch and GTM strategy for ENO brand for a new variant - ENO Cola.
• Increased ROI and North Region store off-takes through key research findings
• Proposed Go-To-Market strategy for new product launch in smoking cessation category (now launched as Nicorette in Indian market)