Oct 2016 – Nov 2018 · 2 yrs 1 mo · Gurgaon, India

• Global Head, Zomato Sneak Peek (Zomato Editorials)
• Head, User Generated Content (UGC), Reviews
• Marketing Lead, Zomato Gold
• Partner Experience Lead

Sep 2015 – Sep 2016 · 1 yr · San Francisco Bay Area

• Responsibilities:
• Product GTM
• Demand Generation
• Sales Enablement

Jul 2012 – Sep 2015 · 3 yrs 2 mos · San Francisco Bay Area

• Product Management (Role of Principle Product Mgr) - Sample cases below:
• Managed a 10 member team of cross-functional & engineering resources to deliver a set of prioritized product features for an innovative software analytics product using Agile / Scrum methodology
• Delivered product backlog, prioritized feature set, product support processes, sales and marketing communication tools
• Developed go-to-market strategy for a large enterprise software product for a Fortune 500 company, resulting in increase in product adoption rate by almost 50%. Led the ideation, initial business case, market size estimates, product roadmap, & competitive analysis of the product
• Managed a team of three BAs to enhance sales processes for a large hi-tech company using best-in-class practices. New processes simplified guided selling and improved web leads to sales conversion by 100%
• Expert in facilitating large workshops with customers, Product Business Units, Sales, Renewals, Business Operations, and Engineering using product design tools such as wireframes, mock-ups, & customer journey maps
• Designed operating model & tools for a large project and streamlined governance model for a 100+ people project resulting in quick and efficient status reporting and risk mitigation
• Product Marketing - Sample cases below
• Facilitated customer focus groups to validate product features with users. Analyzed post sales user experience to shape product requirements
• Developed new channel strategy using digital media for an enterprise software company by analyzing the changing customer behavior through qualitative and quantitative analysis, resulting in 30% more web based leads
• Evaluated marketing effectiveness by analyzing pre and post-campaign customer data, test and control group, quality of customer segments, and helped client adopt best practices across the Marketing group
• Worked extensively on statistical tools running regression analysis, discriminant analysis, customer segmentation etc.

May 2011 – Aug 2011 · 3 mos · Greater Atlanta Area

• Created product strategy and chargeback model using activity-based costing for technology division of a Fortune 100 company, providing improved insight into cost centers and operations
• Established Project Management Office for shared services center of one of U.S.’s largest health plans for improved project quality and lower costs

Jun 2008 – Jun 2010 · 2 yrs

• Led CRM solutions group, Total CRM, which created market driven solutions for Infosys. Collaborated on end-to-end development of a turnkey Customer Analytics product and managed delivery of two key features
• Led development of Marketing and Service Analytics module, with focus on cross-sell and up-sell revenue using market basket analysis and customer segmentation techniques
• Created marketing plan for large promotional event for Infosys with $90MM in potential sales
• Supported marketing and presales effort for a major business unit.
• Took extensive knowledge management initiatives. Created estimation artifacts spanning multiple industries
• Handled business requirement analysis, solution design, development and testing for the client's business and information systems
• Editor of proprietary Infosys CRM newsletter highlighting CRM trends, market & industry competition