Nov 2023 – Jan 2025 · 1 yr 2 mos · Mumbai, Maharashtra, India · Hybrid

• Overseeing a diverse range of Beauty and Personal Care brands ensuring optimal performance on the platform.
• Lead initiatives to enhance brand growth and visibility
• Ensuring efficient online availability and nationwide assortment.
• Creating and managing brand investment budgets.
• Using data, forecasting, and budgeting to optimize spends, while maintaining efficient collections, managing claims, and tracking financial metrics.
• Achieving MOM targets through strategic planning and execution.
• Managing the portfolio's P&L to achieve sustainable financial performance.
• Working closely with various teams to ensure effective collaboration and timely execution of initiatives.

Aug 2022 – Oct 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Driving category growth for Non-trade books as a part of BooksMedia Category:
• Designing & implementing monthly commercials for the sellers
• Organising weekly flash sale & events in collaboration with YouTube influencers and educators
• Handling complete MP-FBF charter for Books
• Collaborated with influencers for Flipkart LiveShop+
• Conducted market research to identify upcoming disrupting titles and ensuring their availability on the platform.
• Guided sellers to optimise Ad-Campaigns to deliver a better ROI

Jan 2022 – Aug 2022 · 7 mos · Kolkata, West Bengal, India

• Led a successful initiative onboarding over 250 schools in two months for the Discovery School Super League Quiz Campaign, enhancing program reach.
• Conducted extensive research on syllabi from 90 schools for curriculum integration and mentored a team of five interns to execute the campaign effectively.
• Managed project operations and analyzed complex datasets to ensure successful execution of the quiz across all hubs in India.

May 2021 – Aug 2021 · 3 mos

• Coordinated with 1500+ clients, boosting trial class participation and improving conversion rates.
• Developed strategies to enhance conversion through pitch adjustments
• Led a team of 4 interns, consistently achieving weekly and monthly targets with maximum efficiency.