Sep 2021 – Jan 2023 · 1 yr 4 mos · India

• Managing Health & Wellness Category, Personal Care and FMCG Categories (100 Crore+)
• Managing Key Accounts and Business Development @Apollo 247
• New brand onboarding, Inventory, Pricing, Top & Bottom line growth, Merchandising and Discount Planning
• Brand Portfolio
• Baidyanath, WOW, Jiva, Emami, Nivea, Dhootapapeshwar, Nykaa, Sri Sri Tattva, Healthvit, Garnier, Loreal, Unilever International etc.
• Category Management
• Inventory management & forecasting - Based on monthly sales movement, planning for stock procurement & allotment
• Drive marketplace growth of relevant categories, Responsible for
• revenue targets as well as gross margins, achieved 30% MOM growth
• in the last quarter
• Planning the annual sales, promotional calendar and the marketing support for various brands
• Analyze Sales data & plan for promotion, marketing and liquidation
• Regularly analysis of sales movement/non movement and short expiry data reports for corrective actions
• Owning all pricing strategy, promotions and plans to drive work
• processes and relationship improvements with supply partners.
• Forecasting and maintaining optimum inventory level, maintained 95%
• + fill rate for assigned portfolio.
• Brand Management
• Working with team to create business projections and growth plans for new partnerships and E-commerce platforms
• Engaging with Brands for day to day operations and communications
• Negotiating with brands for creating right product mix for online & offline channels
• Lead and manage the brand launches, assortment planning and Key
• Account Management. Ensuring legal formalities (on-boarding/
• integration etc.) with brand partners
• Maintaining an assortment strategy that matches consumer profile,
• market requirements and the direction of the business. Identity gaps
• in the category and work with the sourcing team to ensure complete
• assortment in the category

Oct 2020 – Mar 2021 · 5 mos · Bengaluru, Karnataka, India

• Associate Category Manager - BPC and Health & Wellness
• Managed category and P&L through vendor management,
• pricing, inventory management, sale optimization, procurement and brand monetization
• Managed brands like: Bombay Shaving Company, Mama Earth, Nivea, Plum, Ustraa, Sanfe, Dr. Vaidya's, Aadar, Khadi Essentials, Blue Heaven, Myglamm, The Man Company etc
• Grew units business by more than 200% for brands like Dr. Vaidya’s Aadar, Urban Gabru, Nivea etc.
• Devised long-term development strategies for product categories and brands with continuous work across selection, catalog, marketing etc.
• Responsible for forecasting for product demand to ensure the sustainability of inventory for CNC brands
• Plan day-to-day storefront promotional activities in liaison with marketing and product team
• Grew per day order count by 3.5x
• Worked with Cross functional teams like Marketing, Search, Catalog, Operations & SCM, Product etc.
• Managed a team of 5 people

May 2019 – May 2020 · 1 yr · Gurgaon, India

• Deputy Category Manager- Home Improvement
• Responsible for Growth and P&L of Home Improvement (50 Cr+)
• Category. Optimize aspects (Packaging, PDP, Pricing etc.) to drive conversion.
• Planning and achieving business goals of Revenue and volume growth for brand portfolio (Hindware, Scotch Bright, etc.)
• Improved conversion by 46% in 3 months and reduced DTO by 37%
• Grew monthly units by 3x for Home Cleaning category
• Analyzed data of Customer Return (CR) & Net Promoters Score (NPS) and Bad rating on SKU level and took corrective measures to reduce CR by 1.9% & improved Bad rating and account health of key partners
• Improved Assortment Hygiene, Search Keywords, Customer returns and Product shipping cost leading to a 0.7% increase in Net Margin

Aug 2018 – May 2019 · 9 mos

• E-Commerce Manager
• Managed online account’s presence on Paytm, Snapdeal etc
• Driving top-line sales while maintaining bottom lines on offline and online channels
• Identifying retailers, onboarding, negotiating product prices and closing business deals
• Ensured competitive pricing along with the necessary margins on all the channels
• Identify products and categories and run promotional campaigns across various channels
• Ensured the product, prices and other details of the products are up to date in the content management system
• Identified partnerships to increase sales of product categories, Conceptualized and implemented go-to-market strategies for product launches and grew stable retailers network by 1.7x
• Conducted product and category identification, executed promotional
• campaigns, and ensured accurate product information, prices, and
• details in the content management system. Also analyzed e-tailers'
• websites and devised recommendation plans to enhance assortment
• health.
• Managed a team of 4 people

Jul 2018 – Aug 2018 · 1 mo

Sep 2017 – Jun 2018 · 9 mos

• Senior Associate Category- Sports and Devices
• Responsible for Revenue & Profitability growth. Increased order units by 2x and improved FC order share by 65% in 2 months
• Pro-actively worked on O2O business model in order to expand PaytmMall offline presence pan India and onboarded more than 50 accounts
• Foster trust relationships with vendor partners through regular and mutually beneficial communication to achieve better pricing and quality of products
• Managed and executed weekly and monthly sales events and ensured best practices for pricing, commission, cashback and inventory

Jun 2015 – Aug 2017 · 2 yrs 2 mos

May 2010 – Jun 2015 · 5 yrs 1 mo · Delhi, India