Jun 2024 – Aug 2024 · 2 mos · Mumbai, Maharashtra, India · Hybrid

• Received Letter of Recommendation from Product Head for introduction of new approaches in AgriTech servicing domain
• Elevated analytical efficiency by 20% through development of automated performance and revenue-tracking dashboard
• Boosted user-to-lead conversions by 25% using a chatbot in dealership model and campaigns reaching 17K+ farmers
• Built comprehensive user personas by conducting market research; benchmarked 5+ IoT fleet management providers

Jan 2024 – Apr 2024 · 3 mos · Remote

• Contributed to improving platform experience and customer engagement of DEMAT Account journey for the mobile application
• Optimized BoB World application for 3+ million users by developing 20+ low-fidelity wireframes via extensive research
• Elevated user engagement by 12% through MoSCoW prioritization techniques, leveraging analysis of customer behavior
• Enhanced completion rate and decreased drop-offs by 7% via implementation of data-driven user experience optimization

Jun 2023 – Sep 2023 · 3 mos · Bengaluru, Karnataka, India · On-site

• Led and implemented projects across multiple domains achieving revenue growth of INR 3+ million in the FinTech segment
• Reduced CAC by 90% by deploying an AI-powered chatbot; resulting in 1K+ app downloads, reaching 20K+ user base
• Increased account creation by 7% through implementation of RCA and experimentation in the mid onboarding-funnel
• Achieved 5% user cross-sell via co-branding initiative with Assembly, a luggage manufacturer, driving customer retention

May 2022 – Jul 2022 · 2 mos · Mumbai, Maharashtra, India · Hybrid

• Contributed to improving platform experience and customer engagement of DEMAT Account journey for the mobile application
• Optimized BoB World application for 3+ million users by developing 20+ low-fidelity wireframes via extensive research
• Elevated user engagement by 12% through MoSCoW prioritization techniques, leveraging analysis of customer behavior
• Enhanced completion rate and decreased drop-offs by 7% via implementation of data-driven user experience optimization

Apr 2022 – Apr 2023 · 1 yr · Mumbai, Maharashtra, India · On-site

• Optimized a budget of INR 3M to ensure mass outreach of events across 10,000+ students
• Introduced NSO Design as a genre in the compulsory curriculum for more than 1300 freshmen
• Led IIT Bombay’s Design Contingent in the Inter IIT Cultural Meet 5.0 securing the first
• place in Design Marathon and handing logistics of selection, practice and transport of the team
• Spearheaded a team of 100+ students and overseeing a mentor team of 15+ students for
• execution of projects and installations in Vision - The Annual Design Festival of IIT Bombay
• Collaborated with studios and designers for a range of talks and workshops for 10k+ residents
• Organized 2 workshop series by award-winning designers in 2 different sub-genres of design
• Trained over 1000 students in visual and communication design through Adobe Creative Suite

Jun 2021 – Apr 2022 · 10 mos · Mumbai, Maharashtra, India · On-site

• Achieved 100% y-o-y growth in participation through creative marketing, in 5+ instructor based workshops
• Supervised and handled the publicity and design provisions for Performing Arts Festival revived after 3 years
• Executed Vision, an exhibition with 150+ exhibits, 200+ participants, 15+ mentors and a footfall of 8000+
• Revamped Athena, an E-learning platform, resulting in a substantial cost savings of INR 100,000/year on classes

Apr 2021 – Mar 2022 · 11 mos · Mumbai, Maharashtra, India

• Worked in a team of 15, on-boarded 120+national and international startups for FInCoF providing 135+ internships
• Conceptualized and executed the first-ever PAN India competition in User Experience Design with a reach of 10K+
• Contributed in the editorial team of 8 for E-Cell’s Annual Report2020-21, distributed among 1k+ Corporates and VCs