Shivangi Pathak

CEO

Bangalore Urban, Karnataka, India4 yrs 9 mos experience

Key Highlights

Transformed complex data into actionable insights at ShareChat.
Achieved 182,000 installs in a month through performance marketing.
Enhanced revenue by 1.9L/day through data-driven decisions.

Stackforce AI infers this person is a Data-Driven Marketing Professional with expertise in Ad Tech and Social Media Analytics.

Contact

Skills

Core Skills

MarketingData Analysis

Other Skills

Research SkillsSalesDashboardsStakeholder ManagementProblem SolvingAnalytical SkillsData ManipulationQualitative & Quantitative Research MethodologiesNew Product IdeasUser RequirementsProduct ResearchMarket PlanningCross-functional CollaborationsAttention to DetailProduct Analysis

About

As a PGP student at Mesa School of Business, I'm on a relentless journey to become a dynamic leader in the startup world. I'm passionate about ad tech, user acquisition, and data analysis, and I have a diverse background that includes a company secretary degree and a master's in marketing. I've spent over two years as a data analyst at ShareChat, a leading social media platform in India, where I transformed complex data into actionable insights. I worked with multiple teams to optimize user experiences, fine-tune ad monetization strategies, and increase user retention rates. I also have multiple certifications in data visualization and digital marketing that demonstrate my proficiency and commitment to learning new skills.

Experience

4 yrs 9 mos

Total Experience

1 yr 7 mos

Average Tenure

1 yr 7 mos

Current Experience

Zepto

2 roles

Senior Manager

Promoted

May 2025 – Present · 1 yr · On-site

Central Team- Strategy and New Initiatives

Manager

Oct 2024 – May 2025 · 7 mos · On-site

Central Team- Strategy and New Initiatives

Hypergro

Intern

Jul 2024 – Sep 2024 · 2 mos · Bengaluru, Karnataka, India · On-site

Probo

Intern

Dec 2023 – Jan 2024 · 1 mo · Bengaluru, Karnataka, India · Hybrid

Solely managed Performance marketing for the platform by running Search Campaigns on Google and delivered ~1,82,000 Installs in a month.

Research SkillsSalesMarketing

Sharechat

3 roles

Program Manager - Analytics (New Revenue Initiatives)

Promoted

Apr 2023 – Aug 2023 · 4 mos

Enhanced revenue by 1.9L/day in 2 months by resolving customer issues and stabilizing platform performance.
Optimized campaign setups for 35+ clients to deliver KPIs through data-driven decisions, for best results.
Managed end-to-end advertising campaigns for ~60 clients on the ShareChat Ad Network, M serve platform.
Conducted Daily Run Rate calls with internal stakeholders, coordinating across teams of 50+ team members.

DashboardsStakeholder ManagementData Analysis